The broadcast of "Cute Pet Hospital" 4 once again brought huge sales to Liu Yan's online store, in order to cooperate with the publicity of the documentary, the homepage picture of Liu Yan's online store was replaced with a huge photo of Wang Xiangqin, in the photo, he was holding a cat in one hand, which were "box office" and "big hit".

Wang Xiangqin also posted the same photo on Weibo, and other daily photos of the two cats, which attracted the attention of many cat fans.

The commercial effect of celebrity endorsement is definitely much stronger, especially for big names like Wang Xiangqin, who has a very strong drainage ability. From Christmas to the end of the New Year's holiday, Ms. Liu's online store sold more than 2,000 bags a day, with the best selling being the eight pounds of salmon and sturgeon that Wang mentioned in the documentary.

In the past, 8-pound pouches were far less expensive than 12-pound and 16-pound sachets, because the price was not cost-effective, and salmon and sturgeon were about 50 yuan more expensive than chicken and beef.

As a result, now being "bewitched" by Wang Xiangqin, everyone doesn't care what the cost performance is, they all come to buy the cat food recommended by him, as if they can get closer to their idols.

Before the event ended, the 8-pound salmon and sturgeon had already been sold out, and the 12-pound and 16-pound flavors of the same flavor were not left.

For Siziland, whose main sales area is in Southeast Asia (there is no shortage of fish), the two flavors of salmon and sturgeon cat food are also relatively difficult to sell. So Huang Shiting was very surprised how they turned their hard-to-sell goods into bestsellers. Zhang Pei told him the reason on the phone.

In fact, what Wang Xiangqin said in the documentary is a line prepared in advance, an advertising slogan, which deliberately guides the audience to buy these two flavors that are not easy to sell.

Regarding what flavors of cat food Lanxi usually buys, and what cat food cats like to eat, Wang Xiangqin is filming every day, so busy that he flies, how can he have time to care about these details. He's really only responsible for petting the cat, and doesn't care about anything else.

This sales idea was come up by Zhang Pei herself, and her main purpose was to destock. The company is very shrewd, every time the goods are sent, the quantity of cat food of each specification is equal, no matter whether it is good or not, Zhang Pei has no right to indicate what goods are wanted. During non-promotional periods, 8 pounds of salmon and sturgeon will be backlogged for every restock, and videos have an expiration date, and too long a backlog will cause losses.

There is only a little more than a month left before the date agreed between Zhang Pei and Peter, and the requirement of an average daily sales of 1,000 bags has been fulfilled. Even after the event, sales plummeted – on January 4, sales dropped to just over 500 bags. However, Zhang Pei is very confident that in a week, sales will still rise back.

After the promotion ended, Mao Yuchen immediately counted the sales, and conservatively estimated that in eight days, they earned at least more than 6 million, which is not as good as the miracle of Double 11, but it is also gratifying.

At this time, Liu Yan learned that Zhang Pei borrowed 8 million from Yu Zhan and bought the entire warehouse, because the company's accounts had less than 8 million cash, but more fixed assets of the warehouse and land.

In fact, the land near the warehouse has been fenced off as early as late November, and there are many advertising slogans written on the hoarding, the most conspicuous of which are the four big characters of "Songtai Real Estate".

Songtai Real Estate will build a commercial center here, including a shopping mall and a commercial cluster, which is a five-star hotel, high-end office buildings, etc., and will also have a large residential project of its own.

At that time, when the marketing advertisement of Songtai Real Estate first came out, the people in the vicinity were watching jokes, they were barren mountains and mountains, and they were more than 10 kilometers away from the edge of the capital's urban area.

Everyone thinks that the boss of this Hong Kong real estate company has been kicked by a donkey, the capital real estate has been booming for more than ten years, and now it is close to saturation, the best location in the city center has almost no new real estate to build, for such a long time, they have never seen the shadow of Songtai real estate investment, this company is really wonderful, did not seize the best development opportunities, but when the real estate market is down, enter the capital to build a house, is not a brain wreck?

As a result, as soon as New Year's Day passed, the government. The government issued an announcement document that it would extend the No. XX subway line, and the terminus of this subway line is right next to the land purchased by Songtai Real Estate.

The execution of the document is very strong, the day after the announcement came out, the neighborhood was closed to the road, the subway construction company was about to start, and the completion date was written on the bulletin board, about two years later, which was also the completion date of the main body and residential project of Songtai Real Estate Commercial Center.

This neighborhood is an old industrial area from 40 years ago, and now it is basically collapsed and moved, and there are no decent businesses left. The surrounding houses are mainly self-built by farmers in the past, old state-owned factory buildings and dormitory buildings, the number of commercial houses is not much, the supporting facilities are also very poor, there are no parks, schools, hospitals, etc., other real estate companies are not optimistic about the development potential here, the average price of the real estate is much lower than that of the urban area, and it is not easy to sell, they don't think they can make money.

As a result, as soon as the announcement came out now, the people who watched the joke couldn't laugh, because they were directly happy, and the laughter and convulsions passed, and they made a lot of money! Housing prices rose wildly overnight, and on the first day, there were 30,000 square meters of second-hand commercial housing, and the next day it was 50,000 yuan!

However, whether it is a residential house, a farmer's house or an old factory, it is a distance from the government's planned subway station and the commercial center of Songtai Real Estate, and the shortest distance is at least 500 meters. Only Liu Yan's warehouse is located directly opposite the subway entrance, and opposite is the plot of Songtai Real Estate.

Zhang Pei spent 8 million to buy the warehouse, in just a few months, the appreciation to more than 80 million, it is estimated that when the subway is completed, the market value can exceed 100 million.

When Mao Yuchen counted the company's financial materials, he deliberately reconfirmed the land certificate of the warehouse, the name of the enterprise and the name of the legal person on it. At the beginning, she went with Zhang Pei to go through the procedures for changing property rights.

At that time, they had just earned 10 million on Double 11, and Zhang Pei immediately took 8 million to repay the debt, and the company's purse suddenly deflated again, saying that it was used for a warehouse, such a remote and broken place, Mao Yuchen felt that it was not worth it. Now, she only has deep admiration in her heart, worthy of being the boss lady (the boss's wife), and her vision is far-reaching than ordinary people like her.

How did she know that Zhang Pei was stunned!