Looking at this set of Christmas-themed greeting cards in his hand, it is undoubtedly the Saints who served fans a "feast" for Christmas Day, and the charm of Emily Shaw lit a fire for the cold winter.

Football baby brings vitality and vitality to the stadium and becomes a beautiful scenery on the field. It plays an important role in increasing popularity, bringing motivation and adjusting mentality.

On the football field, the players are fighting fiercely, but outside the field, it is a piece of football baby. Originally, football is a combination of strength and beauty, but under the interpretation of these football babies, there is a little more sense of xing and madness, which is irresistible.

Football is not only a sport for men, but also a place for women to show their charms.

After reading them one by one, Arthur's heart was hot, and he couldn't help but miss Emily Shaw, and wondered if she would be very happy to receive the Christmas gift she gave her...

"Boss, this is a business plan formulated according to your requirements, take a look, what else needs to be paid attention to?"

Nikolai handed over a document, interrupting Arthur's distraction, Arthur took the document, saw the title on it, 'About the selection plan of the club's cheerleading team', and flipped through the general situation, in the process he looked up at Nikolai and asked with a smile: "Do you have any opinions on this plan?"

Nikolai, who looked a little hesitant, finally said honestly: "Everyone does have some different opinions on this plan, and most people feel that even if you form a club cheerleading team, it may not be able to achieve the effect you want. ”

"Oh, tell me why. Arthur leaned back on the sofa with a smile on his lips, closed the document in his hand, put it aside, and looked at Nikolai and said.

"Boss, in England, football means confrontation, and many fans see football as a "war in peacetime". Therefore, in the eyes of many England fans, it is not appropriate to have a female xing in the war.

In fact, in the 90s of the last century, Sky Sports had a halftime cheerleading performance, but the response was not good. Moreover, in the entire British football world, no club has ever formed a cheerleading team.

I understand, boss, you want to learn the NBA model in the United States, but basketball is different from football, just one outdoor and one indoor, the size of the court is different, and the effect of the performance is also very different... “

"Hehe, the venue and the effect, these are not problems, isn't there a cheerleading team in a football game?"

Arthur disagreed with what Nikolai said, shook his head and chuckled and retorted, "It didn't work in the nineties, it may not work now, Nikolai, have you heard of the 'Silk stockings theory' of economic crisis?"

Nikolai frowned slightly, thought for a while, shook his head and said, "Sorry, boss, I don't know, but I've heard of the skirt length theory." ”

"Hehe, these two theories are similar, but the Silk stockings theory is more suitable to explain my decision... Arthur smiled and patted the next batch of documents with his hand.

"As the subprime mortgage crisis escalated into a global economic crisis, the fashion industry suffered as banks collapsed, factories shut down, and workers lost their jobs.

Of course, the disaster of the fashion industry is not that there is no longer money to hold fashion shows in Paris, New York, and London, but that women are more and more fond of hiding themselves tightly, and men are less and less able to appreciate the beauty of women's lines, and then the world is becoming more and more dull.

Under the economic crisis, women love to wear long skirts and are unwilling to show their beauty, which is a social psychological phenomenon. For example, when a lizard encounters a danger from the outside world, it will immediately change color, while people are much more advanced than lizards, and when the economic crisis comes, they will naturally react in clothing.

For example, when the weather is cold, no matter how beautiful a woman is, she will wear a few more clothes to warm herself. Then, when the international economy is hit hard, women will also have this mentality.

At this time, we have a group of young and beautiful cheerleaders, dancing hotly, which will definitely ignite the atmosphere of the game scene, do you think, will the old-fashioned and serious fans on the scene be more excited?" Arthur looked at Nikolai with a smile and asked rhetorically.

For the boss's statement, Nikolai thought for a while, nodded in some agreement and said: "As a man, at least I'm looking forward to it, hehe... ”

"Hehe... The two looked at each other and smiled.

"However, boss, there is still a question that we have to be cautious about, otherwise it will be very troublesome. After Nikolai finished laughing, he said with a serious face.

"What's the trouble?" asked Arthur, frowning slightly.

"The problem of women, cheerleaders, if they are labeled as objectifying female xing, we will face a condemnation... ”

Hearing what Nikolai said about this question, Arthur was also slightly stunned, and then complained wildly in his heart, he forgot about this stubble, not to mention the high welfare in Europe, not only created a group of lazy people who are lazy and lazy, but also cultivated a large group of people who are full of food and are looking for trouble.

However, Arthur didn't buy this trouble, he frowned and said very strongly: "We don't need to pay attention to those noises, we just need to be able to please the audience and fans, I hope we will be proud to have a cheerleading team by then!"

Nikolai, who has already understood his boss's determination to form a cheerleading team, doesn't say anything, who let him have a young boss who is rich and prosperous, since the boss likes beautiful cheerleaders, then form a team to make him happy, anyway, it won't cost a few dollars, and maybe it can really become a scene in British football.

"At the end of Christmas, after the New Year, we started to publicize the news that we were going to form a beautiful cheerleading team, and we could recruit from all over the UK, and we could work with the media to turn this cheerleading selection into a big event, and finally select 24 cheerleaders.

The top three winners will be selected by spectators and fans by filling out newspaper forms and mailing them, voting by SMS and online voting, and each will receive a prize money. I'm sure it's going to be a very lively one. ”

Arthur knows better than anyone that the Internet era is the world of eyeball economy, and the reason why this cheerleading selection is to use the eyeball economy and the beauty economy to hype up and make the Southampton club's fame and influence enhance and expand again.

The eyeball economy is an economic activity that relies on attracting public attention to obtain economic gains, and it is more active than ever under the hype of the modern powerful media society.

To gain attention is to gain a lasting wealth. Under the new economy, this form of wealth puts people in a priority position when it comes to acquiring anything. Wealth can be continued, and sometimes accumulated, which is called property. Therefore, in the new economy, attention itself is wealth.

The beauty economy is an alternative economy in the eyes of many people, but the tradition of beauty as a certain "force" of this society shows their omnipotent charm in many details of life.

Whether you like it or not, the "beauty economy" is enveloping everyone everywhere. And people do not reject beautiful things, and they welcome businesses in adopting special marketing methods such as beauties.

The marriage of football and beauty, there is a football baby, the combination of famous cars and beauties, it is brewing a good dream of men's fragrant cars and beauties, the union of beauties and mansions makes it possible to hide the gold house, and the combination of beauties and advertising makes businesses have a golden key to pry their wallets...

Playing the beauty card and settling economic accounts, the influence of beauty is getting bigger and bigger, and there is a trend of radiating to various fields and penetrating into various industries. In fact, to put it bluntly, this "beauty economy" is actually the "eyeball economy", because what beauty attracts is people's attention.

"As long as we do a good job of this cheerleading selection activity, the effect is stronger than if we advertised the club on TV for a year, and it is a win-win event.

The audience is in a happy mood to watch a group of beauties compete for free, it is definitely a visual enjoyment, the image of our club will be opened with the selection activities, and the effect is often more cost-effective than buying advertising packages, and, in this process, we can also contact the sponsor and collect a sponsorship fee. In the end, the beauties who participated in the event also won, and through the selection, the popularity of the beauties also increased.

You say, why don't we do such a good thing?"

Arthur saw that Nikolai was still worried, so he put his thoughts in his heart and told him, listening to Nikola nodding his head frequently, he couldn't help but not be moved, the Southampton club that has been stumbling for many years, the attention received in the lower leagues is really pitiful, there is no attention, there will be no good sponsors to find the door, without good sponsors, there will be no money to make.

After the owner's SAOC work before, it did have a good effect, and it also restored some popularity and attention to the club, at least to solve the advertising on the jersey, but in terms of other sponsorship costs, there is very little.

If the club's attention can skyrocket again through this cheerleading selection event, then there will really be no shortage of sponsors when the club returns to the Championship.