"Third sister, I ......" Liu Dongsheng was worried that Xie Kai had masturbated himself, but now as soon as the third sister opened her mouth, she couldn't help but be anxious.

Liu Xu didn't give him a chance to explain at all, and directly interrupted him, "What are you doing? What are you doing? Tell me, how many women have you changed in a year?

"What's that, Liu Xu......"

"Call Director Liu! The old lady gave you logistics before, didn't you let the old lady call you Mr. Xie?" Liu Xu has always complained about Xie Jianguo.

Xie Kai was completely dumbfounded.

I knew earlier, it was better not to call the old lady back.

But my dad deserves it, who told him to let his mother call Mr. Liu in the factory, the family was angry, and the factory found it back, and now it is retribution.

"it, this is home!" Xie Jianguo was also angry, "Director Liu, don't you ask your boss first, don't even jerk you off at that time." ”

"He dare!" Liu Xu raised his eyebrows and looked at Xie Kai.

She did not forget that Xie Kai was the behind-the-scenes controller of the quilt factory.

"Mom, at home, can we still live like before?" Xie Kai had to speak, the old lady is not wrong to be ambitious, regardless of the family, it is not wrong, it is not okay to take the set in the factory home. "Although there are a lot of orders from the quilt factory, I still hope that everyone can have a good year. Making money in the quilt factory is not the first element, especially the single female workers recruited, originally to solve the personal problems of the young workers in the base, many people have already complained to Lao Wang and Lao Zheng, and they are not easy to say......"

Xie Kai directly brought out Zheng Yucheng and Wang Guilin.

Otherwise, the old lady will be endless.

A trace of embarrassment flashed on Liu Xu's face, and she made her the director of the quilt factory, which was also Xie Kai's initiative.

Zheng Yucheng and Wang Guilin were tossed by her, it was completely for Xie Kai's sake, not to mention that no matter the person in charge outside or various operations, it was all arranged by Xie Kai......

"The order can't be completed at all, a down jacket, the factory price is 80, and if you do 10,000 more, that's nearly a million. Liu Xu was a little heartbroken, "Now the output has not come up, and it is only possible to produce less than 400 pieces a day......"

"Mom, no matter how many orders there are, you can't blindly expand production capacity. It's easy to recruit people, you can't recruit people when you need them, and you can fire people when you don't have orders?" Xie Kai thought that down jackets were more profitable.

"Because of this, I have to hurry up and get the orders in my hands out. ”

"It's not bad for the Chinese New Year, isn't it? After the entire quilt factory expands, there must be thousands of people, isn't it?

The production of down jackets, even if a person produces one piece a day, will not be so low.

"Denim clothes, overalls, etc. are being produced, and there are also orders for military uniforms from abroad......"

"What else do you do with workwear!" Xie Kai rolled his eyes, "This kind of cheap clothes with low profits, no technical content, and no way to form a brand, we don't produce ......"

The old lady probably tasted the sweetness of work clothes.

If you really calculate it, the profits of those workwear are definitely not too high.

It is also because of business dealings, otherwise it is impossible to sell at all.

There are a large number of garment factories along the coast, most of which rely on volume to survive. For small bosses, hundreds of thousands or even tens of thousands of yuan a year are already very high profits in this era.

Xie Kai didn't like it.

"Mom, to make clothing, you have to make a brand from the beginning, there are too many low-end clothing factories in China. In the coastal area, most of the factories are ordinary garment factories, and even many of them are OEM, with no added value...... Competing with them, our transportation costs are much higher...... "Xie Kai was looking for his wife, and he originally wanted to talk about the operation of the garment factory.

"The price is too high, how many people can afford it in China?" Liu Xu frowned and looked at Xie Kai.

Liu Dongsheng, who had never been given a chance to speak, hurriedly spoke, "Third sister, haven't you been to the coast to see it, there are too many rich people......

"Shut up, there's no place for you to talk. Liu Xu glared at Liu Dongsheng angrily, "I haven't settled accounts with you yet." ”

Xie Kai looked at his uncle, a little unbearable in his heart, but he didn't dare to say good things.

If you don't knock, you may not know what your uncle will do in the future.

"In this piece of clothing, the high added value is indeed the brand, foreign Chanel, Louis Vuitton, Dior, etc., although the materials are exquisite, the workmanship is fine, the most important thing is the brand value ......," Xie Jianguo said.

Having been in Europe, even in the area under the control of the Soviet Union, the women I have come into contact with are the children of high-ranking Soviet officials, so they naturally know something.

"In fact, many big brands are even looking for high-quality foundries in our country and put their brands on them. "Xie Kai doesn't know much about clothing brands. "Of course, private customization, that will definitely not be the factory assembly line production can do. ”

Once upon a time, all kinds of things could be seen on the Internet.

Private customization is not popular in China at present.

The rich local tyrants have not yet broken out, and by the nineties, nouveau riche have sprung up in China like mushrooms after a rain, as long as there is a sufficiently luxurious brand, it will definitely not be much worse than foreign brands.

Many of the world's top luxury goods are OEM in China and sold at sky-high prices in the Chinese market.

The market order for down jackets and denim clothes made Xie Kai see this possibility.

Versace, one of the world's top ten clothing brands, was only founded in 78 years.

Top clothing sells brands, not others.

Liu Xu's understanding of this aspect cannot be compared with Xie Jianguo, who once studied in Europe, and can not be compared with Xie Kai, who has gone through the Internet era.

"There are so many workers in our quilt factory, we have to have a business to support them. Liu Xu said faintly, "Although the profit of workwear is low, it can also bring a lot of profits." ”

"Mom, if you use the production line for the production of work clothes to produce down jackets, will there be so many orders for down jackets that have not been delivered? At the same time, how can the value created by these workers compare with the production of work clothes?" Xie Kai's words made Liu Xu have to think seriously.

Xie Kai sees far farther than she can in this regard.

Liu Xu is not a management major, and at the same time, she does not know what is popular internationally.

"Mom, any clothing brand in the world, the hype is the connotation, and the selling point is the connotation of the businessman's wealthy brand...... Xie Kai continued, "In China, so far in the reform and opening up, there is no top clothing brand, and there are more and more rich people in China, and foreign ones can indeed highlight their identity and status, but they do not conform to their own connotation......"

"What do you mean to build a top luxury brand in China?" Xie Jianguo listened to it for so long, and finally understood Xie Kai's purpose.

Liu Dongsheng also helped on the side, "It's true, many people I know in the Special Economic Zone wear the clothes of the top foreign brands, but not many people know them, even in the night market, and many people feel rustic...... If you want to show your identity, you can only hang a finger-thick gold necklace around your neck, so as to show their wealth. ”

This time, no one told Yoo Dongsheng to shut up.

Liu Xu showed a look of interest.

As a practitioner in the clothing industry, it is impossible for her not to understand the market, let alone even the top international clothing brands.

Everyone wants to become the NO.1 in the domestic clothing manufacturing industry, which is too difficult for Liu Xu.

Just feeding thousands of people in the entire factory is a very headache.

"It's not easy to build a top international brand. This requires not only the recognition of the domestic market, but also the recognition of the global market. Liu Xu knows how difficult it is to build a domestic luxury brand.

"We have the right place and the right people now. Mom, in terms of the time of heaven, the country's reform and opening up, allowing some people to become rich, how can this part of the people who have become rich let the people around them know that they have become rich first? As for the geographical advantages, whether it is the supply of raw materials or the technical experience of the workers, we are all considered top in the whole country; and the people and ...... Advertise it widely, be willing to invest, and there is nothing that cannot be done. ”

In China these days, there are really not many companies willing to invest in advertising.

The Spring Festival Gala is not yet popular, and the five-second advertisement in the prime advertising time has not yet been hyped.

Liu Dongsheng has a modeling company, all kinds of publicity methods, Xie Kai knows better than the advertising experts in this year, execution is not necessarily good, but advertising creativity will never be lacking.

"The investment in advertising is just too much. Liu Xu was a little heartbroken, "It's the previous down jacket and denim clothing, advertising costs, which account for 30% of the cost......"

"30% cost is too little. Mom, we keep telling the world that our products are the top, plus they have good quality and after-sales service, so that people who use our products feel that they have face, do you think that people who can afford to buy will care about that money?"

As long as the customer feels that he has a face, the product is almost a success.

In 21 years, the quality of many things is not much different from that of the stalls, but people can sell the stalls for dozens or even hundreds of times the price.

If the same company produces the same thing, everything else is the same except for the trademark, and what is labeled becomes a luxury product, and if it is not labeled as a luxury product, it can only be a stall.

Why?

Brand!

"The Chinese market needs a state-owned luxury brand, and the rich need high prices to match their status. Xie Kai grinned.

The face was full of sinisterness.

"For top-of-the-line products, advertising alone can't do it. Xie Jianguo felt that Xie Kai was a little paranoid.

"What if the princes of a country wear our clothing brands, and they still need to be specially customized and publicized? At the same time, let a sao bag like my uncle wear tailor-made, with Chinese characteristics, in line with his personality of the private custom clothes everywhere, if nothing is right, just talk about it, the market can't see it at all, with the comparison psychology of those nouveau riche, can they not do a set?

That's the real location.

It is difficult to use such means to promote it if it is someone else.

Xie Kai is different, Liu Dongsheng's social status is high enough.

"Once someone needs to customize, we will arrange personnel to measure the size for them, and then establish high-end customer files...... "Speaking of membership, Xie Kai is completely a set.

I've never eaten pork, at least I've seen pigs run.

Thirty years later, various methods were used in China in the 80s, and the effect was beyond people's imagination.

"Yes, what Xiao Kai said is right, those nouveau riche, for fear that others will not know that they have money, bought a set of clothes for thousands of yuan, or watches for tens of thousands of yuan, and they will say it when they meet people...... So, everyone has the same clothes, the same watch, and then they can only be thicker than the gold chain around anyone's neck, but it is too thick, and it is similar to the chain of a dog, but it makes people laugh......" Liu Dongsheng appeared and spoke.

The facts are no different from what Xie Kai said.

Once there is a private order in China, everyone is tailor-made, it is even more worth saying.

Xie Kai did not refute Liu Dongsheng.

There are so few places to spend money in the country.

Foreign brands really don't pay much attention to China's outburst users except the money in their pockets.

As long as they are willing to invest in costs, there is no problem with the quality, and all kinds of services are in place, those nouveau riche who have just become rich will definitely not mind spending tens of thousands or even hundreds of thousands of dollars a year to show their financial resources.

"Mom, we can set up a luxury business department, which specializes in dispatching top designers, seamstresses, and service personnel to deal with these. Didn't we have an office in Shanghai? We started with Shanghai and then set up offices in Beijing, Guangzhou, and Shenzhen...... "China's earliest rich class was born in these places.

There are other cities, but they are far less numerous than the earliest cities of reform and opening up.

"Can it really work?" Liu Xu didn't believe it.

"It doesn't cost much to try it. Xie Jianguo couldn't interject all the time, "Besides, what if it works? There can also be a luxury brand in China that ranks among the top in the world." Xie Kai is good with Qusay, the second son of the president of Iraq, if there is an opportunity, let Qusé wear custom-made clothes......"

Xie Kai said Kusai just now, Xie Jianguo knew that his son must be prepared.

"Let's let Cousse speak for us. Of course, if you can hook up with a member of the British royal family, then it will be easier to enter the European market. Xie Kai said lightly.

Liu Xu didn't dare to think about it at all.

The British royal family, although it does not have much political power in Europe and the United States, can also represent some trends.

She only became a son to cheer herself up, so that she could have the courage to enter the luxury industry, become the leader of China's clothing market, and create a world-leading clothing brand.

"Then let's try?" Liu Xu didn't have much confidence.

"Mom, let's not try, even if we use money to smash it, we have to smash a brand, if we can do it abroad, why can't we do it?" Xie Kai said firmly, "However, we should still talk about business." ”

"Isn't this the right thing?" Liu Xu and the others were stunned.