Chapter 259: Advertising Endorsement

The next day, Lu Yan called head coach Feng Shuyong and told him that a clothing company wanted to ask him to endorse the cost of fifteen million a year.

Feng Shuyong immediately said: "Xiao Lu, you are a person from the Tianguan Center, and the commercial endorsement, isn't it all said that the center will be responsible for it?"

Lu Yan said with a smile: "Yes, I have talked about it, but this is an invitation from a friend, so it is not easy to refuse." ”

Feng Shuyong was silent for a moment before he said: "As for dividing this matter, the decision of the center here is to give you 60%, which is already 10 points higher than Liu Xiang!"

Lu Yan smiled, "Coach, our situation is different. He is considered an apprentice, and he was trained by local and national sports units, and I am equivalent to leading an art investment teacher!"

Feng Shuyong was silent again, he understood this reason.

As it is always said in the quyi industry, three years of learning and two years of service. Without the cultivation of the master, you have the ability, how can you have the scenery on the stage.

It's different with art investors, this ability is not learned from you.

"Xiao Lu, the country's track and field cause needs funds!"

Lu Yan smiled: "I understand, when I came back this time, I didn't donate money everywhere." But one thing to be clear, I should donate, but I can't less!"

Feng Shuyong was a little crying and laughing, and said, "Forget it, then you can tell me the number, I'll listen to it and go back and discuss it with him!"

"Then 75%!"

"Okay, then I'll go back and discuss!"

Lu Yan said: "By the way, the specific advertisement must be approved by me!"

Feng Shuyong was a little unhappy, "Xiao Lu, this request is a bit ......!"

Lu Yan said: "I have an industry under my own name, in case someone gives me a group buying website, or an advertisement on my mobile phone, I will definitely not shoot it, then the liquidated damages." ”

Feng Shuyong couldn't help laughing and said: "You kid, you think a lot, okay, I can promise you this, endorsement of this piece, there must be no mobile phones and group buying websites." ”

After hanging up the phone, Lu Yan continued to be busy with the company's affairs.

At noon, Feng Shuyong called back and said that the leaders of the field management center had agreed to Lu Yan's request after discussion.

At that time, because the local sports bureau and other personnel shared the income, the field management center also took 20%. That's 25% to take, and it's not a loss.

Moreover, there are too many businesses who want to find Lu Yan's endorsement for advertising, so hurry up and set the proportion of the penny, and you can accept the advertisement in a big way.

Nike, Coca-Cola, Cadillac, Bank of Communications, Yili Milk, China Post, Snow Beer, Lenovo Computer, China Unicom, McDonald's, Chinese Shou, Xinlang Weibo...... Wait.

These are still very well-known among the businesses that want to ask Lu Yan to endorse.

As for those that are not well-known, there are even more.

According to the statistics of the field management center, about 60 companies have put forward endorsement invitations.

And there are 21 who can pay 15 million 11 annual bills.

In the end, under the operation and screening of the field management center, Lu Yan nodded and agreed, and in mid-September, he signed 21 endorsement contracts in one go.

Of these, a few are for one year and most are three years. Only Cadillac signed a five-year contract with a large order of 70 million.

Of course, there is a restriction clause in this, that is, Lu Yan has attended public occasions publicized by the media in the past five years, and he has to drive a Cadillac.

At the same time, they will also provide Lu Yan with a Cadillac Escalade, a luxury car worth more than one million.

After the contract is signed, the money is not given all at once. However, the total endorsement amount can be calculated to be 910 million yuan. It really shocked the people of the Tianguan Center, this is a cash cow!

Because the media information of this meeting is not yet developed, the common people see that there are many advertisements endorsed by Lu Yan on TV, and they don't know how much money they can make.

But the stars in the entertainment industry feel too deeply.

It's a snatch in their bowl, and it's the most fragrant piece of meat.

Fifteen million a year, how many self-proclaimed first-line stars don't have this net worth!

In the capital, Lu Yan was busy shooting a Cadillac advertisement, and felt the mobile phone in his trouser pocket vibrate.

didn't care about it, and when the filming was over, he took it out and watched the performance, but it was Yang Mi who sent him a message, asking where he would be.

Lu Yan sat in his new car and replied with a text message, saying that he was shooting an advertisement in the capital.

The other side immediately replied: "Coincidentally, I'm also in the capital, do you have something to do at night? Let's have a meal together!"

Lu Yan thought about it, but there was no arrangement.

The main reason is that he doesn't have many friends here, and he doesn't like to socialize, so he doesn't have many dinners.

replied: "Okay, where are you, I'll pick you up later!"

Yang Mi sent her address, and after Lu Yan finished filming, he said a word to the people in the field management center and drove away.

Regarding training and competition, Lu Yan has already stated that he will only participate in the Olympics and the World Championships, and will not go to the rest of the small competitions at all. It's the same with training, it's impossible to spend all your time on training.

In this regard, the field management center is also relaxing the policy, and the only requirement is that the results cannot decline.

After Lu Yan finished filming the advertisement, he drove directly to the address Yang Mi said.

After arriving, a phone call came, and soon Yang Mi, who was wearing a hat and sunglasses, went downstairs, and then got into his car.

took off his hat and sunglasses, let out a long sigh and said, "You can do this, you have a new car!"

Lu Yan smiled, "Sponsored by the manufacturer!"

"A hundred thousand, hundreds of thousands!" Yang Mi looked at the bumper, broke the rearview mirror, took a look at himself, and said: "Your company gave me a year's worth of money, and I can't buy this car!"

Lu Yan smiled, Yang Mi's endorsement of Meituan is 800,000 a year, which is indeed less than Lu Yan's endorsement fee of 15 million a year.

Yang Mi glanced at Lu Yan and said, "Hey, I heard that your contracts add up to nine hundred million?"

Lu Yan smiled: "That's not what I earned in a year!"

Yang Mi said: "That's a lot, okay?

Lu Yan smiled: "No way, who calls the influence of sports stars is not limited to one country!"

But he said that he was really well-known not only in China, but also in Europe, America and even Africa.

Not for anything else, just because he runs faster than blacks, that's a talent attribute of others!

At this meeting, I don't know how many black children who practice long-distance running take Lu Yan as the transcendent goal.

And Lu Yan's championship poster has also become his best-selling product abroad.

Unfortunately, he couldn't make a penny from these best-selling posters.

Yang Mi sighed, leaned her head against the car window, and said, "Okay, you're amazing, what are you going to eat?"

Lu Yan said: "You say, what do you want to eat." ”

He thought for a few seconds and said, "I know that there is a Western restaurant around here, the environment is elegant, and the dishes are also good, why don't you eat Western food?"

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