Chapter 142: Sales are Soaring!
In the WeChat group of students' parents, parents are complaining about tutoring their children's homework every day.
Liu Zihan's mother: "An arithmetic problem, Zihan can't turn a corner for a long time, so angry that I almost have a heart attack!"
Zhang Chenxing's mother: "Are the primary school questions so difficult now? Is it homework or brain teasers? I'm confused!"
Dai Muyang's father: "So I hired a tutor for my child!"
At this moment, a video was posted to the group, and the ID was Fang Ping's mother, that is, Fang Yun's wife.
In the video, Fang Yun endured his temper to tutor the child's homework, and approached the rampage several times. But in the end, a smart speaker solves this problem, and the smart speaker is actually tutoring children's homework!
The group exploded all of a sudden, and Liu Zihan's mother: "@方平妈妈, where did you buy this? It's so easy to use!"
Fang Ping's mother: "I bought it online, Mercury smart speaker, super easy to use, voice recognition is very clear, the sound effect is good, and it can also control home appliances." The most important thing is that it can actually help children with their homework, saving me and my husband a bunch of brain cells!"
Zhang Chenxing's mother: "This thing is good! Our family Chenxing just likes to study, and I don't have time to tutor him every day." Can this smart speaker explain it clearly?"
Fang Ping's mother: "It should be possible, there are so many online tutoring and learning materials now, and the smart speaker only needs to speak out." ”
Dai Muyang's father: "How much does this thing cost? Hurry up Ming'er to buy one for my son too!"
Fang Ping's mother: "It's only 499 yuan! Conscience price! Whoever buys it knows!"
Liu Zihan's mother: "@方平妈妈, is there a purchase link?"
Zhang Chenxing's mother: "Ask for it!"
Fang Ping's mother: "Mercury smart speaker purchase link&." ”
Liu Zihan's mother: "Thank you! I'm going to buy one, as long as I can get rid of the dilemma of tutoring children, these hundreds of yuan are not a problem!"
Fang Ping's mother: "It also has other functions, listening to songs, listening to cross talk, telling stories to children, broadcasting news to the elderly, or something." ”
More parents in the group saw it and began to ask, and some people forwarded the purchase link and sent it to friends they knew.
Fang Ping's mother saw that everyone was interested in this thing, so she simply edited the video and posted it on her short video account.
She sometimes plays short videos, but she has no fans, only some relatives and friends who pay attention, which is self-entertainment.
Short video: "After buying an artifact, you don't have to worry about helping your child with homework anymore!"
She was originally playing, but she didn't expect the picture of tutoring children in the video to resonate with the audience, and there were more than 100,000 likes and comments.
Second Young Master: "Why don't you send the purchase link?"
Guan Guan: "Like my husband, I can't wait to jump off the building as soon as I tutor the child!"
Come to the bowl: "Where is this smart speaker sold?
User 1784~54: "Our family lacks such a thing!
It's not a big deal: "It's too natural, isn't it?
......
In the first week of Mercury smart speaker sales, sales were only 100,000 units, but in the second week, sales doubled directly, reaching 200,000 units, and shipments not only did not decline, but there was a trend of more explosion.
In the third week, Deep Space Technology began to put a lot of advertising, and the weekly sales of Mercury smart speakers exceeded 270,000 units!
According to the sales curve, the sales volume of Mercury smart speakers in the first month is estimated to exceed 900,000 units!
"Based on user feedback, our products are very highly rated. Pan Yu and Meng Xiaobai were talking about it, "This month, in the domestic market, our smart speaker sales will surpass Apple and rice, reaching the third place!"
"In terms of trends, we can completely stabilize the top three this quarter, and even surpass the second small speaker. ”
Meng Xiaobai has read the data report, and in the international market, the best smart speakers are Amazon and Google products. But in China,Ali's Tmall speaker has always ranked first in shipments,Then Baidu and rice speakers compete for second and third。
From the perspective of smart speaker sales, the sales of smart speakers in the same period this year have doubled compared with last year, a year-on-year increase of 233%, and it has become the leader in new smart products.
"Keep this trend up and strive to be the first!" Meng Xiaobai said.
"This is our goal!" Pan Yu said with a smile, "However, compared with those big manufacturers, our disadvantages are still obvious, insufficient products, few series of products, no offline experience stores, after-sales service defects, these problems must be solved." ”
Meng Xiaobai nodded, from the current point of view, the two smart products of the Mercury series are very successful, which will lay the foundation for his future layout.
At the same time as the sale of smart speakers, the R&D laboratory of Siben Electronics has not been idle, and has begun to develop supporting smart homes, such as smart sweeping robots, smart lights, smart locks, smart refrigerators and so on.
......
The executives of the Meidi Group found that they still underestimated the rise of Mercury smart speakers.
"According to the data from our survey, the average number of Mercury smart speaker users is growing at a rate of 1.5 times more per week, and at the same time, more and more users are downloading their Mercury smart home software. Dong Chang's face was cautious.
"I also heard that in our offline smart home experience store, many store owners responded, and some customers asked when they entered the store, whether our smart products support connecting to Mercury smart speakers. If you don't support them, you won't see it!" said a senior executive.
Everyone's expressions were a little serious, they had previously rejected the invitation to join the Mercury Smart Family, at that time they felt that the other party was not worth mentioning, but in just one month, the influence of the other party has already penetrated into their user group!
"This smart speaker is not simple, we have to launch our own smart speaker!" said a senior executive.
The senior management in charge of technology showed a helpless smile, it is easy to say, but is the relevant artificial intelligence technology so simple to develop and develop? Among the peers, Haier, Haixin and other home appliance companies have also launched smart speakers, but unfortunately the sales are bleak and no one cares.
"We have to keep up with our own product development, but maybe we should change our attitude and reach out to them. Dong Chang said, and several high-level executives all nodded.
Now, none of them dare to look down on the late star of deep space technology.
Jingcheng, Rice Technology Co., Ltd., which is a company founded in 2010, focuses on the research and development of smart hardware and electronic products.
Relying on affordable rice smartphones, the rice company quickly took off and began to lay out the industrial chain of smart hardware, consumer goods and electronic products, and became a well-known brand in the country.
Guo Chuan, the co-founder and senior vice president of the company's smart home business unit, frowned as he looked at a comprehensive evaluation of the "Mercury smart speaker".
On the form,He clearly saw,All evaluations of this product are a little higher than their rice smart speaker,And in terms of sales,It has begun to surpass the rice smart speaker。
This is not the first time he has seen similar data,As a smart home,The head of rice TV-related business,After the launch of the Mercury smart screen, he paid attention to"Siben Electronics",Or the company of deep space technology。
At that time,The birth of Mercury wisdom screen surprised him,A near-bankrupt,An unknown electronics factory in the field of consumer electronics,Can launch such a powerful product!
In the following months,The sales of Mercury smart screen have been rising,Once threatened the No. 1 position in the sales of rice TV screens。
Fortunately, they still kept it in this first place,But what makes Guo Chuan feel aggrieved is,They didn't keep it because of user reputation,Purely because the price is much cheaper than Mercury smart screen!
In the field of screen sales at high-end prices,Mercury smart screen has ranked the highest sales in China。 Such an opponent,It is impossible for the rice company not to pay attention to it,So this time Mercury's smart speaker came out,Guo Chuan has been paying attention,He thought that the other party's smart speaker may perform well in the market,But I didn't expect,In just one month,The sales of Mercury smart speakers surpassed them,Won more market share。