After reading yesterday's revenue statement.

Compared with half a month ago, Rainbow Beauty's revenue has fallen sharply, and although it has launched new products and increased the number of stores, sales have plummeted by almost 30%.

The upward momentum has been clearly contained, and the harm of insufficient foundation has been highlighted with the emergence of competitors.

L'Oréal Paris, Shiseido, and even Procter & Gamble, which launched a low-priced $20 box, are all carving up and eating away at the soft mask market.

Even if it is still profitable, Han Chudong is still a little worried.

The number of stores has increased and the number of employees has increased, which means that the cost of doing business has also increased.

Volatility in the short term is not much of a problem in terms of Mason United's cash flow.

But if it goes on like this for a long time, the reputation of rainbow beauty, which has been managed with great difficulty, will collapse, from an emerging first-line brand to a second-tier brand.

Mr. Colin Farrell, who is in charge of the marketing department, and Mr. Jackie Gorrik, a new CEO who has just been poached from another company, were brought together to discuss how to deal with the crisis.

As for the previous department head, he was transferred to serve as an operating officer, mainly because of his lack of personal ability, and he was in a hurry to deal with things after the company grew, and it was beneficial to each other after the adjustment of his position.

Speaking of Jackie Greck, a top student at Harvard Business School, he served as the marketing director at Estee Lauder's headquarters and achieved outstanding results.

Speaking of which, he and Mr. Colin Farrell used to be colleagues and had dealings.

Han Chudong hopes that he can help him manage this company well......

Staying in the office, Han Chudong said at this moment:

"I admit that I underestimated the importance of the soft mask product to the company, and the customers who obviously thought that L'Oréal Paris had a more effective mask than ours, but this is not true, they are more famous and have a large consumer base.

It's time to change the advertising strategy, I hope to find a more well-known spokesperson, and will further increase the investment of publicity funds, except for the necessary funds to keep the company running, all profits are invested in advertising, now the important thing is not to make money, but to use all opportunities to open up the market!"

"Mason, you're right, but I'm not worried about the short-term impact, in my opinion, as long as you make sure to keep investing in advertising, your performance will soon recover. ”

Mr. Colin Farrell explained: "People need a certain amount of time to accept rainbow beauty, it's only been born for a few months, isn't it? L'Oréal is famous, Procter & Gamble has a huge sales channel, and now Shiseido's mask products are not selling as well as ours, which can already show that it is not a problem with the product, the key is that the accumulated strength is not enough, including brand influence, the number of stores, and the price problem, at the price of 20 US dollars, only L'Oréal Paris and Procter & Gamble compete." ”

"Yes, we only have a box of $39 and 99 cents, and we have a box of $29 and 99 cents, and I just wanted to say that we should continue to develop a low-end product that can be used to attract more consumers to our store and drive sales of other products. Mr. Jackie Glick said.

"But once the low-priced products are launched, the sales of mid-to-high-end products will also be affected, and I think it's best to ...... The mid-to-high-end products were changed to a box, and only four pieces were put inside, and the prices were set at $22 and $15. ”

When Han Chudong said this, he felt that it was very feasible, and added: "Unless we reduce the quantity like us, otherwise we have an advantage in the price of raw materials, and they will not be able to lower the purchase threshold." ”

“…… This solution also seems to be very good. Colin Farrell said.

"On top of that, maybe we should use YSL to go into the low-end market, and you bought it as a whole, right? I've seen the contracts signed with those three companies, and it only says that you can't license to other companies for two and a half years, but YSL is part of our company. ”

"Jackie, it's easy to cause a lawsuit, first start to prepare, look at the sales of the four-piece pack, and then decide whether to launch a low-end product priced under $20, I don't want to give up the main market to others, I was negligent and didn't think about this aspect before. ”

Han Chudong realized that he had no competitors and could slowly attract other consumers from the top down, but now he is facing a strong competitor, and continuing to keep his ex-boyfriend series of masks on the shelves will only push the huge customer base into the arms of the other three competing companies.

However, a total of more than 210 million US dollars in franchise fees have been put into pockets, and you can also make money by selling mask paper, and the advantage still exists.

Next, we discussed further increasing the number of stores, trying to spend some time to accumulate word of mouth and more regular customers.

It is inevitable that there will be problems in running a business, the important thing is to find and solve troubles, and it seems that the key to the decline in sales has been found.

Mr. Jackie Glick sent someone to contact the manufacturer of the outer box on the same day, preparing to customize the four-piece pack as soon as possible, while Mr. Colin Farrell went to Hollywood to try to talk to several actresses who have been popular recently.

As for Han Chudong, he stayed in the company to make phone calls, negotiated with Bank of America, and tried to borrow about $100 million more for the development of the company.

The performance declined, but the debt ratio was still far below the total assets, and the loan was answered in the affirmative, only waiting for the contract to be submitted to the head office for review after the contract was drawn up, and then signed and the money was taken.

In addition to these things, Han Chudong also has a film and television company called DreamWorks Studios under his name.

Take time out to meet with a few screenwriters, dictate the general main plot, and ask them to help write the script according to their own ideas.

One is like "The Queen Wears Prada", and the other is completely the outline of "Resident Evil", which is called borrowing, anyway, it scared the professional screenwriters, and the latter is generally considered to be very interesting.

It's past four o'clock in the afternoon.

I also met with Mr. Maurizio Gucci, who had come from Europe for a vacation, to discuss the details of the store expansion.

In Los Angeles in July, the temperature is so high that people don't want to go out.

After chatting about business, Han Chudong chatted with Mr. Gucci, accompanied by an interpreter, and asked him: "Americans are all going to Italy to travel to the beach for vacation, there is really nowhere to go to Los Angeles this season, how about I help you find a tour guide?"

Maurizio Gucci knows English, and the task of the translator is to help translate words he doesn't understand.

Hearing this, Mr. Gucci smiled, shook his head and said, "I have already made arrangements, you don't have to worry about me at all, you brought a female companion over, and you are resting in the hotel to adjust the jet lag ......"