"Xiaowen, let's go, let's go to the movies. ”

"What kind of movie?"

"'Crazy Stone'. ”

"Haven't you seen it?"

"Don't you know, it's only nine dollars to watch a movie now, and haven't you seen this movie yet? The three of us combined are less than thirty yuan, which is about the same price as we used to watch it alone. ”

"Ah, nine pieces of nine, aren't you kidding, can movie tickets be reduced in price?"

"It's not that the price of movie tickets has been reduced, it's that the ticketing software has subsidies for this movie, and I just grabbed three subsidized tickets, and we just happened to go together. ”

"Really, are there subsidies for other movies?"

"Nothing else, only Crazy Stone has it now. ”

"Alright, let's go. ”

This kind of situation happened all over the country at the same time, and the audience had never seen such a cheap movie ticket, and they fell into a rush to buy it, for fear that the low-cost movie tickets would be snatched up by others at the next moment.

Those who have seen this movie and those who have not seen this movie have flocked to the cinema.

On the ticketing software, you can see that those seats are empty one second, but the next second they are occupied.

Those who were slow to start were annoyed.

But soon, even those marginal seats were sold out, and movie tickets were sold out in less than two hours.

In the movie hall, waves of people poured in.

"Did you find out what the reason was?"

The owners of those theaters were confused, when did their business get so good, and then they all came to see "Crazy Stone".

Could it be that where did this crew go to publicize again?

But it's also very good.

Soon a manager of the theater ran over: "Boss, I found out, this time it is because all major ticketing software has made ticket replenishment activities for this movie, so many people come to watch the movie." ”

"What is this, don't worry, take a drink of water first, and speak slowly. ”

took the mineral water handed over by the boss, and drank two sips, and then explained the matter of ticket compensation clearly.

Seeing that the boss slowly fell into deep thought, he asked, "Boss, these third-party software have done this kind of thing without consulting us at all, should we remind them." ”

"Reminder?"

The boss snorted coldly: "Remind what? Let them stop making up tickets like this? What right do we have, besides, is there any harm to us now?"

"It seems that there is no ...... for the time being"

"yes, it's not bad for us, and it's not a small benefit, don't you see that our box office results are rising? And the additional consumption has also increased a lot. ”

"That ......"

"Since these third-party software are willing to post money, let them post it themselves, anyway, we should make a lot of money, don't care about them, and even give them a dozen ads to a certain extent. ”

"Okay, I see. ”

......

"Mr. Chen, crazy, today's box office has reached 40 million, and it continues to grow. ”

Fan Daorong on the other end of the phone was excited.

Oh my God, I can't believe it.

He now admires Chen Xiao's five-body throw.

You must know that "Stone" is now on the verge of going offline, who knows that with a decision by his boss, not only will the movie have a second spring, but even directly surpass the previous one.

Of course, this box office is calculated at full price.

If it is really calculated according to 9.9 yuan and 19.9 yuan, it will shrink by more than half.

Although the box office has moisture, the money they deserve will not be less.

Cinemas and cinemas will not deserve less money.

And the audience was also happy, because their movie tickets were so cheap, it was like picking them up for nothing.

The only thing that loses money is third-party software.

But these software vendors are also happy, because their traffic has also ushered in an explosion, and people don't go to the cinema to buy movie tickets, but all buy them on their software.

In this way, there is no one who is unhappy, and everyone is simply happy.

That is, Fan Daorong signed a short-term exclusive agreement with these third-party software, and he could only make up the ticket for "Stone" during the release of "Stone", otherwise, these software vendors would have already started other movies.

Isn't it just more than money, as long as you can beat other software, no matter how big the initial investment is, it is worth it.

Whoever can't stand it first will have to withdraw from the market directly.

When Chen Xiao asked Fan Daorong to sign this agreement, one idea was to temporarily monopolize the ticket supplement during this time, and another idea was to make the market softer.

He also doesn't want to let the market enter the fight without easing at all because of himself.

If there is a time buffer of about 20 days, these third-party software are prepared, although it will still be miserable, but at least there will be some countermeasures to deal with it.

Those small third-party software can either be withdrawn from the market early or merged to win a new lease of life.

That's all Chen Xiao can do.

And Fan Daorong also showed his sincerity, that is, "Stone" will also add ticket compensation, and the box office share will be used as a settlement when it expires.

In other words, after the movie is taken off the shelves, "Stone" will be reimbursed to a certain extent according to the total amount of ticket compensation of major software.

And the major software has also agreed to this request.

In the absence of precedent, it would be good to be able to reduce the risk a little.

The ticket compensation battle has officially begun!

And the ticket subsidy war, once it is set off, cannot be stopped, and he, the initiator, cannot control it.

"That's a lot of money!"

It's late at night, but there are a lot of people who have insomnia tonight.

Peng Jiujiang, as the direct person in charge of the Apocalypse Cinema Line, can be regarded as a person who has seen strong winds and waves, but what happened today made him feel a lot of emotion.

At night, the city seems calm, but in fact there is an undercurrent.

His keen sense of smell seemed to have smelled the smoke of gunpowder.

And Dawn Pictures, this time really entered his field of vision.

From the first viral marketing to this time, the first time was still surprised, and the second time turned into a fright.

He didn't know what it would be when he waited for the third time.

They also have their own ticketing software, although it is not a major project, but it can be regarded as an additional industry of the cinema chain.

Although I don't want to admit it, I was really pulled into the water, and I was completely passive.

Do you want to follow?

That's something he needs to think about right now.

If you want to follow, you need to come up with a billion dollars to move to software projects, which is contrary to the company's plan.

But if you don't follow, you may be eliminated from the market.

Another way of thinking, that is, how much the ticket-buying software helps me, and the pay and gain are not comparable.

After hesitating for a long time, he made a phone call.

"Apocalypse Taopiao was merged into the head office, pay attention to the market, be ready to withdraw at any time, and, be conservative recently, don't spend money on any more publicity. ”

Before today, all third-party software relied on publicity to attract customers, and all kinds of software stood side by side.

But from today onwards, it will be different, whoever has more money will attract customers.

In less than a year, people will only remember the first few software, and no matter how much publicity is made after that, it will be slowly forgotten.

Peng Jiujiang never thought of relying on Taopiao software to dominate the market.

So instead of waiting to be eliminated by the market, it is better to take the initiative to withdraw at the right time.