In the era when Lin Haven made the Divine Comedy, he summarized the effect of Weibo marketing at multiple levels, and used it to evaluate the value of singers and songs.

The lowest level is the embarrassing camp - forcibly manufactured, which includes buying hot searches and inviting water army. Generally speaking, at the beginning of a lot of marketing, it looks like this, and if it looks a little better, it will wait until the water army is launched to buy hot searches.

After the embarrassing camp, it is divided into different responses according to the effect.

For example, the response is dismal, and some of the ones that have been searched hundreds of times and still can't become popular, or they will die down and fight again next time, this is a pure embarrassing camp, which belongs to the low-end of the biological chain and has no value.

Or if you are unwilling, you start to buy marketing and release the press release - so-and-so starred in xxx, and the audience responded enthusiastically \ well received \ quite high-profile \ new stars rose \ salted fish turned over......

This belongs to the second level of marketing: self-talk.

If you talk too much, ghosts can get pregnant, say it one or two hundred times, people can at least be familiar with each other, so there will still be a lot of people who buy this - after all, there are not so many people who have an audience, and some people recognize it themselves, fate is not enough money to make up, stuff my big face under your nose, let you watch a hundred times, you can always remember, right?

And the third level of marketing: the ripple type of water splash.

After buying a hot search, buying a water army, buying a marketing account, and buying a press release, it doesn't matter what step it takes, it starts to react somewhat, for example, it does attract a few fans, a few marketing accounts, and a few media - the marketing account is not advertised on Weibo, they also have to turn to some fashionable topics to attract fans or something, which is similar to the prime time of the previous TV station, and there is always a little TV series when broadcasting commercials.

Even if this has an effect, it is not a waste of money.

So what is the highest level of marketing?

Tap water type!

This tap water doesn't mean that your play will become popular when it comes out, or that Yu Yangxi is like this, before the play comes out, it will become popular - whether it is a white fire or a black fire, it is always a surge of Weibo fans, and there are topics and news everywhere. This is not called tap water, this is called word-of-mouth effect, topic effect, the traces of marketing are very shallow, not artificially operated, which is unavoidable.

So what about tap water, it is about marketing that is very in place, touching the pain points of netizens, starting from the marketing account, and by extension, it is in the tap water - the free water army of their own water army.

This time, the marketing accounts that started in the Clean Alliance, and finally affected the entire Weibo public opinion circle, which is a typical tap water marketing case. Female netizens buying fake and shoddy products is nothing, how normal this is, Chinese people don't encounter fake and shoddy products day by day, so it's doubtful. The important thing is that her year-long road to defend her rights, the helplessness here, the hardships here, and the pain points of many people.

It's not that many people feel the same way and have the same experience, but the big guy is afraid -- what if it's her today, and tomorrow it's his turn? Who doesn't buy things online these days? Who can say that he can pick out the real thing every time among the vast sea of fakes? That person who buys counterfeit and shoddy goods, meets a black-hearted businessman, and doesn't want to swallow his anger, I'm afraid it's no different from this female netizen.

This resonance led to the emergence of large quantities of tap water.

......

Angel and Shen Shi's several big heads, now filled with a large number of attack comments, I can't see a few normal, if deleted, the comments are basically less than one-tenth of the previous ones, and they can't be deleted - off the comments? What is the difference between a marketing account off a comment and suicide?

Other marketing trumpets that have nothing to do with them either poke and poke at them to clear their name, or they just shrink back and stop interacting with them or mentioning them.

These hundreds of numbers are almost out of the road.

When Angel's Bai was anxious, the bad news continued to come.

The members of the Clean V Alliance recalled that Little Vest, Long Long taught you to learn makeup, etc., as well as Lin Haiwen, Weibo, Beijing Network Office, etc., held the official establishment and oath ceremony of the "Clean V Alliance" in Beijing.

Mr. Bai looked at Lin Haven in the middle with a smile, and the people on both sides were black masks and big hats - like bastards, they should be members of the so-called cleaning alliance.

Haven Lin?

Why is there Lin Haven?

Because Lin Haven scolded them, he invited Lin Haven to go?

What is this operation?

But when he saw the new news, he understood.

Lin Haiwen became the head of the Weibo Big V, announced that he would join the Clean Big V Alliance, and took an oath for the members of the alliance. ”

Lin Haven has become a big V, and his 20 million fans are proud. ”

"New identity? Lin Haven thinks he is a big V on Weibo!"

What the hell did Lin Haven join this cleaning alliance himself? At the beginning, Mr. Bai thought that Lin Haven was super active with fans, and an account with 20 million followers, if it was in his hands, it would be worth hundreds of millions of dollars--as a result, he really became a member of the cleaning alliance.

Scold.

After Mr. Bai was shocked, he hurriedly called his relationship on Weibo.

"You look at Weibo's share price on the NASDAQ. The man asked him.

"Huh?"

"Alas, you said that you can't mess with anyone, he is directly talking to our CEO about cooperation, and we agreed without saying a word. You see, the news reported abroad is no less than our interim financial report, and it is very positive, and the stock price has risen by 1 point, three or four billion US dollars. What do you say you can do? Don't talk about me, no one can stop me. That person is also an executive on Weibo, but he can't control the cooperation decided by the CEO and the board of directors: "And let me tell you, this clean alliance will become an important project for us, and I am afraid that you will participate in official Internet celebrity conferences, big V forums and other activities in the future, which will be inclined to this alliance - there are requirements above." Don't you see that at the inauguration ceremony, the Beijing Internet Office was present? ”

“...... How can I turn back?"

"Looking for Lin Hai-" The man also suddenly remembered Lin Haiwen's sending: "Then you have to try it too, you can't hold it like this, you can still hold it now, and if the situation changes in the future, who knows what it will look like?" After all, the management of the network is becoming more and more strict, how smart Lin Haven is, he directly pulls the people above to do it together. ”

"I, I really didn't expect it. Mr. Bai was a little confused: "What's the matter, why is it like this." ”

In the past few years, they have not brought the rhythm once or twice, but this time, even if the rhythm was not successful, how could they suffer such a major blow? Weibo's relationship is not good, and those opponents who they are willing to reconcile but cannot ask for no longer exist.

......

"If you don't pick up, you don't have to entangle with them. Lin Haven waved his hand, Angel, Shen Shi, and even some marketing accounts single-handedly, such as Yu Jiugong, came to the door by themselves.

It's not there, it's not necessary, it's not enough to waste time.

"There is a vice chairman of the TV Literature and Art Working Committee inside, and he wants to invite you to dinner, probably because he wants to talk about this matter. "Mugu picked out a person, and it was a big brand.

"What is this committee?"

"An expert organization under the jurisdiction of the Propaganda Department, sometimes invited by various departments to talk about policies or something, is a research institution, and the vice chairman is himself a professor at the Communication University. ”

"Oh. ”

"Huh?

"Nope. Lin Haven shook his head: "I'm going to lead the team to collect the wind, Xiao Siyuan invited me to sit down before, I'm afraid it's the 90th anniversary of the founding of the army, I still have to deal with it, I don't have time." Weibo is the same thing, it's almost the same, they are also under a lot of pressure, and now they are getting stricter and stricter, too entertaining, hype, breaking news, these things, and the above are also watching. We don't need to make more efforts, as long as we cooperate in the follow-up, the drama can say that those things will be eliminated naturally.

In the back part, you can personally watch it, receive advertisements, and even who wants to open a store or something, you must abide by the rules, don't be too greedy, you can't choke them if you eat a fat man. ”

Wood Valley should be down.

Lin Haven dived into the abyss again, returned to the Black Dragon Pond and continued to paint his "Outside the Window of the Studio and the Black Dragon Pool", this painting is becoming more and more formed, Lin Haven has a surging feeling, it is not the most common kind of character painting in classicism, whether it is portraits, myths or various characters, there is no in this painting. It is purely a kind of scenery painting that expands and deepens layer by layer—it is similar to the Impressionist "Sunrise" in terms of subject matter, but the technique is completely different. Lin Haven's years of accumulation have generally exploded, which is quite amazing.

Chang Shuolai also came to see it once recently, and he was also amazed by the half-formed painting, the indoor world, the world outside the window, the world outside the window, the buildings nearby, and the mountains and forests in the distance. It is an extreme, how big of a world can it represent in a classicist painting?

Is it comparable to the heart of those abstract painters?

Is it possible to rewrite the trend of painting since the 20th century, from a limited vision to an infinite heart?

Is it possible to compare the natural beauty of divinity with the weight of human nature?

Whatever the answer, Chang Shuo believes that this painting will be a true groundbreaking work of Lin Haiwenyuan's classicism – and once it is born, it will move the world.

Later, Lin Haven also heard sporadically that Liu Damei's greasy account was blocked, because the violation was more serious, and there may be imprisonment. Those accounts began to fight among themselves, and openly whitewashed themselves on Weibo to smear others...... Then, Angel broke up, and several accounts claimed that they had changed people and were no longer the same people.

Then, they came to apply to join the Clean V Alliance, which already has nearly 200 members, and the alliance has no substantive structure, only a multi-party evaluation committee, which is responsible for processing new applications, reviewing old ones, issuing badges, and taking back badges.

didn't let Lin Haven speak, and the alliance properly rejected it - so good that he couldn't die, the alliance official V also accidentally released a "This Month's Application Rejected List", which became a laughing stock for a while, and the value of these numbers is getting worse day by day. [.]