This is the so-called standardization of Western food, the central kitchen, why is the economy of the United States so developed? This is closely related to their food standardization, in the 60s, the United States has established a developed frozen industry chain, in 50 states of the United States to establish tens of thousands of frozen warehouses, they will raise chickens industrialization, factory, the production of live chickens, not exiled to the market at all, there is no sales cycle, into the factory centralized slaughter, chicken feet, county liver, offal and other aquatic products, frozen up and exported to China, Brazil, Mexico, chicken head, chicken skin and other products to refine animal fat, the remaining residue can also be made into fertilizer, greatly improve the utilization rate, because there is no need to consider the sales capacity, there is no sales cycle, the farm out of things, directly to the factory to collect money, so they unscrupulously breeding, how much can be raised, the breeding industry is extremely developed, and chicken breasts, chicken legs, chicken wings and other parts, all into the cold storage, for Western-style fast food enterprises. ”

Fan Yang smiled: "I suggest that you really take the time to see McDonald's production plant in Almaty, in McDonald's, you will only see ovens, microwave ovens, deep fryers, and other simple cooking tools, heating and ready-to-eat, what is this called? Wrong, no, but into the central kitchen of McDonald's, the central factory, such as California in the United States, to establish a McDonald's headquarters, plan a huge central kitchen, several tons, more than a dozen tons of chicken breasts, chicken legs, all into the central kitchen, in the central kitchen unified thawing, marinating, add a variety of seasonings, hang the batter, and then freeze again. ”

For example, in California, he may have thousands of McDonald's chain stores, these pickled foods, through cold chain transportation, arrive at a certain store, and then enter the freezer to freeze, McDonald's does not need professional chefs, staff, simple training can be on the job in a few days, when you need to sell, the chicken breast is thawed, fried, and added bread, vegetables, salad dressing, it is made into a delicious burger, through the standardized production of the central kitchen, McDonald's has successfully maintained an amazing and consistent taste in tens of thousands of chain stores around the world, and has obtained a huge sales capacity, and a large number of economic effectsFrom this point of view, you know the concept of food standardization, and the Western way of life choice, is it complicated? ”

It is undeniable that Western countries have indeed done a great job in the process of food standardization.

And in China, is there a corresponding standardization of Chinese food?

Yes, but relatively late, this has to talk about the development of China's kitchen, the development of a certain industry, inseparable from the support of the capital market, and the previous capital market, in the catering owners to do are big restaurants, big hotels such as heavy assets, for fast food this subdivision of the investment is very small, and with the rapid development of the times, the pace of life accelerated, these large heavy asset restaurants, are a mess, coupled with the rise of takeaway, so that the capital market realizes, what a big cake this is, only to invest, to make a chain and scale operation。

But to really develop, it will be after 2010.

A number of Chinese fast food companies such as Village-based, Steamed Delicious, Fule Yonghe, Liuhe Soybean Milk, etc., slowly introduced the concept of Chinese food standardization.

Just like the village base, he is also the production method of the central kitchen, a braised pork rice, a small fried chicken, and a teriyaki pork ribs, all of which are processed by the central kitchen, and are heated and eaten in the store, and the fresh meat used is all imported from abroad, which greatly reduces the cost of goods, and turns the traditional fried Chinese food into a cooking package and puts it into the store.

A few years later, the 4G network was fully rolled out, and the full popularity of smartphones ushered in another round of explosive growth.

In the new business district of the city, a new word has begun to enter China's field of vision.

Where is the business district?

It's just a small phone.

Meituan, are you hungry, and other major takeaway ordering platforms have risen, and for a while, tens of thousands of chain brands have emerged, large and small, such as grandma's braised pork rice, Taiwanese flavor, and a fried chicken, which have also become the first choice for young people to start a business.

To open a takeaway restaurant, you only need a small storefront to cook rice, and the meals are basically central kitchens, such as Taiwan-flavored braised pork rice, he established a central kitchen in a province, and after joining, he placed an order on his sales platform and distributed it to you by means of cold chain transportation.

The price of these cooking packages is far lower than the cost of your own fried braised meat sauce, others are first, large-scale production, and second, they are completely frozen meat products, and the price and cost line are not at the same level.

It has also greatly stimulated a wave of entrepreneurs.

"Thank you. Farabi has been thoroughly convinced, although he has not intervened, but has a deep understanding that food standardization, not only a good solution to the people's living needs, but also has a huge help to trade, but also cut into the current predicament of Kazakhstan, the current countries in the world, the control of live poultry and livestock is more strict, almost can not be exported in a whole, but also all frozen ways, which he fully knows, the cabinet has also proposed more than once, to establish a complete cold chain transportation system, which is also imperative, to participate in the second Eurasian land bridge of the international trimodal transport, cold storage and frozen train wagons, must also be introduced。

However, there are priorities for development, and the current cabinet opinion is to gradually develop the cold chain industry.

There is no mention of the urgency at all.

There has been a very necessary reason for the lack of it.

The reason is also very simple, the current Eurasian land bridge has just been opened, and the construction is not perfect, on the contrary, sea transportation, after decades of precipitation, these transport routes are fixed and safe, and the United Kingdom, France, Germany, these Western European countries, want to take long-distance transportation, and more choose shipping.

The so-called three-modal transport of the Eurasian land bridge is still in the active efforts of China and Kazakhstan.

This is a special agreement, which also fully emphasizes the location advantages of Lianyungang.

In the formal history, it is precisely because Kazakhstan does not pay attention to the development of the cold chain industry and lags behind that the second land bridge in Europe and Asia has been in a state of tepid and has not really developed.

This is also Farabi's dilemma.

He also wants to develop cold chain transportation, which is very beneficial for trade.

But he never convinced the cabinet members of the reason.

A small bread factory, plus a frozen industry chain, has such a huge worldview and complete theoretical support, which simply shocked Farabi.

At least Farabi was completely persuaded to make a gesture with his hands folded: "I have never heard such a detailed explanation, which makes my eyes suddenly clear, can I invite you to speak today on the standardization of food, and how to establish frozen transportation, so as to integrate the livestock industry into international trade, as an economic forum? If I can, I can arrange a very important speaker seat for you, and I sincerely invite you." ”

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