Chapter 127 State Support
Although it has suffered a temporary setback in the international new energy vehicle standard, Zhonghua Group has won strong support in the motherland.
Since China's accession to the TO, energy security has gradually become the focus of national strategic considerations. In particular, in 2003, China began to rank third in the world with 120 million tons of oil imports, just like a giant beast began to devour the oil resources produced in the world, driving international oil prices up sharply. What's even more terrifying is that China's oil demand is still rising year by year, and is expected to exceed the 2 trillion ton mark in 2009, and at the current growth rate, it is very likely to surpass Japan and the United States to become the world's largest in the next decade.
The reason why oil can rise to national security status is because China relies on imports for nearly 60% of the oil it consumes, and once it encounters an international blockade, China's economy will collapse. In addition, importing 2 trillion tons of oil every year requires the consumption of hundreds of billions of US dollars in foreign exchange reserves, becoming one of the two major foreign exchange consumers in our country on a par with chips.
Of the 2 trillion tons of oil imported, the automotive and related industries consume a one-third share. Now that China's auto market is about to become the world's first, car sales are growing explosively, and China will increase the number of cars by at least 1-200 million in the next decade, which is astronomical for the consumption of petroleum resources.
Therefore, in addition to finding a more stable and cost-effective supply system for oil resources abroad, it is also necessary to find alternatives for oil resources at home to relatively reduce dependence on oil.
It is clear that automobiles are the best alternative to reducing oil dependence.
As long as the fuel consumption of cars can be reduced by 20% per 100 kilometers, China can import 12 million tons of less oil. In addition, if the automobile industry starts a revolution and adopts new energy, especially pure electric vehicles can completely replace oil, which is a very bright development path for China, which is rich in water resources and has mastered the world's top nuclear power plant technology.
Based on such an advanced judgment, coupled with the fact that Zhonghua Group has achieved very good results in the field of new energy vehicle trials, the Chinese government has listed the vigorous development of new energy vehicles as a national strategy, and has vigorously supported new energy vehicles in terms of funds, policies and technologies.
The most concerning thing is the subsidy for new energy vehicles, and the state has decided to take out real money from 4 trillion yuan to support.
First of all, in the field of buses above 10 meters, the subsidy for pure electric vehicles is 500,000 yuan per vehicle, and the subsidy for fuel cell buses is 600,000 yuan. In addition to the Kunpeng bus of Zhonghua Group, the rest of the car companies have also begun sporadic on-road testing. Secondly, in terms of family passenger cars, which have attracted much attention, the BEV pure electric vehicle subsidy is 60,000 yuan, and the plug-in hybrid PHEV model subsidy is 50,000 yuan.
In addition, the state also requires local governments to come up with funds to follow up subsidies within their capabilities, and the subsidies between the central and local governments are controlled at 1 to 0.3-0.6. That is to say, in addition to the central government's subsidy of 60,000 yuan, the local government can also subsidize 36,000 yuan to the maximum extent, with a total subsidy of 96,000 yuan. For example, the large-scale production of Kunpeng buses, plus local subsidies, can enjoy a full government subsidy of 800,000 yuan, which can reduce the existing price by another 30% and become a very competitive fist product.
This can be described as manna from heaven for Zhonghua Group, you must know that domestic automobile companies, only they are at the forefront of new energy. In both BEV and PHEV segments, Chunghwa Group has already launched production vehicles on a small scale. According to the current price of 358,000 yuan for the pure electric "Han", it can be reduced to more than 250,000 yuan after receiving subsidies, and in the future, with the large-scale mass production of batteries to reduce costs, it is not a problem to reach the gold price of 200,000 yuan.
The only regret is that the Chinese government has not given any subsidies in the field of HEV non-plug-in hybrids, on the grounds that the plug-in charging mode is not adopted and does not meet China's new energy vehicle positioning standards.
Everyone knows that Japanese giants such as Toyota and Honda have an advantage in the HEV field, and if the state includes it in the scope of subsidies, Toyota, which has just won a big victory in the international new energy vehicle standard, will take the lead. Therefore, even if Zhonghua Group has its own ZHS system, it can catch up with the pace of the two Japanese giants in the field of HEV, but the state still excludes HEV based on safety considerations.
Although HEVs are not included in the list of state subsidies, many analysts believe that the Chinese government has tailored Chinese standards for Zhonghua Group's new energy vehicles and even China's independent auto companies after seeing the achievements of Zhonghua Group's new energy vehicles.
"It is very clear that the Chung Wah Group is undoubtedly the biggest winner. All the models they have mass-produced can receive full subsidies, and the subsidy amount of nearly 100,000 yuan is enough to change consumers' home car purchase choices. In addition, in the face of large-scale replacement of China's bus market, the Chinese government clearly supports the development of new energy buses, which is a borrowing from the Kunpeng series of buses.
New energy vehicles are the future, and Zhonghua Group stands on the tuyere leading to the future. ”
One analyst believes that the existing share price of Zhonghua Group's listed companies should be raised by 15%, because the new energy vehicle field will bring more profits to the company.
"We observed that at the just-concluded International Automotive New Energy Standards Conference, Japanese companies led by Toyota won a big victory. But in China, they are afraid that they have encountered Waterloo, and the Chinese government has made it very clear that it will not accept this result, and instead supports the plug-in new energy direction that its own auto companies are focusing on.
It is foreseeable that the battle for the route of the development of new energy vehicles has just begun, and who will have the last laugh can only be verified by time.
If China was only a follower in the automotive field before, then in the era of new energy vehicles, they may become a leader.
Maybe the Chinese miracle will happen again in the automotive field!"
……
Under the divergent opinions, China's support policies for new energy vehicles have been implemented, and the government intends to use administrative power to forcibly promote the development of China's plug-in new energy standards.
Of course, Han Hao is very pleased that the central government can include the development of new energy vehicles at the national strategic level, especially the generous support beyond his expectations.
You must know that a new family PHEV plug-in hybrid car can be subsidized by the state of 80,000 yuan, so the price of Zhonghua "Qin" can reach more than 170,000 yuan, which is enough to enter the homes of ordinary people.
I can't imagine that the time for the popularization of new energy vehicles in China has come so quickly, and in a big city like Hujiang City, which is a limited license, new energy vehicles can enjoy direct licensing treatment, which indirectly reduces the cost of bidding close to 30,000 yuan.
It is very obvious that Hujiang City will be the main battlefield for the development of new energy vehicles of Zhonghua Group.
As for other first-tier cities, such as the capital, where there are large car owners, road congestion is common, and limited travel is also close at hand, which provides a prerequisite for the popularization of new energy vehicles.
It can be said that the Chinese government's support has pushed the popularization of new energy vehicles in China forward for at least three years. When the eight major auto giants gathered at the United Nations to jointly start the promotion of new energy vehicles in 2015, China brought forward the opening timeline to 2010. From the implementation of subsidies to the follow-up of various automobile companies, it is expected that the development of new energy vehicles will peak in the Chinese market around 2012.
Since 2004, Han Hao has seen a large investment in the field of new energy vehicles, and will shine on the occasion of the 2008 Olympic Games. It can be said that Han Hao's strategic vision is 5 years ahead of the curve and has won several leading positions for Zhonghua Group in the field of new energy.
Since the Chinese government's policy of supporting new energy vehicles came out, domestic independent automobile companies have taken action, and they are naturally unwilling to give up riding this free ride.
Surprisingly, however, foreign joint ventures have reacted coldly, as they have limited technical reserves in the field of plug-in new energy, and at the same time have not invested heavily in it. It fully shows that in the new energy field, Chinese and foreign automobile companies are almost at the same starting line, and China has the opportunity to complete the feat of overtaking in corners.
With the rise of Zhonghua Group squeezing the development space of other independent brands, such as Chery and Great Wall Motors are far away from the edge, and only the wealthy SAIC Group has become its biggest opponent. After the merger, SAIC Motor focused on the development of its own brands, Roewe and MG, and began to invest in the research and development of its own models with the help of the huge profits brought by the joint venture.
Zhonghua Group sees that Hujiang City is the bridgehead for the development of new energy vehicles, and SAIC, as the head snake, will naturally not let go of such an opportunity.
Although the technology left by Rover Automobile is limited, SAIC Motor is determined to start increasing investment in new energy technology, and strive to come up with products that compete with Zhonghua Group in three years.
"From our dismantling and analysis of the two major models of BEV and PHEV 'Han' purchased from other channels, objectively speaking, we are a whole model behind the other party, that is, there is a time gap of 6 years.
However, according to the theory of late-mover advantage, we can shorten this time by half in the state of increased investment, that is, it is very likely to come up with a similar product in 3 years. Of course, this premise is based on the slow development of the other side.
It is no exaggeration to say that we are already far behind the China Group and must race against time to catch up. ”
The head of SAIC made no secret of the gap between himself and Chung Hwa Group at an internal meeting.
"The Chung Hwa Group is not invincible, they are human beings and make mistakes. As long as we patiently follow behind each other and wait for the right moment, it is possible to achieve transcendence.
The city has guaranteed that under the premise of the same conditions, it will give priority to supporting the development of SAIC, which is our biggest home advantage. ”
At the beginning of the competition in the field of new energy, SAIC regarded Zhonghua Group as its biggest opponent. The same argument has appeared in other independent car companies, the original dragon slaying teenager has grown into a new "evil dragon" today, defeating the China Group has become everyone's common wish.
Of course, Han Hao knew that Zhonghua Group had not yet reached the stage of peace of mind, so taking advantage of the country's support for new energy, he started another big move, which was enough to leave domestic counterparts and even international giants behind.