Chapter 283: Xerox Otto

There is not much to say about the process of visiting the R&D laboratory.

For a long time, it has been mainly based on acquiring the patents of finished products on the market, and then improving them and selling them into rainbow beauty products.

Whether it's liquid foundation, essence lotion, or lipstick, eyeshadow, mascara, toner, and so on, it's all marketed in this way.

San Francisco's beauty product development lab, while important, is not a core asset, and its presence has been greatly diminished since the abundance of money on hand.

After all, there are so many finished products on the market that it is too easy to find good products, and many beauty products are actually far better than similar products of big brands, and because of the lack of fame and poor sales channels, they have become low-end products that no one cares about.

After they are taken down by Rainbow Beauty, they can often be transformed into high-priced luxury cosmetics by improving the packaging and raw materials, which are far more affordable than in-house development.

Of course, this kind of thing is kept secret, and it is also an unspoken rule in the industry, and external marketing will not admit that the amount of research and development may only be tens of thousands, or even thousands of dollars.

The reason why women make money is easy to earn is because they are easy to blindly follow and like to spend impulsively, so they are easily affected by advertising and their own environment.

Rainbow Beauty has made a lot of money by acquiring patents to expand its product line, and the current flagship products are still sets of boxes and masks, with the emergence of competitors, the rise has been much worse than before, and there is no longer a crazy scene of queuing up to buy, and it has entered a period of steady development.

Half a year has passed since the soft mask appeared, and the novelty has gradually faded, and with the emergence of three strong competitors, it is not uncommon for this to happen.

Negotiations with Maybelline, Christine Dior and other companies are still ongoing.

In some cases, venture capital investors are pumping money into businesses that don't need more capital, which clearly already have enough capital, but if they don't accept more money, investors threaten them by offering huge support to their competitors.

At present, Christine Dior is facing such a situation, GUCCI, Hermes, YSL, the three European companies have obtained financing from Han Chudong, and are using the funds to expand and develop, seize the European market share that originally belonged to Dior, and implement a more in-depth layout in the global market.

As for Maybelline, which is already listed on the New York Stock Exchange, as long as the price is right, it can buy its shares, but in the face of Han Chudong, those major shareholders who hold more shares unanimously choose to wait for the price and sell, and the premium rate is higher.

Considering the economic situation in the cold winter period, Han Chudong is not in a hurry, and has only acquired a small number of outstanding shares in the near future.

Since the launch of the four-pack, single-piece "low-priced" mask, with the crazy advertising on TV, the market share of the ex-boyfriend mask is rebounding, and the preparation team is also creating a new brand, deeply cultivating the cosmetics market and the luxury market.

Kiko Mochizuki has recently replaced Han Chudong in helping to reach out to several fashion design masters, trying to cooperate with them in a way that provides capital to create new brands, including tailors for the British royal family and budding newcomers.

......

Established a Mason venture capital firm in the Silicon Valley area, staffed by both financial practitioners and consultants from Stanford University.

The company is not busy, but is responsible for collecting information on cutting-edge technology developments and assisting in the management of Intel and Aurora games.

Just three days ago, they submitted a document that interested Han Chudong about a project under the name of Xerox.

Xerox mainly produced photocopiers and printers, and had a relatively high market share, but in 1973, the company launched a "personal computer" called "Otto" in a very unconventional way.

It was one of the first computers designed for personal use, invented last year at Xerox's Palo Alto Research Center, and for the first time used desktop and mouse-driven graphical user interface technology.

Han Chudong had heard of this product before.

It is also known that Steve Jobs was inspired by a visit to the Palo Alto Research Center and went back to his Apple system to add drop-down menus, screen drag-and-drop, menu bars, and copy-and-paste features.

In the information three days ago, what really interested Han Chudong was that some famous American universities, such as MIT, Stanford, Columbia University, etc., had received donations from Otto, and they were gradually used in many fields, and professors at Stanford University even used it to connect to the ARPA.com to find real-time information on stocks on the NASDAQ stock exchange.

And from what I learned, the Palo Alto Research Center has a lot of talent, and Xerox did not realize the value of Otto, but only produced a batch of donations everywhere, which were not used in the commercial field and could not be bought in the market at all.

This made Han Chudong see the opportunity for himself to enter the field of personal computers, and he was ready to go to Silicon Valley again after the meeting in Los Angeles to see Xerox Otto with his own eyes.

If the opportunity arises, he wants to take over the research center and Alto's technology from Xerox, and even if he can only play games and look up stock information like the future Bloomberg News terminal, it could bring a huge profit.

Xerox does not realize the huge value of this technology, but Han Chudong knows very well that in his opinion, if it works well and develops smoothly for a few years, there will be no room for the development of Apple and Microsoft in the future, and even the neck of the blue giant IBM can be stuck in some patented technologies.

That's pretty much what he's been thinking about lately.

After staying in the hotel for a while, I looked in the mirror and took care of my hair, looked left and right, and set off for socializing.

Politicians, celebrities, and multinational businessmen have provided a platform for him to expand his network, and some of them are worth getting to know in advance.

As soon as I got to the door of the hotel where the conference was held, I met Governor Culbert Olsen, with whom Han had last visited a Major League Baseball game at Dodger Stadium.

Shaking hands and greeting him familiarly, Olsen smiled and asked: "Your posture is simply more imposing than the heads of state and prime ministers in some places, and there are all secret service people around today, so there is no need to bring so many bodyguards." I'll take you to meet some old friends later......"