Chapter 282: Drama Sales

In other words, it is not new for video websites to want to buy the network copyright of TV series.

What's fresh is that I want to broadcast it simultaneously with satellite TV, and such an example has not yet been opened.

Aiqiyi and Youku, also saw the news of Lu Yan's cameo circulating on the Internet and appeared on the hot search, so they suddenly had this thought.

called Sun Xingzhou and was finally allowed to participate in the film viewing party.

However, on January 26th, in a five-star hotel in Beijing, in the conference room, Lu Yan, Sun Xingzhou, as well as the film purchase representatives of many satellite TV stations and the staff of the two video websites of Aiqiyi and Youku, gathered together.

After some simple rules were said, a thirty-seven or eighteen-year-old female film buying director smiled and said: "Mr. Sun, can you take a look at the scene of Lu Yan's cameo first?

Everyone laughed when they heard this, and a few women also said: "That's it, let's put Mr. Lu first, let's take a look, or wait to be in a hurry!"

A male film director in his forties smiled: "The others are on the scene, why are you still in a hurry to see the cameo shot!"

Some said, "It's different, two feelings!"

When Lu Yan heard this, he really couldn't laugh or cry.

He remembered that a well-known screenwriter once broke the news, saying that in the past, the producer sold TV series, and they were all looking for beautiful actresses to accompany the dinner.

Now it's changed, and they're all looking for male stars to accompany them. Because the film buying directors of major TV stations have been replaced by women. Women's voice in the industry is slowly increasing, and the people who watch TV are mainly female audiences, so the era of male sex is coming.

Why is there so much fresh meat? It's still a problem with the market.

said that Sun Xingzhou stood on the stage and looked at Lu Yan like a helper. Seeing the latter nodding, he found the episode in which Lu Yan and Ruan Xiaoxiao made cameos, that paragraph, and then played it.

The light of the projector hit the screen, and the color was gray, because it was Kangxi's memories, thinking about what his father told him when he was young.

Shunzhi played by Lu Yan has sword eyebrows and sideburns, and his eyes are like stars, which is very imposing.

And Concubine Dong E, who made a cameo appearance with Ruan Xiaoxiao, watching the sunset on the steps outside the main hall is also very beautiful.

It didn't take a few minutes for the camera to end, and several female film buying directors were very sorry in their eyes.

Some turned their heads to Lu Yan and said, "Mr. Lu, when do you play a film by yourself, we will definitely support you!"

Lu Yan stood up, clasped his fists with both hands, arched his hands to everyone a few times, and said with a smile: "Thank you for cheering up, it's just that I really don't have time!"

"That's a shame!"

"That's it, if he wants to act, he will definitely break the ratings record!"

Everyone chatted casually, and Zhou, surnamed Sun, was fiddling with the computer on the stage, watching it from the first episode.

Lu Yan couldn't accompany him throughout the whole process, so he left the venue to Sun Xingzhou and Yu Yi, and went to busy himself again.

After a while, I came to this conference room again.

These people took a look at it and began to prepare for bidding.

Today's TV drama policy is four stars for one drama, and you can add ground and network. Of course, which one is particularly optimistic and has deep pockets, you can also buy the exclusive broadcast rights.

However, this "Palace Lock Heart Jade" seems to be a little more special. I am really optimistic, and there are a few that feel noisy.

After several negotiations, it was finally sold to four satellite TV stations in Beijing, Huizhou, Jiangnan, Jiangsu and Zhejiang at a price of 2.4 million per episode and Aiqiyi website.

There are a total of 40 episodes, and 96 million were bought in the first round.

After that, you can sell the second and third rounds of broadcasting rights, and it is appropriate to break 100 million.

The initial investment in this drama was 70 million, and later an additional 8 million was added to the overrun, that is, a total investment of 78 million. As soon as this contract is signed, there will be a gross profit of 18 million.

Of course, TV stations buy dramas and pay in installments. You can't get the final payment until all the broadcasts are finished, which will only give a part, but fortunately, the TV series is busy, and Lu Yan doesn't have to worry about it for the time being.

On Yang Mi's side, Lu Yan also persuaded her not to rush to film. Take some commercials and variety shows first, and wait for the broadcast of "Palace Lock Heart Jade", and then follow the TV series.

In other words, this is also a master who knows in his heart, Lu Yan spent 78 million real money here, and invested in such a big drama to praise her. If she wasn't popular, she wouldn't be able to think of any way!

In the entertainment industry, there are not many better resources than this. She is also waiting every day, looking forward to the early broadcast of "Palace Lock Heart Jade".

Lu Yan, on his side, began to prepare for the New Year.

On the first day of the Lunar New Year in 2010, it was February 14th, the same day as the Spring Festival and Valentine's Day, and many merchants were thinking about ways to promote.

Shenzhou Mobile is also preparing to come to a new commercial.

The advertising slogan has been thought of, "In the new year, if you love her, you will give her a Shenzhou mobile phone!"

Although the production capacity of Shenzhou mobile phone will be limited, it has not been able to launch a second model.

However, it's still okay to make a new phone case and show off your presence!

Shenzhou Mobile specially ordered a batch of rose gold phone cases, which are considered limited editions, claiming that there are only 99,999 units.

The price is adjusted to 2099, taking the homonym of "love you for a long time"!

Then, release the presale early.

As a result, on the first day of the event, the pre-sale of 99,999 mobile phones was sold out by netizens within a few minutes.

Cao Dexian, the sales director, grinned and said, "I knew that the effect was so good, so it would be better to have more!"

Huang Jiangji, who is in charge of the Shenzhou online mall, said: "Didn't Mr. Lu say that this time it is not to make money, but to advertise? If the supply is opened, there will be no such effect!"

Cao Dexian rubbed his hands and smiled: "Yes, yes! Limited edition, only then do I have the urge to buy it!"

Huang Jiangji sighed: "This time I made this rose gold alone, just this batch, the cost is much higher than the others." The most important thing is, isn't it a pity to use it here!"

In his opinion, this color is very beautiful, and it will be very helpful to sales when used on the new Shenzhou M2.

Cao Dexian said: "However, this advertisement should leave a deep impression on many people, and it is not a loss!"

This is a salesman, and he knows too well the subtle effect of advertising on people.

For example, in a diamond advertisement, you tell a woman that this thing is not worth the money, and the woman is not worth the money, and the woman will buy it correctly.

There is also liquor, Moutai's initial status was not so high, and it relied on continuous marketing to achieve a unique "national liquor status".

However, "Fenjiu", which was originally very brand appealing, has gone downhill a little.

said that after the new version of the advertisement for Lu Yan and Ruan Xiaoxiao was broadcast, it really caused a great response.

But when these consumers came back to their senses, 99,999 limited edition rose gold mobile phones had been snapped up.

Some consumers can only choose from several other colors helplessly.

But if you have a good relationship with Lu Yan, you will call directly, and Lu Yan will get one anyway.

A batch of abrasives won't be just right, just those mobile phones, right?