What is the middle class?

There are usually two criteria for classifying the middle class, one is by income and the other is by occupation.

The middle class has indicators, according to the income of his assets at least 10 million yuan, including real estate, more than one million liquidity, at least a monthly income of at least about 40,000 yuan, and then, at least with a college education, the values of the middle class are in line with the current interests of ZF, and the middle class determines the stability of a GJ.

The bald eagle, a large country, has long been a middle-class civil society, and their division standard is that the husband and wife have a combined annual income of about 100,000 US dollars, and they bought a Japanese car as soon as they worked, and after working for two years, they began to provide a house of about 200,000 US dollars, more than 100 square meters, which belongs to the middle class. And this class reaches about 80% of the total population. At the same time, they are also the backbone of Bald Eagle society and have always been the beneficiaries of Bald Eagle's economic development.

Of course, money is not the only criterion for dividing the middle class, otherwise even if the material meets the standard and there is no spiritual pursuit, then sorry, you can only be a "local tyrant".

"Life is not only about me, but also poetry and distance" can be used to describe the life of the middle class in literature and art.

The middle class is not only about material wealth, but also about a quality of life that does not lose style. For example, the living environment can not be as luxurious as the rich level, but the choice of decoration, furniture and other aspects is extraordinarily careful.

The food may not be delicacies from the mountains and seas, but there must be a pleasant pursuit of enjoying food, and ye life should also be rich, such as watching ballet, listening to concerts, etc., and drinking some red wine, coffee or Pu'er tea at home...

Although Arthur also knew that the number of the middle class in the current Celestial Empire may not exceed 200 million, there is no doubt that this proportion will continue to increase as the Celestial Empire's economy grows.

The explosion of this class naturally increased the demand for luxury goods and more refined materials, which is why he was optimistic about the potential of red wine and olive oil in the Celestial Empire.

What's more, he knows the spleen of the Celestial Empire consumers better than any foreigner, and they have a soft spot for "imported" products, which in the hearts of many Celestial Empire people because some foreign brands have a long manufacturing history, and imported brands have always been a symbol of quality and credibility in people's minds.

It is precisely because of this that some domestic enterprises began to be keen to package themselves as foreign brands, or to give a foreign name or to register a trademark in a certain country, but the key technology and equipment are far from the real advanced technology, and the products made are full of hidden dangers.

Especially in the Celestial Empire's red wine market, it is even more chaotic, and it is difficult to distinguish between the real and the fake.

In the end, there was even a very strange phenomenon, that is, in the Celestial Empire, no one dared to buy cheap red wine. Buying low-priced red wine is like seeing a jade with a price tag of tens of thousands of yuan suddenly discounted to a few hundred yuan in a shopping mall, and you always feel that there is something greasy in it, and you are afraid of being shoddy.

The reason for this is because of the high price system of the Celestial Empire, if a good bottle of red wine is marked with a low price, it will become a low-grade wine in the minds of customers.

However, the inflated value of red wine is largely due to the momentum created by film and television works, and when it comes to red wine, everyone must first think of the "Lafite" who is tens of thousands of local tyrants in the play. This has led to the idea that French wine is the best wine in the world. And this is just the result of the successful marketing of some French wines.

In fact, Spain, Italy, the United States, Australia, Chile and even Africa produce many good wines, many of which are comparable in quality to the classified wineries at the top of the French wine classification system.

For example, Arthur was in the bar of the magic capital, and saw that the wine in the British supermarket became more than 300 yuan in the bar of the Celestial Empire, to be honest, the water of French red wine in the Celestial Empire is too deep, to be honest, even the real French people buy Chilean red wine to drink.

In the Celestial Empire, the phenomenon of red wine "famous brand" is all over the market, low-priced red wine can not be sold, imported red wine is blended, and the phenomenon of huge profits is serious, of course, this is not the most ridiculous, the most ridiculous is the kind of red wine bought in the supermarket for more than ten yuan, and buy one get one free, those so-called red wine, not even a drop of wine...

You know, in addition to customs duties, bottled wine as soon as possible needs to pay VAT, consumption tax, but also counting logistics, storage costs. From the importer to the retailer, it usually has to go through three or four turnovers, and each time the normal price increase is around 30 percent, so it is not surprising that the last link in the chain is sold for a few hundred yuan.

More than a dozen yuan, dozens of dollars want to buy imported red wine, that is really not only drinking fake wine, but also paying IQ tax...

(It's superfluous to say here, the so-called scanning code to check the price, it is a pit in the pit, which is called "high scanning code price and low price" in the red wine industry, just to "give gifts" to look good and have face.) In a word, if you want to drink red wine, you get what you pay for!)

Arthur just hopes that before the red wine market of the Celestial Empire is completely rotten, the layout in advance will create a well-known imported brand, in fact, as long as the goods are good enough, invite a few well-known foreign stars of the Celestial Empire to shoot a few tall advertisements, and then engage in implantation in movies and TV series, and the publicity and marketing will be in place, and it will be successful in three or five years.

As for the olive oil market, it is similar to the red wine market, and according to Arthur's understanding, Greek olive oil was the first to enter the Celestial Empire market, but because it does not pay attention to quality control and packaging, although it has always boasted that it is the best oil in the world, it has never left a good impression on the Celestial Empire.

Therefore, the potential of these two markets is undoubtedly huge, and in the face of the huge middle class that is rising, as long as the brand is played, sales are really not a problem.

In the business of red wine and olive oil, Arthur must do, of course, this is also a compensation and benefit bundle for Jiang Lai, women and wealth, kill two birds with one stone, why not!

The next morning, after a day of recuperation, Jiang Lai was finally able to move normally, and after the two of them finished their breakfast on the wound, Jiang Lai changed his clothes and turned around in front of Arthur, and asked with a sweet smile, "How is it?"

Arthur looked at Jiang Lai, who was wearing a camel-colored coat and a white turtleneck sweater skirt to reveal a beautiful little tui, a pair of small white shoes, a bun on the top of his head, and his hair was scattered, nodded and smiled: "Natural and smart, very cute." But are you sure you're okay? Do you want to take another day off?"

Jiang Lai glanced at Arthur angrily, and said angrily: "It's all your fault!"

"Hehe, yes, yes, it's all my fault... Arthur stepped forward, hugged Jiang Lai, gave her a look, and laughed softly: "One is born, and two times is ripe... ”

"Dream! Don't think!" As soon as Jiang Lai heard Arthur's words, he knew that he had completely remembered it, and he directly vetoed it with fear in shame.

"Hehe... Arthur didn't argue with the disgraced Jiang Lai, just smiled, this is like Pandora's box, once opened, there is no going back.

"Hmph, I'm not messing around with you here, I'm going to see how the house goes, if it's all arranged, then I'll move in today, it's inconvenient to stay in a hotel after all." Jiang Lai looked at Arthur's hateful smile and became more and more embarrassed, but she also knew that she was eaten to death by him, and there was no way to refuse him.

Sometimes she hates herself, why is she so stupid, let him bully herself, every time she is coaxed into soft-heartedness, she stupidly falls for his evil, and regrets it afterwards, it's too late, her bottom line is so lowered again and again...

"Hehe, you have the final say, but I'm afraid I won't be able to accompany you at noon, I'm going to go to the legendary company to meet with Chen Legend. Arthur laughed.

Jiang Lai's beautiful eyes lit up slightly, for the most legendary person in the magic capital over the years, the legendary company Chen Legend, it was really thunderous, knowing that Arthur was going to do business, she naturally would not be entangled, but nodded obediently and said: "You are busy with you, don't worry about me, this is my territory, I happened to go home too, I haven't seen anyone for a few days... ”

"Hehe, help me bring some gifts to the second elder, thank them for giving birth to such a beautiful and charming goddess as you, and fascinate me. Arthur laughed.

"YZHS!" Jiang Lai said with a happy and sweet smile on his face, but he still said with unforgiving disgust, and then stood on tiptoe, and after praising Arthur's face, he picked up his handbag and left the hotel accompanied by Arthur.