Chapter 298: Cash Cow
Ye Dongqing has a clear understanding of the environment he is in, and the scale in his heart has been weighing the pros and cons.
In his opinion, the development potential of Skype in the short term is not large, especially after Mexico Telecom took the lead in blocking, it is better to cash out part of it and invest in other places, which is the first company to be picked by him, and the early investment has received a lot of returns.
It's just a tricky little thing.
Looking at Silicon Valley, since the sudden intervention of Fidelity Investment Group, the confrontation between Ye Dongqing and the board of directors has been broken, Mr. Tim Cook has successfully taken over the interim CEO position of Apple, and the real titular CEO Steve Jobs has recently entered Stanford University Medical Center, and the operation is in preparation, and it seems that it has not yet begun.
I was going to take the time to visit him in California in person, but I couldn't take time off for the time being, and there were some things that Ye Dongqing needed to deal with in New York.
The secret development plan originally discussed with Jobs is now being implemented under the leadership of Mr. Cook, and the already not abundant funds continue to be invested, so that the financial report for the first quarter of this year is a bit embarrassing, because of the acquisition and merger of five companies, all of which belong to the upstream enterprises of the industrial chain of mobile intelligent products, including battery technology, microprocessor technology, touch LCD panel technology, etc., which cost a lot of money.
In fact, Apple's performance this year is very good, PC products in the App-Store support, enrich the user's operating experience and fun to use, the online program store added hundreds of games, hundreds of office programs, and countless third-party developed programs, so that sales rarely increased, compared with the same period last year increased by as high as 43.8%, the revenue situation is very good.
Another flagship product, iPod, has the support of iTunes, the ability to download and delete songs in the Windows operating system, plus the increase in battery life, sales are quite good, shipments in the first quarter of this year, have exceeded the total sales in the second half of last year, major cities in the United States are building Apple's direct flagship stores, which are both stores and fixed advertising spaces, mainly concentrated in major business districts, and there are already two on Fifth Avenue.
It's true to make money, but the investment is also large, and it only says that it is developing an epoch-making product to try to stabilize other investors and avoid the stock price being affected.
Now Ye Dongqing has mastered more than two-fifths of the company's shares, and it is impossible to increase it significantly, he is trying to get Apple to issue new shares, but Cook can't make up his mind for the time being, as Apple's stock price continues to rise, it means that even if you decide to issue new shares, the price you need to pay will be greater.
On the whole, it is enough, and it also has the right to make decisions, now it depends on whether Apple can develop a successful mobile terminal smartphone like in the previous life, at least there is no problem with the current research and development direction, Ye Dongqing will occasionally spare energy to stare at it in person......
At the same time, he also had to open up a new battlefield, and the main reason why he felt that he should stay in New York was that he hoped to invest the idle funds on the company's books through Freshwater Investment Group and exchange them for shares.
The acquisition of land is temporarily deadlocked, and there is an impulse to build that building, but it has not yet reached the point where it will be implemented this year, and it is temporarily deadlocked, depending on whether the real estate company is willing to bring down the price, involving a huge amount of hundreds of millions of dollars, Ye Dongqing is quite patient with this, and in the next two weeks, he has been in constant contact with representatives of different institutions and the CEO of the company.
Take Green Mountain Coffee as an example, this company has little to do with Blue Mountain Coffee, has agreed to accept Ye Dongqing's strategic investment of 230 million US dollars, let him hold 64% of the shares, the negotiation process is quite smooth, the other party lacks funds for expansion, Ye Dongqing is optimistic about its development model, so the two sides hit it off, the investment memorandum has been signed, just wait for some formalities to be processed, and then directly delisted from the NASDAQ.
Founded in the United States and headquartered in Vermont, Green Mountain Coffee Company was founded in 1981 and went public in 1993, but until recently it has not fared well on the stock market because it has followed the wrong development model.
Having seen the future, Ye Dongqing knows very well how to sell coffee and tea, if Starbucks is suitable for shopping or buying a cup at work, then Green Mountain coffee is more suitable for home use, and it is more suitable for being placed in the company or sold by retailers.
The model is like the razor and blade of the Geely razor, the former is low in price and does not make much money, and the real money is the blade and foam, and he is ready to develop a new coffee machine through Green Mountain Coffee, and then make money through the cheap "K cup".
The so-called "K cup" refers to a patented design that ensures the maximum aroma of coffee, which looks like a paper cup, and has a smaller paper cup-shaped permeation device inside, which can only penetrate the liquid, and contains coffee or tea, which is sealed with an aluminum foil lid to ensure that the aroma of the coffee does not emit out.
Put the K cup into a special coffee machine, press a button, the pressurized water filling pipe will penetrate the aluminum foil lid into the filter cup, pour hot water, and a cup of hot coffee or hot tea is ready, compared to Starbucks or Costa and other fast-moving beverage stores for three or four dollars, four or five dollars a cup of coffee, this thing can be done for only a few tens of cents, which can be described as a model of success through small profits and quick turnover.
He has recently become obsessed with business projects that can change people's lifestyles through himself, and these projects that are deeply rooted in people's lives often mean more secure, long-term and good cash flow.
If it weren't for the fact that there was no suitable person at hand, Ye Dongqing would even be ready to develop several e-cigarettes, including the heated iQOS, the smokers are already smokers, these e-cigarettes are certainly harmful, but the ones he is going to develop are definitely slightly better than the traditional burning tobacco, which is barely a good thing, and he can make money, which can be described as killing two birds with one stone.
It's certainly not in his interest to only get in and not out, and now he has to pay a lot of interest every day when he opens his eyes, so he is trying to raise some cash cows to improve his financial situation and achieve a diversified business development model.
Judging from the value-added rate of those Internet companies, it won't be long before the bonds and currencies bought by Tamsui Investment Group can be unfrozen, and if the assets far exceed the liabilities, the Securities and Exchange Commission will have no excuse to continue to force Tamsui Investment Group to buy these low-risk assets, and then there will be a lot of more cash, Ye Dongqing is really not short of money recently......