136. Value
PS: Add a chapter to Mozart's Light.
Summer has passed unconsciously, and the people in the city wake up one day to find that they can no longer hear the cicadas, and when the wind blows, the leaves brush, these shaking leaves are yellow, red, green, and fall from their eyes in pieces.
It was then that people realized that autumn had arrived.
As soon as autumn came, the autumn tiger was released first, and Li Dan took off a layer of skin, and it was black and not slippery in autumn. However, this is only the return of summer, with a heavy rain after the Mid-Autumn Festival, the weather began to cool down rapidly, and the autumn tiger rolled away without a trace.
When they got up one day, Dou Dou and Shishi were asked by Xiaoyuan's mother to wear long pants and coats, and their small skirts, small shorts, and small short sleeves were all put away and waited for next year to wear again.
Teachers have become the focus of care. When the seasons change, this little sister is most likely to get sick.
Dou Dou was also highly nervous, and asked the teacher for warmth, and he must hug her when he sleeps at night, "Little Green" is generously divided in half, covering the small stomachs of the two little babies, and then covering a layer of quilts, and before getting up and going to bed, take the initiative to check whether there is hot water in the teacher's baby cup......
I did what a young lady should do 200 percent, and I was afraid that I would get sick and get an injection!
Su Meihui said with a smile that both Dou Dou and the teacher have the potential to be nurses. Dou Dou was heartbroken for the teacher, so he hoped that the little sister would survive the cold season, and the teacher was heartbroken for a large group of babies in the kindergarten. Both have a talent for taking care of people.
It's time for the change of seasons, and it's the peak season for clothing sales. Talented and beautiful clothing stores across the country are doing hot business.
"Hello, can you simply answer the questionnaire?" a young man with a work badge around his neck smiled and asked the two girls who were picking out clothes in the store.
One of the girls looked at him and continued to concentrate on choosing clothes, while the other said, "Will it take a long time?"
Youth: "It's not long, there are 20 questions in total, and it will take you about 5 minutes." As a thank you for your support, we can give you a 9% discount on your purchase today. ”
Hearing that she could give a 9% discount on shopping, another girl who was picking out clothes also stopped and asked, "What questionnaire?"
The young man immediately handed the tablet in his hand to the two of them and said, "It is a questionnaire about the survey of talented and beautiful clothing brands, and it does not involve any of your privacy." Do you think it's okay?"
The two girls looked at each other, nodded in agreement, and got together to fill out the questionnaire.
The young man said, "Once you have filled it out, you can fill it out for your companion as well." ”
"Can I get two discount cards?"
"Absolutely. ”
"That's great. ”
The company invited a third-party consulting company to investigate the company's branding, and there are such survey consultants in major stores in major cities across the country.
In the spring of this year, the brand was reshaped, breaking the previous frigidity clothing style and beginning to be more fashionable and popular.
Inviting Li Xiang as an endorsement is an important step in its rebranding, and now half a year has passed, and it is time to summarize.
Three days later, the data aggregated from all over the country was analyzed and refined into a 50-page PPT report. This report was handed over to the talented and beautiful clothing company as soon as possible.
The meeting room of the talented and beautiful clothing company.
"So, from the perspective of brand image, awareness, marketing and sales, our new brand strategy is successful. The company's brand manager spent an hour reporting and concluded.
The sales volume of talented and beautiful clothing this year has increased by more than 60% year-on-year, which is a real achievement that can be seen, and the invisible achievement is that the brand image is clearer and closer to the people in the eyes of the public.
"Turn to the page of the brand endorsement in front of you. The general manager said.
PPT quickly flipped forward, and soon arrived at the content of the brand endorsement, and the images of Li Xiang and Li Bingyun appeared on the screen.
"It says that 30% of customers are because Li wants to know about talented and beautiful people, and 20% of consumer behavior is influenced by him?" asked the general manager.
The brand manager holds a thick analysis report in his hand, which is the same content as the PPT being reported, but it is more detailed and supported by sufficient data. He quickly flipped through the manuscript and came up with a set of data to support the conclusions on the PPT.
"Li Xiang's current image is very good, everyone knows what happened at the Mid-Autumn Festival, and he has been affirmed by the above, and the central media's report on him is very positive, and we were very correct in choosing him as the spokesperson. ”
The choice of Li Xiang as an endorsement was not without resistance, on the contrary, the resistance was quite large, and the biggest opinion was that his popularity and influence were far from enough, and he was just a draft star, and it was very likely to be short-lived.
Now, however, it turns out that they made the right choice.
After the report meeting, the general manager called the brand manager to the office to discuss Li Xiang's endorsement.
"I should have signed a three-year contract with him. The brand manager sighed, "I didn't expect him to be in the limelight at the Mid-Autumn Festival." ”
At the beginning, in order to prevent risks, Li Xiang was provided with two contracts, three years and one year, but Li Xiang chose a one-year contract.
Now the talented and beautiful woman wants to extend the contract with Li, and the price to pay is much higher.
"You study it, come up with a new endorsement plan, and we'll discuss it at the meeting. ”
"Okay, what's the minimum term?"
The general manager groaned and said, "Two years." ”
Not long after, Zhou Ni received a new endorsement contract submitted by a talented and beautiful woman, and the endorsement fee given above was 20 million for two years, 35 million for three years, 46 million for four years, and 58 million for five years.
In the summer, the plan given by the talented and beautiful woman was 20 million in three years and 7 million in a year, and it was only a long time before the endorsement fee rose sharply, which was more fierce than stock speculation.
Zhou Ni read the contract carefully, closed it slowly, made a cup of coffee, and sat in front of the floor-to-ceiling window of the office while drinking coffee overlooking the cityscape of Shengjing.
Although she is only an agent, she has her own exclusive office in Miya Entertainment, and among all the agents, no one can compare with her.
After drinking a cup of coffee, Zhou Ni also finished thinking about it, and replied that the other party needed to increase it to 60 million in five years, on the grounds that it could not be lower than Dong Sanbi's contract.
Dong Sanbi is the champion of the first season of "The Song of Nature", and now he is a hot new star in the Chinese music scene.
Zhou Ni means that Li Xiang's treatment cannot be lower than Dong Sanbi's, and the sincerity of the clothes of talented and beautiful women cannot lag behind the lion awakening.
The first season of "The Song of Nature" was four years ago, after Dong Sanbi debuted from this talent show, he released records, held concerts, participated in variety shows, sang OST for movies and TV series, and the resources he got were top-notch.
In these aspects, Li Xiang has a weak foundation, and it is difficult to compare with him. But his advantages are also obvious, his original songs are extremely strong in the "Yuefu" TOP100 list, the songs are very popular, plus the recent Mid-Autumn Festival Gala and "I Love Your Motherland", which have been recognized by traditional serious media, and it is because of this that Zhou Ni dares to compete for talented and beautiful women.
That night, the other party replied to the message and agreed to Zhou Ni's request. Immediately, Zhou Ni and Li Xiang contacted, and after discussing for a while, they reported to the company, and finally decided to sign a five-year endorsement contract with Talented and Beautiful Clothing.
With 60 million yuan in five years, Li Xiang's accumulation in three months has caught up with Dong Sanbi's four-year struggle.
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