Chapter 244: The First Online Cinema (4/6)

In the past two years, the film forum of the Shanghai Film Festival is quite interesting, although the titles are very large, for example, this year's title: Chinese capital "counterattacks" Hollywood.

But most of the people in the industry have come, Lv Xiaoran, Yu Dong of Bona, Wang Zhongjun of Huayi, Ye Ning, Vice President of Wanda, Li Chuan, General Manager of Chinese Culture Investment Fund, Wang Ran, CEO of Yikai Capital...

It's a lot of dry goods.

Let's put it this way, in the main competition unit of the Shanghai Film Festival, what movies are in the Golden Goblet Award, and who the award is awarded to, many people actually don't care.

And the trading market of the Shanghai Film Festival, compared with the Berlin and Cannes Film Festivals, after all, there is still a gap of magnitude - you can only buy, not sell...

As for the announcement of the film list, this is a tacit matter for several major studios.

Huayi Night, Orange Movie Night, Wanda Movie Night, staged in turn...

If you don't make a film list, you just don't have confidence!

The film list announced by Huayi includes "Daming Gorilla", "Tsunami Miracle", "Di Renjie's Divine Dragon King", "City Control Strategy", "Private Custom", "Fury"...

The most shocking is "Fury", a war film starring Brad Pitt!

Orange's film list "Raiders of the Lost Ark", "Embroidered Spring Knife", "Moon", "Dark Side", "Charlotte's Troubles", "Outwitting Tiger Mountain", "The Year in a Hurry", "Plastic Surgery Diary", "Derailed Era"...

Of course, there are also North American independent films "The Conjuring", "Happy Death", "Fifty Shades of Grey"...

Why isn't there a Human Eradication Plan?

Because that's already in theaters!

Released on June 7, the box office in the first three days of the weekend was 20 million US dollars, and then the screening theater line was expanded, 2,400 theaters opened, and up to now, the cumulative box office has exceeded 60 million, and the overseas release, 14.85 million US dollars - talk about the theater line yourself...

Zhong Lifang uploaded the box office of "Human Clearance Plan" to Weibo, and then @ηŽ‹tearing onion asked him to comment, by the way, "Latent 2" and "Human Clearance Plan 2" projects have been launched!'

Wang tearing onions chose to shut up...

Actually, Wanda is in a movie about oranges, and we'll write about it tomorrow!

……

Huang Zhongjun held the microphone: "Counterattack Hollywood?"

"I was surprised to hear this theme, and there is still a long way to go for Chinese capital to counterattack Hollywood. It is now difficult for Huayi to acquire American film companies, and the current cooperation with American companies is basically single films and some projects. The basic goal of American companies is to export American films, and few people talk to you about bringing your films to the American market. ”

"Personally, I think that the hearts of Chinese filmmakers will get bigger and bigger, and it is difficult for an independent film company to survive in the market, so it is still necessary to take the film as the foundation and make its derivatives better. Last year, the output of all Chinese-language films abroad was only 1.6 billion yuan, and the box office of Hollywood films in China was 8.8 billion. The counterattack on Hollywood is just a dream, and it is still far from reality. ”

Ye Ning also said: "Counterattack means "the east wind overpowers the west wind", in fact, for Hollywood, they have a very mature idea of capital. International cooperation is a major trend, the key is to understand what you need for each project, very simply, we need AMC management, when the opportunity arises, to acquire. The biggest challenge after the acquisition was the integration of cultures. ”

"I don't know if Chairman Lu has anything to say on this topic? I heard that Orange's branch in North America led two projects, both of which were box office successes?"

Lu Xiaoran took the microphone: "First of all, I don't particularly recognize the word counterattack, Sony bought Columbia, and Columbia is an asset of Japanese benzene?

"It's like the work that Orange invested in North America..."

"We choose low-cost films below $20 million, and resolutely do not do mainstream large-investment commercial films!"

"Because you make a commercial film with a big investment, you will definitely not be able to fight the Big Six, and people have been in business for so many years, and their vision, connections, and resources far exceed those of outsiders like us. ”

"We're going to make R-rated movies, and the market needs R-rated movies!"

"Then do you say that these R-rated movies are Chinese films? Let me tell you clearly, 80 percent of these films are unlikely to be released in the mainland, never think of counterattacking Hollywood, capital has no borders, of course we welcome capital to enter the market, and at the same time we must be vigilant..."

There is no point in this topic ...

I like to engage in these meaningless, but uplifting titles.

Last year's 'telling China's story to the world', this year's 'Chinese capital counterattacks Hollywood'...

Nyima can!

On the day of the closing ceremony, Lu Xiaoran also attended, and the Shanghai Film Festival will award him the Outstanding Contribution Award for Chinese Films...

This weight is probably equivalent to the Lifetime Achievement Award, but unfortunately Lu Xiaoran is too young to take the Lifetime Achievement Award...

……

Orange Image, Lu Xiaoran was chatting with Brother Song.

Brother Song is the person in charge of the Orange Cinema Line, and now the construction of the cinema line has entered a climax period...

Soaring at an average of 8.7 screens a day...

In 2005, there were only 2,668 screens in China.

Subsequently, the Chinese screen maintained slow growth, until 2010, due to the stimulation of the supergiant "Avatar", finally exceeded 5,000 pieces, but then it was out of control: by the end of 2011, it soared to 11,000, and in 2012, it exploded to 115,000.

There is no trend to stop at all!

According to this, Orange Image should also work hard to expand, and with the strength of Orange, it is entirely possible to achieve 1200 screens!

But Lu Xiaoran shouted to stop.

"800 is enough, now you can slow down..."

"Why?"

Lu Xiaoran said: "Spielberg and Lucas had a conversation at the University of California, which was particularly shocking. They believe that the images of online media, including mobile networks, will in themselves subvert the entire traditional film. ”

"I think it's right, the film itself is just video art, the theater is just a screening channel, and many movies don't need to be shown in the theater. ”

"Now, there are many people complaining that movie tickets are very expensive, in fact, the price of a movie ticket determines the rent, water and electricity in the theater, etc., if we can directly screen it online, can we save this link?"

"You're going to do an online cinema?"

β€œβ€¦ On the one hand, the channel for online screening has not yet been established, on the other hand, Orange itself is also a theater chain, and it is impossible for me to bypass my own theater chain and directly engage in online screening!"

Brother Song nodded: "If you dare to do online screening, the whole industry will boycott you!"

β€œβ€¦ I'm not afraid of them resisting..."

Lu Xiaoran sighed: "What I'm afraid of is that the people above are not satisfied..."

"How?"

β€œβ€¦ Once there is an online screening, what will the theater do? This is an industrial chain!"

Just talking about this, Zhang Jin hurriedly knocked on the door and came in: "... What should I do if there is a small amount of information about Liao Fu and Kim Hye-so on the Internet?"

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