Chapter 179: Sold Out
Both new parents and not biological parents.
The contradiction is that Han Chudong's body is related to his own parents, but there is not too deep a relationship in thought.
He was also troubled by this.
It's just that the emotions of these elders are very sincere, and Han Chudong doesn't want to suddenly turn his face and deny people, so he honestly pretends to be a son and a grandson.
Occasionally I was shot by Han, or I was taught a lesson, and I turned the page with a smile, I never really took it to heart, but when I think about it, I think it's quite interesting.
It's definitely not as close as before, but he's always been busy with business lately, and his communication with his family is limited to daily life, so he hasn't been exposed.
Maybe after earning more money in the future, he will buy a good house and move out, but there is no such idea at present, his family is not a nasty character, and they are relatively happy to get along.
After chatting for a while, I learned that the gangsters in Chinatown are now very quiet, and some bigwigs have considered whitewashing and changing careers.
This is good news, it has been swept twice by the police station next door, and industries such as pornography, gambling, and drugs have begun to stop, at least not as arrogant as before.
Han Yigun and others were also transferred to cooperate with the SWAT team and went to the place where the Italians were stationed once.
The General Administration has attached great importance to his proposal for joint law enforcement, which is being put into practice and has achieved relatively good results.
Take a bath and sleep.
The next day, while Han Chudong was still dreaming, three rainbow beauty stores in New York were officially on sale.
Hundreds of thousands of dollars in advertising money were not spent, and it was known that it caused a sensation in the Hollywood area and had excellent skin care results, and there were admiring customers waiting at the entrance of every store before the opening.
The first batch of potential consumers appeared, and others followed the queue under the influence of the herd effect, especially the main store on Fifth Avenue, which took out a thousand boxes and digested them all in just 60 minutes, and the remaining two stores were quickly sold out.
Stores in downtown Houston and Atlanta opened and were also sold out within two hours.
When Han Chudong drove the Ferrari Dino 246 sports car to the company, stores in San Francisco and Seattle also opened, and San Francisco and Los Angeles interacted more.
It is still a new company, and the adoption of limited sales can help to enhance the brand's reputation, and the positioning is relatively high-end, and it takes a period of time to accumulate heritage, which can help in the long-term interests.
Let's look at Seattle.
Sales weren't as fast as San Francisco's, but within two and a half hours, 1,000 boxes of masks were sold.
A total of 10,000 boxes were put out today, with a gross profit of about 350,000 US dollars, which is still very early to pay back, but it is no longer like before, which has made Han Chudong extremely satisfied.
After spending so much time, money, and energy on this project, success is a matter of course, and if you spend so much advertising money, even if you sell plain water as a toner, you should be able to sell a certain amount of sales.
When his employees came to report the good news, Han Chudong asked Mr. Colin Farrell, who was in charge of marketing, and said, "We don't need a backup plan, do we?
"It's just Seattle, and I commissioned more than a dozen people to help line up at the beginning, and when I gathered a certain number of people, I asked them to evacuate one after another, and they may continue to be used tomorrow. ”
"Then do you think in the past two days, can you continue to let the remaining stores open, the situation is so good, I think it should be no problem. Han Chudong said.
Without affecting the main plan, as the boss, of course, he hopes to start selling as soon as possible and make money.
None of the directly managed stores that went on sale today were left behind, and all the products they took out were sold, slightly exceeding the expectations of Colin Farrell himself and his marketers.
So Mr. Farrell nodded at the moment and said, "You can arrange for someone to ship to other places, and I will accurately advertise in those cities." In the case of Rodeo Drive, shoppers are spreading the word to each other at breakneck speed and then coming to our stores to buy them, and if nothing else, there will be similar scenes in places like San Francisco and New York.
Next, I will pay attention to the sales situation, report to you at any time, adjust the number of goods, and strive to find a balance between the actual market demand and the volume, which can lure other consumers to buy without making them angry. ”
"Okay, we've had initial victories, but most of the stores that have been able to inspire customers to buy have succeeded, and I hope you can remember that and create a high-profile brand image without delaying making money, and between Patek Philippe and Omega, I prefer to be a company like Omega, so let's give an example. ”
Han Chudong took the coffee that Kiko Mochizuki helped make, took a sip and found that the temperature was just right, and smiled at her.
Patek Philippe's brand image is two or three grades higher than Omega's, but the profit figures are far inferior to Omega and Rolex, he wants to say that the rainbow beauty brand positioning needs to be more high-end, but it can't be so high that customers are discouraged, for a company, the real important thing is how much profit.
After putting down the coffee cup, he continued: "After all, the vast majority of consumers have limited acceptance, and the price of a box of facial masks is almost one-thirteenth of the average monthly income of the United States.
Let women pay so much money for their beauty, most women can accept it, and the market base is very large. In the case of the Rodeo Avenue store, the sales restrictions can be slightly relaxed, and the purchase limit is still limited to three boxes, but the daily volume can be appropriately increased to 1,800 boxes, or 2,000 boxes, and the number can be reduced after the store on the Avenue of Stars opens to divert customers. You've recently been responsible for assembling a small team to develop different delivery numbers for each point of sale. ”
Colin Farrell is a smart person, he understood what Han Chudong meant, and after thinking about it, he also thought it was better, and said with a smile: "I'll arrange it today, last time I told you that the school recruits outstanding students who are about to graduate, if you are ready to do that, remember to add some more people to my department, ten people are almost enough." ”
"Yes, I've discussed with headhunters, they will take care of it, and it's better to have a way in those universities than to find it myself. ”
The sales increase of almost 400,000 US dollars in one morning, this figure has surpassed Mango Toys and Baofeng Electric, and the profit margin is even more amazing.
Thinking that selling beauty products is really lucrative, Han Chudong is now looking forward to the next situation, knowing that among the stores in the initial planning, only forty percent have opened, and Chicago, Philadelphia, Boston and other places have not yet started to sell.
Wait for them to leave the office, pat themselves on the legs, and let Kiko Mochizuki sit over.
Such a shameful thing, of course, she refused, and she didn't say that she was misunderstood by her mother last night, Mochizuki Kiko told him: "It may take a few days to move out, I haven't discussed it with my mother yet, sorry ......"