Chapter 198: Promotion of Animated Films
On Weibo, it is common to see some media personalities posting animations of "Cat and Mouse" online during this time.
It's all a whole episode, everyone posts it differently, there are no ads to watch animations on Weibo, and they're all free.
Quite a few people commented on Weibo such as 'I watch animation on Weibo'.
In fact, this is all Fan Daorong promoting the "Cat and Mouse" movie on the Internet, but ordinary people can't see the reason, they just feel that watching the animation episode by episode on Weibo seems very novel.
Some people are still a little curious, don't these media people need copyright to publish these animations?
Of course it was needed, and they not only got the authorization, but they also got the money.
The animations of "Cat and Mouse" are very interesting, not only children, but even adults are willing to click on it to watch "Cat and Mouse" when they are bored on Weibo.
Even if I've seen it before, I still don't feel bored when I watch it again.
In addition, there are quite a few clips of "Cat and Mouse".
For example, the "cat and mouse are the true love" that gets a lot of likes.
In this clip, a lot of cat and mouse daily life is mixed in, at the beginning of the cat and mouse constant antagonism, then it becomes a cat and mouse reconciliation clip, and then it becomes a cat and mouse love each other.
The editing is specially made by someone, and with warm background music, it seems that the two are really one-on-one, and they are the kind that love and kill each other.
The audience has no other hobbies, they just like to make CP.
In particular, some female painters often put together the positive and negative characters in a movie and draw them as a pair of CPs, and the characters who suffer are often male characters, in order to satisfy their rotten women's hearts.
And "Cat and Mouse" just caters to this kind of thinking, the love-hate relationship between cats and mice is simply the drama of the year, how can this be let go.
So another pair of CPs was born, this time it was not a cross-gender love, but a cross-reproductive isolation.
What 'mice fall in love with cats', 'cats fall in love with mice' and other original paintings continue to be generated, and the popularity has been on the live broadcast platform.
Those girls who painted live also began to rub off on this wave of popularity, painting cats and mice live.
There are other clips like 'As we all know, Cat and Mouse is actually a documentary'.
The scene of the cat and mouse in the animation is compared with the scene in reality, for example, there is a mischievous cat who constantly provokes in front of the leashed dog, but the dog can't break free from the rope.
Another example is that a cat in a certain family gets into a transparent pipe, and from the outside, it becomes a cylinder.
The popularity of each topic is very high, although it is not as popular, but all of them are added together, and the popularity is still very large, and the pages are constantly swiping on the popular channels on Weibo.
Although these are all for the promotion of the release of the "Cat and Mouse" movie, the news about the "Cat and Mouse" movie is only a message posted on the official Weibo, and superfluous things are better than nothing.
And there aren't many comments on this Weibo.
But all this is expected, as long as the popularity of "Cat and Mouse" is stirred, it can achieve the effect of curve publicity.
Originally, during this period, as long as there was no too eye-catching news, the promotion of "Cat and Mouse" could continue to rise.
However, I was very unlucky, in January, the list of major stars was released one after another, which attracted a wave of traffic.
Fan Daorong had expected this, after all, as the main person in charge of propaganda, all kinds of problems had to be considered.
"Steady. ”
He sat in the office and said to Zeng Xiaowan: "The star list will be announced every year, everyone actually knows who will be on the list and who will not be on the list, and the popularity is only a matter of one or two days. ”
Turning his head, he asked again: "The ranking of celebrities hasn't changed much, right? As long as the change is not big, the impact is still limited." ”
Zeng Xiaowan cautiously handed over a document: "Teacher, do you look at this ranking, does it have an impact?"
Fan Daorong took the document, and as soon as he glanced at it, his eyes widened like copper bells.
"This ......"
Fan Daorong seemed to have been choked while eating, and he couldn't speak for a while, staring at this form for half a minute before sighing: "Forget it, don't spend too much money on publicity during this time, and wait until the impact of this incident has passed." ”
Zeng Xiaowan said: "But in more than 20 days, "Cat and Mouse" will be released, it is not appropriate to give up publicity at this time, right?"
It's not appropriate, but in terms of topicality, "Cat and Mouse" loses, so I can only find a way to reduce the impact of this matter, and then double the publicity in a few days, and then seize the time to guide the popularity accumulated by "Cat and Mouse" during this time to the movie. ”
"Oh......"
When Zeng Xiaowan was about to turn around and leave, Fan Daorong still stopped her: "You call Mr. Chen and tell him not to post any remarks on the Internet these days." ”
Zeng Xiaowan nodded and left.
"Hey......"
Fan Daorong looked at the scenery outside the window, a little excited, what is this called, his painstaking publicity, when he took it and saw that it was done, the heat was robbed by his boss.
If the promotion of the opponent's movies is better, the key is that this is your own boss.
Is there such a thing?
......
On the other side, Chen Xiao also received a call from Zeng Xiaowan.
Zeng Xiaowan didn't say much, the main expression was to ask him not to post any remarks on the Internet.
Chen Xiao was stunned at first, but then he also thought of the reason, which should be for the ranking of stars.
During this time, a lot of lists have appeared one after another, and many of them are quite interesting, and he has also seen them.
There's a stupid thief of the year or something, but these aren't too hot.
There are also things like the "ten most beautiful female stars among stars" and "the ten most handsome male stars among stars" that netizens spontaneously summarized.
These are not fair, but they are also voted on by netizens spontaneously.
There is a certain amount of heat.
Chen Xiao was surprised to find that he was not selected as one of the ten most handsome male stars.
What does that mean?
Aren't you handsome enough?
After thinking about it for a long time, he felt that he might have been out of the category of handsome, causing himself to be beyond the list.
Despite thinking so, he did not hesitate to give this list a bad review.
This kind of list is made by netizens who are idle and bored, although it has also been investigated by big data, but it lacks credibility, just to watch the fun.
There are also some official lists, such as some magazines, and statistics on Weibo.
Compared with the lists of netizens, these lists are full of credibility.
And these lists are the ones that attract netizens the most.