With the applause in the banquet hall of the Great Hall of the People, Han Hao opened the red cloth draped on the body of the Q1 model, and under the witness of the notary public, he announced the final result of the public call for car names. Pen "Fun" Pavilion www.biquge.info

“QQ”

From nearly 300,000 letters across the country, a total of 83 letters chose this catchy name, and the original bonus of 100,000 yuan was apportioned, and finally each person received a guaranteed bonus of 10,000 yuan. The bonus income of 10,000 yuan is already a year's salary income for ordinary people, and I believe that these 83 lucky people will smile from ear to ear today.

Witnessed by media reporters, Han Hao personally pasted the QQ nameplate on the back of the Q1 small body, and since then Huaxia Automobile has one more family member.

The announced pre-sale price is 5-70,000 yuan, and according to QQ's configuration and product strength, consumers have accepted this price standard.

"The official price of QQ is 48,800-66,800!"

Han Hao announced an offer that amazed the audience, including reporters, to know that QQ is enough to compare the competitiveness of Xiali hatchback car, and the price of Xiali with imported 8A EFI engine is 89,800. The QQ is equipped with a 1.2L power system that has been stably used on the second generation of Huaxia Light for more than half a year, which has been preliminarily tested by the market. What's even more embarrassing is the fact that Xiali with 8A engines imported in limited quantities, just entered 1999 and fell into a state of shortage for unknown reasons. The main model of the 1.0L Xiali did not pass the emission standards of the capital, and the 1.3L Xiali was not available, and for a while, Xiali was equivalent to giving up the entire Tianjing market.

The reason for the shortage of 1.3L engines is rumored to be that Huaxia asked Toyota to reduce the price, otherwise the high engine price would not be able to compete in the market. Of course, this request was rejected by Toyota, because they implemented a globally uniform pricing standard and needed to guarantee their own company's profits.

As for Alto, even the price of the model without air conditioning is more than 50,000 yuan, and its engine is not up to standard, and now it is urgently working with Suzuki to make improvements, and it is expected that a new model that meets the new emission standards will be launched in the second half of the year.

As the largest city in the domestic economy, after Tianjing, Hujiang City has also announced its own car emission standards, which are basically a copy of Tianjing's requirements, prohibiting unqualified cars from the road after July 1.

What does this mean?

We only need to draw conclusions from a few simple data.

Taking Tianjing, which was the first to implement the new emission standard, for example, Xiali sedan's sales in Tianjing accounted for more than 30 percent of its annual sales, and the annual sales of Songhuajiang Micro Noodles in 1998 were 49,000 units, of which 60 percent were absorbed by the Tianjing market.

Judging from the response of the major micro-surface and micro-car manufacturers, they will launch a new alternative model in the second half of 1999, and they will give up to first-tier cities such as Tianjing throughout the first half of the year.

In addition to Hujiang, other major cities in China will also follow suit, intending to introduce new emission limits. Under such market expectations, Huaxia Automobile perfectly avoided the red line of sales restrictions in big cities with its advanced EFI engine, and became the only company to monopolize the micro-car market in the first half of 1999.

The original blank market, at this time, QQ suddenly detonated the excitement of the market, and chose to launch in the Great Hall of the People in the capital, which really has the right time, place and people.

When Han Haoyi announced the official price, there were already people who raised their hands to ask to order a new QQ car, because there were no competitors on the market at this time.

Next, Han Hao gave the opportunity to Wei Changhui, this QQ model is basically under his leadership, step by step, and he will talk about the research and development process of the QQ model, as well as the technical selling points.

Wei Changhui was standing in front of the camera for the first time in front of so many people, he took a deep breath, walked to the front desk, and used the projector to introduce QQ's technical characteristics in the domestic market.

Xu Kaikai, who had just returned from France, participated in the development of the Beverly sedan abroad. The hatchback of the Beverly encountered serious dissatisfaction in China, and the arrogant French did not understand why the hatchback Chinese who swept the world in Europe just did not like it, so they had to add ass to the Beverly under the strong request of the Chinese side and launched the Beverly 988 sedan version.

Although it is said that it is a joint research and development between China and France, in fact, the technical work is led by the French side, and the Chinese side is at most following behind to confirm one or two. The launch of the Beverly 988 has saved face for China to a certain extent, because the market has shown that the car has been well received by consumers.

As a Chinese technician involved in the development of Beverly 988, Xu Kaikai was once very proud, especially in Europe, although the French side intended to blockade it, but at least he still learned a lot of new knowledge that could not be mastered in China. For example, the use of new computer design software to simulate the actual driving situation of a car model is the field he first came into contact with.

Wei Changhui went to Huaxia Automobile, as if the world had evaporated, Xu Kaikai once thought that he had left the automotive field, but he didn't expect to see his demeanor on CCTV news.

QQ？

A new minibus launched by Huaxia Automobile, Xu Kaikai could see at a glance that this was actually a sedan, but a hatchback. This QQ car is really impressive, and after just one glance, it stayed in my mind for a long time.

This former colleague, who has been following behind him only with his own head in the future, is now presiding over the development of a new model in high spirits.

I just added a butt to mend it, but the other party directly made a new model out, and it seems that he is still the person in charge of the project, Xu Kai's previous pride and complacency were torn apart by reality for a while.

Could it be that a key choice in life is different, and the gap is immediately opened up by peers?

Xu Kai was not reconciled, he was determined to use his actions to fight back, proving that he could shine in Shenlong Automobile.

Han Hao didn't expect that the first market detonated by QQ was the capital Tianjing City, followed by Hujiang City. This kind of miniature car has become the first choice for many people to buy a car in big cities, and there are no competitors in the field of 60,000 yuan for cheap and comfortable.

Of course, the big city void left by the temporary retreat of micro-faces and micro-cars, especially the taxi market, has begun to be encroached upon by Santana, Jetta and Beverly. Strong power, good emissions, and large space make them the new kings of the taxi market.

In the face of the menacing QQ, Xiali Motors couldn't sit still, they took the lead in raising the price butcher knife, announcing that all models would be reduced by 6,000 to 10,000 yuan, in order to maintain the precarious market share. Faced with this scene, Alto immediately followed up and announced a price reduction of 5,000 yuan, otherwise the inventory would not be sold.

On the contrary, the lark is still high, only selling less than 100 cars a month, and the price is as stable as Mount Tai. Because now every time a car is sold, the lark company will lose tens of thousands of yuan, and if the price is reduced, it will directly lose blood and die. The Chinese side asked Subaru to launch a new model, while Subaru said that the current model should be done first and then further consideration. Under the premise that the market has been losing money, it is only a matter of time before the Chinese and foreign sides of the Skylark Company break up.

Less than half a month after QQ was listed, market orders have exceeded 10,000 units, and follow-up orders are still pouring in.

Due to the transformation and upgrading of production capacity, the 30,000 production lines for the second generation of Huaxia Light have been working non-stop in three shifts, with an output of 3,000 units per month, which is far from meeting the market demand.

The 15,000 production line prepared for QQ has now reached a production capacity of 22,000 after technical transformation, and will be further expanded to 30,000 units in the future. The monthly output of 2,000 units is a drop in the bucket compared with the backlog of nearly 15,000 units in the market.

The only good news is that the newly purchased 60,000 production lines will be commissioned in two months, and if it is launched on time, it can greatly alleviate the market pressure of Huaxia Automobile.

Seeing the gold all over the ground but unable to pick it up, Huaxia Automobile could only watch the blank dividends in the market disappear day by day due to limited production capacity.

Alas, it is still not bold enough, if it was expected that QQ's sales would double and prepare production capacity, it would not have caused the dilemma of being unable to make money and deliver goods now.

In the past 1998, Huaxia Industry delivered satisfactory results, in the face of international and domestic difficulties, the automobile and motorcycle business in accordance with the established policy in an orderly manner, but also successfully landed on the A-shares. Compared with 5 yuan/share when it was listed, the stock price is now stable to 9.41 yuan/share, and Han Hao's net worth has invisibly risen a lot.

Last year, China's economy was under tremendous pressure, and the sales of the motorcycle market were also greatly affected, under the premise of a historic breakthrough of 10 million units in 1997, the annual sales in 1998 fell by 9.8% year-on-year, hovering at the early 8.85 million.

With the new 4-stroke EFI engine and the new entry into the field of curved beam vehicles, Huaxia Motorcycle sold a total of 1.69 million motorcycles against the market, ranking first in the country in one fell swoop. Compared with last year's 1.24 million units, it has increased by 36%, and it is in a dominant position in the market.

On the other hand, last year's king light riding motorcycle, sales began to decline sharply, even if the new continent motorcycle data that joined the merger and acquisition, the sales volume barely remained at 1.02 million. Although it ranks second, the internal management of the group is chaotic, and the light rider has lost its original sharpness.

As for the third child, it is still controlled by Jialing motorcycles, but the sales volume has dropped to 580,000 units, a decrease of 270,000 units compared with the previous year, and the scenery of Jialing is no longer there.

Sales of construction motorcycles also fell to 370,000 units, and it is expected to lose money again, and the stock price has also plummeted.

With the fierce competition in the market, the three giants of traditional state-owned enterprises began to be powerless, such as Huaxia, Dachangjiang, Wuyang, Zongshen, Lifan, etc., to seize market share, China's motorcycle market ushered in the rhythm of change. If SOEs don't give it a go, they will face marginalization.

Huaxia Motorcycle's joint venture motorcycle factory in Vietnam, with the Panda brand as the main brand, with high cost performance in Vietnam like no one's land, the Japanese motorcycle market is solid to grab a large chunk. In that year, the sales volume exceeded 150,000 units, and suddenly jumped to the second place in the market. When the price of Japanese brands such as Honda 125CC is as high as 18,000 yuan, the Panda brand is only 9,800 yuan, and it is inevitable that Vietnamese consumers will not rush to buy it.

Thanks to the high profits of Japanese motorcycles, the high price of motorcycles in Vietnam has made a net profit for Panda motorcycles. The joint venture plant in Vietnam made a profit of more than 200 million yuan in the same year. After deducting the Vietnamese share and the profits passed on to the Chinese side through parts, Huaxia Motorcycle recovered nearly 140 million net profits from the Vietnamese market, showing the strong potential of the Vietnamese market. 60% of the money will be left to continue to expand production in Vietnam, and the remaining 40% will be sent back home.

In the domestic market, 1.69 million Huaxia motorcycles were sold, and the sales exceeded the bottleneck mark of 10 billion yuan, and the profit reached 630 million yuan, an increase of about 100 million over last year. In the fierce market competition, Huaxia Motorcycle has maintained its competitiveness and has become the most stable cash cow of Huaxia Industrial Group.

The second generation of Huaxia Light, which was launched in June last year, sold a total of 16,700 units in half a year, fully meeting Han Hao's expectations. If it weren't for the flooding, the sales figures would have looked even better. The second generation of Huaxia Light contributed 910 million sales, with a profit of 44 million yuan, and a net profit of 2,600 yuan per car, which is a very good level in the industry.

After comprehensive results, the total industrial output value of Huaxia Industrial Group exceeded 11.5 billion yuan last year, ranking fifth in the national automobile and motorcycle enterprise rankings.

Second only to SAIC Volkswagen's 31.7 billion, FAW-Volkswagen's 20.3 billion, Dongfeng Motor's 14.3 billion and Xiali Automobile's 13.6 billion, it has become the top 5 large industrial groups in the country.

According to the current trend of QQ hot sales, if you make a summary in the coming year, Huaxia Industrial Group is very likely to go further.

After handing in a good annual answer sheet, for an important project, Han Hao stayed in the capital to start his running journey.