Chapter 179: Burn Three Fires
Huaxia motorcycle occupies the leading position in the industry, with the decline of the light riding group, there is no domestic peer can directly challenge the position of Huaxia motorcycle, at least in three years no enterprise can do. The pen ~ fun ~ pavilion www.biquge.info is expected to exceed 2 million units in 1999, which is enough to write a brilliant stroke in the history of Chinese motorcycles.
In 1998, the economy suffered a great impact on the economy after a major flood that had not been seen in a century, and the state introduced policies to stimulate consumption in 1999, and all walks of life ushered in a wave of small peaks of development. The same is true for the motorcycle industry, where ordinary families in remote areas have begun to be able to afford to buy a motorcycle as a means of transportation as a result of the country's annual wage increases.
Now many new consumers of Huaxia Motorcycle are from rural areas, and from the feedback from motorcycle dealers, the first car buyer often chooses to ride a straddle men's motorcycle, and the second family car is more pedal women's motorcycles, showing a clear camp between men and women.
As the leading boss, other motorcycle companies now take the initiative to come to the door and ask Huaxia Motorcycle to come forward and apply to the state to reform the 10% consumption tax policy implemented since 1994. At that time, seeing the booming motorcycle industry, many enterprises started the production line and the financial resources rolled in, and the state launched the motorcycle consumption tax policy. Although it was nominally to regulate the motorcycle industry and included motorcycles in the scope of luxury, in fact, due to the lack of tax sources, the idea was hit on the motorcycles that were booming at that time.
Now with the fierce competition in the motorcycle market, the price of vehicles has plummeted, many motorcycle companies have been in a state of loss, and the 10% consumption tax really makes everyone feel miserable. Moreover, motorcycles are no longer a luxury product, but a consumer product used by Volkswagen Nissan, and it is really unreasonable to tax it according to the definition of luxury.
In fact, a one-size-fits-all 10% consumption tax is indeed unreasonable and cannot play a role in regulating the motorcycle market. Especially now, many motorcycle companies have less than 2% of profits, and their profit margins have been eaten up by consumption tax, and they are unable to upgrade their technology. Even Jialing and Jianjian, which have always been strong, have not updated their models for a long time, and compared with the average speed of a new car launched in 3 months such as Huaxia Motorcycle, it seems to be lagging behind the market trend. Old products -- cannot be sold on the market -- no investment can be made in the research and development of new products -- old products, forming an endless cycle.
Under the advocacy of Huaxia Motorcycle, the newly re-elected motorcycle association came forward and proposed to levy a 3% consumption tax on two-wheeled motorcycles of 125CC and below, a 5% consumption tax for 125-250CC, and a 10% consumption tax for more than 250CC. This is not only in line with our national conditions in China, but also to control the pollution of large-displacement engine exhaust, and can also let domestic motorcycle companies in the whirlpool of price war take a breath.
It has been learned that the principal leaders have already given instructions to the State Council after detailed investigation and investigation, demanding confirmation of the facts and a tax policy suited to the national conditions as soon as possible. This direction indicates that the 10% consumption tax that has plagued the motorcycle industry for many years is very likely to be revised next year. Motorcycles under 125cc are a means for ordinary citizens to travel and cannot be regarded as luxury goods, but two-wheeled motorcycles with more than 250cc belong to this category and can be taxed at a high rate.
After shouting for many years without getting the following initiative, the first fire was lit under the initiative of Huaxia Motorcycle, and the dawn of reform was seen, which made it widely praised in the industry. As the chairman of the motorcycle association, Huaxia Motorcycle has the courage to assume the responsibility on its shoulders.
Why did Han Hao come out, firstly, for the sake of the development of his own enterprise, the national tax rate was low, and his profits could be increased. Second, considering the development of the entire country's motorcycle industry, the development of China's motorcycle industry cannot rely on Huaxia Motorcycle alone, and many large-scale enterprises need to work together. If Chinese motorcycles want to go abroad, they must face the encirclement and interception of Japanese motorcycles, and it is necessary to make the right choice to form a unified joint force.
Japan can accommodate the four major motorcycle companies, and the vast China can only be supported by Huaxia Motorcycle?
In terms of strategic vision, Han Hao has a long-term view, and when he occupies the first place in the domestic motorcycle market, he has to play a coordinated way to fight against the Japanese motorcycle camp. When he won the domestic crown, Han Hao's eyes had turned to foreign countries, and the four major Japanese motorcycle giants were the real competitors in his heart.
Now in the Vietnamese market, Chinese motorcycle companies have been bargaining with each other, fighting very badly, and there is a big idea that I am not sorry for you, and you don't want to live to frantically lower the price and dump. If the domestic motorcycles can't be sold, they will all be pulled to Vietnam for crazy dumping to reduce the loss of their domestic production.
Although it was able to grab a large number of markets for a while, there was no profit for follow-up services, and once the car was sold, it didn't matter how good its quality was, which greatly affected the reputation of Chinese motorcycles.
Many Vietnamese consumers bought cheap Chinese motorcycles and went back, but they broke down in less than three months, and they couldn't find after-sales service points, which made their reputation very bad.
Although the Panda brand of Huaxia joint venture entered the Vietnamese market earlier, the localization strategy was in place, and it was not greatly affected, but seeing that Chinese motorcycles have broken the brand in Vietnam, this is very unfavorable to the future development of Chinese products in the long run.
From the beginning of the time-honored brand export of cheap and high-quality, to now Chinese goods have been labeled as cheap and rotten brands, less than two years. In the future, other Chinese products will need to pay higher costs if they want to enter the Vietnamese market, and they will not even be able to enter the local market.
At present, Huaxia Motorcycle, as the leader of the motorcycle association, must communicate with the Chinese government to form a unified and orderly benign competition environment. Domestic motorcycle companies must join forces, can not dismantle each other, to ensure quality and provide after-sales service measures before issuing export certificates.
The market needs government regulation and control, especially in foreign trade, and Japanese companies are accustomed to healthy competition in groups, and everyone eats meat together. Their industry associations play a very important role in coordinating the orderly competition of various manufacturers, so as not to destroy the entire market and make everyone have nothing to eat.
On the Vietnamese side, the Vietnamese interest groups represented by Le Guhua have also submitted relevant rectification plans, and they should no longer allow the dumping of low-cost and low-quality motorcycles from China to damage the market and endanger Vietnam's income interests. The increase in import tariffs is inevitable, and it also stipulates that motorcycle companies entering the Vietnamese market must have certain after-sales service capabilities locally, otherwise they will not be issued a sales license.
We welcome healthy competition, not disorderly dumping vicious competition, and Han Hao issued such an initiative in this regard.
Huaxia Industry plans to work hard in Vietnam and even Southeast Asia, now it is a motorcycle, and it will introduce cars in the future.
Under the appearance of the motorcycle association, this document on standardizing and guiding the export and sales of Chinese motorcycle enterprises was submitted to the State Council, hoping that the national level will lead with the assistance of industry associations to jointly standardize and explore China's motorcycle export market.
This is the second fire led by Han Hao, which has laid the foundation for the collective going out of China's motorcycle industry in the future.
Large-tier cities like Tianjing began to ban motorcycles, and soon the trend swept across the country, with many large and medium-sized cities introducing similar measures to impose various restrictions on motorcycles driving in cities.
However, the need for travel will not disappear with the ban on motorcycles, and this demand is still there, and there is a trend of electric vehicles replacing motorcycles in large cities.
With the maturity and development of battery motor technology, an electric vehicle that looks like a regular motorcycle scooter has begun to appear on the streets.
According to the market demand, the team of Qianjihe Company, invested by Huaxia Industry, finally launched a new and mature electric scooter. Now it has been sold on a small scale in big cities such as Tianjing and Hujiang, and it has the same appearance as ordinary motorcycles, and it is a relatively small motorcycle. It can travel at a maximum speed of 80 km/h, and is almost the same as a normal motorcycle in terms of use, except that it does not burn gasoline.
For such an emerging thing, Han Hao hopes that the relevant departments can standardize the management of it in advance. This kind of electric car, some people call it an electric bicycle, some people call it an electric motorcycle, and the standard name is different. In addition to the production of Huaxia Motorcycle's factory, there are other small factories in other parts of the country that are assembling production.
This kind of electric car was unexpectedly launched in big cities, and it was strongly welcomed by many citizens, and Han Hao saw a huge market prospect from it.
But such electric vehicles, now one does not need a driver's license, and the other is that they do not need to be licensed, and they are almost in a regulatory vacuum in the industry when they buy and go. Electric vehicles walking on motor lanes are not strictly supervised and can easily cause traffic accidents.
Like motorcycle drivers need to go through exam training and have an understanding of traffic safety before they go on the road, and now electric vehicles are a vacuum. Taking advantage of the new thing that has just appeared, Han Hao hopes to perfect and plug this loophole.
However, he hopes to standardize the management of electric vehicles, which is also likely to cause another worry, that is, after the government bans motorcycles on the road, will it also ban this new thing that looks like a motorcycle? This will stifle this budding new product.
Electric vehicles are recognized as a clean energy travel tool for future development, which is a green and environmentally friendly product, and the country has expectations to support its development.
As the leader of the industry association, Han Hao finally did not want to let electric vehicles grow wildly because of his own interests, he hoped that this kind of electric vehicles like motorcycles could be effectively supervised. Drivers must undergo training and assessment before hitting the road, and vehicles must also be licensed to avoid the hidden dangers of traffic accidents. In addition, he also hopes to unify industry standards and issue feasible specifications in terms of battery use, model design, speed limits, etc.
Comparatively speaking, the third fire burned a little crookedly. Because the motorcycle association is in charge of motorcycles, now there are only a few electric motorcycles in production, and the specifications are not uniform, and everyone is not too interested in paying attention to this new product.
No matter what, these three fires Han Hao burned with a clear conscience, he was out of public intentions and did not include personal interests.
On the eve of the National Day, Han Hao's family of three came to the capital Tianjing to attend the 50th anniversary celebration of the National Day. In particular, the most anticipated thing is to attend the Tiananmen Square military parade and witness the performance of the motherland's strong rejuvenation with guests from China and even the world.
Knowing that her younger brother and parents were able to attend the ceremony, her sister Han Yu's stomach was full of envy and jealousy, and such a life experience was enough to brag about it for a lifetime.
It's a pity that the number of invitations is limited, otherwise she would definitely have to join in. However, in order to show her affection, she deliberately dragged her parents to the mall to choose a set of solemn new clothes to wear to the event that day.
Younger brother Han Hao was too busy to take care of his family, and as an older sister, he had to help share his worries in this regard.
Pang Aiguo has now become a well-known boss and celebrity in Hushan, everyone knows that he is Han Hao's brother-in-law, and he has given him enough face, and with Han Hao's fame, Han Yu's status in the Pang family has also risen.
Han Yu knew that everything he was enjoying now was basically given by his younger brother Han Hao, so he was grateful and went home as much as possible to help see his parents.
"This is your house too?"
When he came to Tianjing, Han Hao asked Li Shufu to go north to develop and build a villa that was completed and handed over a few days ago, and he finally had his own foothold in the capital.
This piece of land was transferred by a small shareholder of Minsheng Bank in order to cash out, and Han Hao learned the news and let Li Shufu go north to take over successfully.
Anyway, Han Hao didn't care much about the real estate company, and Li Shufu was taking care of it.
Seeing the vast Western-style villa located at the foot of the capital Xiangshan, her mother Wang Guifen couldn't believe it.
"It's a community developed by a friend, and I often come to the capital and don't have a foothold, so I ask him to leave a set. ”
Li Shufu left the villa with the best location in the community to Han Hao, which has a relatively independent private space, so that he is worthy of the rich status of the partner.
"It's a lot of work to clean such a big house!"
That was the first thought of Wang Guifen, but soon she thought of another urgent matter.
"Are you going to move here in the future, are you?"
She was reluctant to let her son leave her side and come to live in the capital. In her opinion, there are many people and cars in the capital, so it is better to live comfortably in Hushan.
"Don't worry, the factories are all in Hushan, where will anyone come to live in the capital. Didn't my son say that this was a temporary place for him to come to the capital. ”
Han Yongfu couldn't look past it and stopped his wife's nagging.
Seeing his parents arguing beside him, Han Hao felt as if he was still at home in Hushan. Someone has a home, and having a family by your side is an ordinary and happy life.
After receiving Han Hao's personal assurance, his mother Wang Guifen believed that her son would not leave Hushan to live.
However, the family of three only stayed in the new villa for one day, and then they all checked into the hotel specified in the invitation. For the sake of safety management, we will join forces with other guests to attend the 50th anniversary of the National Day.