Chapter 415: Cultural and Creative Talks

Chen Xiao originally didn't pay much attention to Wang Qiufa's statement.

Invite him to come over and sing, does it represent the Chinese entertainment industry?

Although this occasion is very important, and it is an honor for him to have this opportunity to talk about it, if you want to dig deeper, it seems to him that it is completely unnecessary.

It's just that because he's the first special case, it feels a little special.

Maybe by the next year, there will be other people singing on stage like him, then there will be nothing special, more is just a norm.

The next day, Chen Xiao attended the meeting at the branch venue as arranged.

There were a lot of spectators and reporters in the audience, and there were only six people on the stage, one of whom was the host, and each person had a seat, and the meeting was like chatting.

The moderator asked: "In today's world, the scale and level of development of cultural and creative industries have become an important indicator of the comprehensive competitiveness of a country or region. The cultural and creative industries of countries such as the United States and France have distinctive and outstanding characteristics and temperaments, while China is only an ancient civilization and a cultural power, but it is not a cultural and creative power. What should we do in this context, and what should the government do?"

Yes, China deserves to be one of the four ancient civilizations.

No matter who says a word about the historical background of their own country, they can pat their chest and say 'only my China'.

But what?

Due to a series of factors in modern times, the country's culture has become self-contained and far from catching up with the trend.

This point is certain, and it must be solved, but it can only be developed slowly, and there is no hurry.

Peng Jiujiang said domineeringly:

"The most important of these is the word 'creation', that is, 'creativity' and 'innovation'. Movies have gone from silent to sound, black and white to color, 2D to 3D and then to IMAX, all of which are the results of technological innovation.

And with the help of scientific and technological innovation at the same time, the most important thing is to be creative, no good ideas are really not good, we have a good market here, we need to be creative.

It is necessary to pay attention to content and produce high-quality multi-type content, which is the sustainable development of cultural and creative enterprises and cultural industries......"

Wang Qiufa also said: "Just like today's theme says, cultural and creative power, so there must be innovation, society is constantly developing, science and technology are also constantly developing, and we must also keep up with the trend of the times."

In the future, our national museum will also use new technologies such as AR and VR to disseminate information about cultural relics, and even future people do not need to come to the scene, and to achieve this level, the most important thing in this process is creativity. ”

Although the scene was carried out in the form of a dialogue, it was actually prepared by everyone in the morning.

Every time a topic is raised, everyone can say a lot of things.

Of course, this forum is not about discussing anything here, just to expound your own views here, but not as serious as a simple speech, and other people can also make some additions.

And the moderator is just a guide.

Chen Xiao said: "From an ancient civilization to a cultural and creative power, this theme is a bit big, and I feel that I can't bear it when I discuss this, but it gives me a direct feeling that if the ancient civilization can be turned into a cultural and creative power, it must be protected, inherited, and carried forward."

To put it simply, we all know that China has so much wonderful, memorable, even amazing history and so much great culture. We should give people 15 to 25 years old a deep understanding of why we are so good. ”

Several others looked odd.

Wang Qiufa couldn't help but ask, "Chen Xiao, how old are you this year?"

"26, what's wrong?"

Peng Jiujiang, such a serious person, was also happy: "Ha, that's why you set your age to 15 to 25 years old, is it because you are older than 25 years old?"

Chen Xiao was very innocent: "Hey, I'm serious." ”

"Okay, okay, you're serious, you go on. ”

Chen Xiao paused: "Eh, where did I just say it came from?"

It's all your fault for messing up my train of thought.

The host reminded in a timely manner: "Let people aged 15 to 25 deeply understand." ”

"Yes. ”

Chen Xiao continued: "It's like our history, in fact, what Director Wang mentioned just now, we must use many products and business models that are in line with this era, or even ahead of this era, to put these thousands of years and hundreds of years of things, so that today's children in addition to watching videos, in addition to live broadcasts, still have greater interest and are willing to learn and contact, this is what we should think about." ”

"It's like music. ”

Chen Xiao looked at Li Yanze and continued: "Mr. Li must be very experienced, in the past, everyone could only buy tapes when they heard their favorite songs, and then they heard it with tears in their eyes from the first second, but now in this era, everyone is unwilling to spend money to listen to music, which is actually very unfriendly to the entire industry." ”

Li Yanze nodded, of course he was deeply touched by this.

At that time, when Chen Xiao's album exceeded 10 million, he also gave an interview, saying that now the audience is finally willing to spend money to buy the album.

And this.

Whether it's because he wants to make money or engage in monopoly, in fact, it's what he Li Yanze has been doing, helping musicians make money.

The host said: "We have many people in many fields here, Chen Xiao, you are also a singer, so is music now the most crisis-oriented field?

Chen Xiao said: "I feel this way, but I actually don't have any crisis. The reality now is that all music output and profits have gone to the "head" of a small part, which is the most terrifying. ”

The host jokingly asked, "So now all the money in music is made by you?"

"I'm ashamed that it was earned by people like me. ”

Li Yanze also said: "Among all the commodities now, if you go to the cinema and spend 100 yuan to buy a ticket, you can only watch it once, but a song is three yuan and five yuan, and the price of a single song can be said to be the lowest commodity, but you can listen to it repeatedly."

But why music is the least paid commodity in China, I can definitely believe that you must have songs in your mobile phones, but not all of them have been paid. ”

The host said: "I only played twenty songs yesterday, and it seems that I don't have a penny. ”

Li Yanze was choked, and the audience couldn't help laughing.

Chen Xiao joked at the right time: "You have been blocked by Mr. Li." ”

The host explained, "Because you don't need to charge for downloading it in the first place. ”

"I understand, so we say that no matter what copyright protection is, I think there is another way, and it is the right way, which is to create a suitable business model, which is also innovation. ”