Chapter 346: Adapting measures to local conditions
John was not surprised or surprised to hear John Smith's words, before John Smith arrived, Dinny had already put the General Motors report and John Smith's attendance at some important events in front of his case, a president who had been in power for less than four years, went to China twice in a row, if it wasn't interesting to China, as for going again and again?
However, John Smith's vision still surprised John, he knew what the future of Huaxia would be like, this is because he lived once, but John Smith did not, so this vision and foresight alone is very remarkable.
"Your idea is very good, actively explore overseas markets, and I am also very optimistic about the future of Huaxia. John nodded slightly, but suddenly changed his words again: "However, I have a sentence I want to share with you, this sentence comes from Huaxia, called: orange born in Huainan is orange born in Huaibei is orange." It means that the same oranges grow in different places, and the taste will be different, just like if you transplant Blue Mountain coffee to the United States, the taste will be different from that of them growing on the Blue Mountain, because of the geographical factor.
The idea that you want to open up overseas markets is very good, but will it be that oranges are born in Huainan and oranges are born in Huaibei? Our vehicles are designed and produced in accordance with domestic demand, and can such vehicles adapt to the soil and water and meet the needs of consumers there when they are brought to China? I don't think so. The national conditions of the United States and China are different, the consumers are different, the aesthetics are different, and the market will be different.
For example, there is no shortage of gasoline in our country, and the price of oil is also very cheap, but Huaxia is different, in the early years, the buses in Yanjing, the capital of China, are still carrying kerosene packets, although it is better now, but the oil price is very expensive, even if there is no shortage of gasoline in China in the future, the oil price is also cheap, but the people over there think differently, they like to store, they save more than us, is our high fuel consumption suitable for them? Is our rough and flamboyant design style suitable for them? I don't think so.
If we just copy the domestic practice, our vehicles must not be as pleasing as the Japanese and European, because the Japanese fuel consumption is lower than ours, and the European design is more refined than ours, so I hope that you will not only bring advanced technology when developing the market, but also think about what they need from the perspective of the other party, and then make changes. ”
The American car is synonymous with oil tiger, and the exterior design is not very pleasing, so John feels that it should be changed, at least in the Chinese market. Otherwise, it is really not an opponent of the Japanese and German systems.
And John's words made John Smith fall into contemplation, he always thought that as long as the most advanced technology and management to China, you can get huge benefits, but after John said this, he found that things are far from so simple, he ignores the truth that different needs of the market will be different.
"I see boss, what you mean is that we have to provide vehicles with different needs in different markets, not necessarily the same as in China, which can be completely adapted to local conditions. ”
"Hmm. ”
John nodded in satisfaction.
"I hope you will study the Huaxia market and the consumers there when you go back. ”
"I will, boss. ”
John wasn't going to leave John Smith for lunch, but just as he was about to open his mouth to see off the guest, John Smith suddenly said, "Boss, I have a request, I hope to get your consent." ”
"You say. ”
"I took a closer look at the blueprints you gave me, and I think the vehicle on it is very good, and I hope you will agree with us to launch a civilian version. John Smith's words are against his will, where is the awesome car on a drawing, he mainly thinks that since a new platform is to be opened for John's production car, then don't waste it, you can completely set this car as a high-end car, a small amount of production, more or less there should be a few people to buy, so that you can also earn back the money for building a platform, after all, it is a waste if you don't use the production line.
"Yes. John agreed with John Smith's proposal, and he was not a feudal monarch who did not engage in that set of exclusivity.
"Could you please give this car a name?" John Smith gave John the naming rights, and it seemed that last night's night had not been in vain, so that he finally got his senses.
"Okay, let me think?" John pondered, touching his chin.
"Let's call it the Navigator! I hope it can become the Cadillac Navigator and lead Cadillac to glory through all obstacles. ”
"Thank you, boss. The name you have chosen has a good meaning. John Smith said this from the heart.
And Daini on the side also had a bright eye, John finally took a good name, but what she didn't know was that this name was also plagiarized by John, and Wen Copyist may feel a little guilty for the first time doing this kind of thing, but the more times he does it, the thicker his skin will be, and his heart will slowly get used to it.
After sending John Smith away, John continued to work in his study, and as the release date of Forrest Gump drew closer, he had more and more work to deal with every day.
"Boss! The promotional short story has been made, and Aunt Devine asked me to ask you, when will this short film be played?" said Dinney, sitting on the couch next to her, looking up at John.
"The day before the movie is released. John thought for a moment and replied. This promotional video is a public welfare short film he asked Zack Schneider to shoot in Africa, and it has now been produced and is waiting to meet the audience.
"Isn't it too short?" said Dani.
"No, it's just the right time. People's impulses can't last, most of them can only last for a period of time, and even if the promotional film is played too early, it will slowly wear off the effect because it takes too long, so we broadcast the movie the day before it is released until the movie stops after the movie is released, so as not to give people time to cool down and return to their senses, so that they can see the promotional film and rush into the theater to pay for it as soon as possible. "It's a momentary thing when people are impulsive, and they come back to their senses very quickly, so John has to seize the time to get these affected people into the theater as much as possible to pay for it.
Although this trick seems a bit despicable, taking advantage of people's sympathy, but sales is originally a thing that takes advantage of people's hearts, the layout of large shopping malls, the placement of goods in supermarkets, and the decoration color of food stores, which one is not subtly using people's hearts, and "Forrest Gump" is not a bad movie, and the box office income John did not put a dime in his pocket, so this kind of use of John is not guilty at all, it is much better than those who pretend to be disabled, pretend to be unable to go to school and kneel on the overpass to beg, and more than those who sell fake medicines, fake vaccines, gutter oil, Merchants who add things to milk powder have a lot more conscience.