Chapter 424 - Entrepreneurship and Keeping a Business (Three Changes)
"In the past few years, we have been starting a business, and now our company model also needs to change slightly, anyway, we are not short of small money now, so let's change to keep the business and strive to make the company more profitable!"
Lin Zitan took the lunch handed to him by Andrew and told the two partners what he thought at this stage.
What Daniel said is that our company has been able to survive tenaciously after the epidemic because of our previous foresight.
Now, although every project has money to be made, it is no longer possible to sell the raised children one by one just to cash out, just like Easyrent.
We really have to find a way to innovate on the existing projects, and then maximize the profit margin on the basis of profitability!"
Chu Feng agreed with the authenticity while eating.
The three are still as outspoken to each other as they were at the beginning of the company, and Andrew is now fully able to understand their Chinese, but still has to express himself in English.
Although there are only three left in the original entrepreneurial team of four people, fortunately, the current three people are relatively down-to-earth.
Andrew is a typical foreigner mentality, no matter how much money he makes, he will not save like a Chinese, and he is also the one who knows the most about enjoyment among the four.
Every year, he travels with his family and has traveled to more than 30 countries around the world so far.
Influenced by Andrew, Chu Feng has also traveled to many countries and places alone in the past two years.
As the saying goes, traveling thousands of miles and reading thousands of books, Andrew and Chu Feng's vision has also become more forward-looking as they often go out.
Everyone is not a person who is obsessed with petty profits, so the cooperation between the three of them in recent years has been particularly handy.
Many of the earliest employees who started their own businesses have already moved from technical positions to management positions after rounds of training and promotion.
In addition, because Lin Zitan is not directly involved in management, Andrew's American management and Chu Feng's multi-management model make the working atmosphere of the whole company relatively relaxed.
"Well, by the way, didn't you tell me on the way to find me something?"
After eating, after the three of them discussed various important matters of the company at this stage, Chu Feng went to busy with his own affairs.
Andrew put down the lunch box in his hand, and finally remembered the phone call Lin Zi had made to him before he arrived.
"Oh, yes, I recently took a fancy to an Internet investment project with Jimmy and Joseph, and I would like to consult with you......"
Lin Zitan then told Andrew what he thought might be a dispute.
In this case, they should have used a special optimization pattern. This is called SEO optimization in the industry. In fact, it's not that simple. In addition to putting more thought into the production, it is also necessary to have a long-term optimization plan.
For example, make more friendly links, add titles to tags, make more backlinks for the homepage, update the website frequently, get more clicks, etc. ”
"Then will they violate any industry rules by doing this?" Lin Zitan said sharply.
As long as Gu Ge doesn't come out to rectify them, or Gu Ge doesn't launch its own fee promotion model, they won't have any problem.
But now there are countless industries that make huge profits from product placement, and they are just one of them.
For example, the wechat you use, any program in it is a means for software developers to make profits, but there are still many people who will click on it intentionally or unintentionally!
I don't think there's anything wrong with the company's profit model, but I think the technology that keeps the web at the top is the best part of the investment!"
Andrew helped Lin Zitan analyze for more than half an hour, and concluded that it is possible to invest, and of course, the investment model of making money and leaving is safer.
After coming out of the network company, Lin Zitan went home directly, his jet lag has not yet reversed, although he is upright and prime, but a good rest is still necessary.
---------------------
During this time, Xiao An and Li Manrui were helping to take care of the five instant noodle shops, although Lin Zi was delayed for more than a month, but it did not affect the restaurant's income at all, but some of the promotions in it were slightly different.
In the past, Emma occasionally had some desserts as discounts, but after a long time, everyone didn't care so much about these, and more people cared about the point card or the full event, so when they returned to China, Xiao An paid great attention to the promotion of preferential activities.
As for the supermarket, the real estate company and the landlord of the collapsed supermarket have also talked about it, and they are ready to transfer the property.
This landlord is also smart, and gave Yang Fan enough of them a chance to turn around, but unfortunately they can't handle it anyway from the Health Bureau, plus this is their first time doing a supermarket, and many aspects that should be avoided and those that should not be avoided are too inexperienced.
Even though the health bureau gave them time to rectify the situation, they failed to seize the opportunity, and in the end the health bureau had to shut them down.
After meeting Yang Fan and Wu Junhao that time, Lin Zitan asked his subordinates to let go of it, except for the real estate company, he also found other people to come forward to offer, but the offer was much lower than their company's offer.
In the end, the landlord saw that the situation of various enterprises under the influence of the epidemic was not very good, and the real estate industry was also a cold winter.
Although real estate companies have mainly engaged in their own real estate rental business in recent years, there are still some old customers who have bought properties from them, but since the epidemic, the entire real estate market has been impacted.
Lin Zitan's original layoff strategy just reduced the burden on the real estate company, and when other real estate companies were seriously damaged, Lin Zitan only encountered some trouble in the area of rent collection, but fortunately, most of them were his own properties, so there were not too many disputes.
In 2019, the real estate market in the United States has been a market situation of low interest rates, high demand and insufficient supply, so the real estate market was thriving that year, and housing prices soared to record highs.
Some experts have even predicted that house prices will rise by 5.6% by September 2020, up from our 3.5% increase in 2019.
Earlier, some economists predicted that since 2009, the country's economy has continued to expand, and the expansion time has set a record for the second longest in the history of the United States, and this prosperity may end in 2020.
It's just that no expert predicted the occurrence of a large-scale new crown epidemic, so with the economic recession caused by the epidemic, the increase in unemployment and other reasons, the real estate market in 2020 is really collapsed.
Not only in the real estate sector, but also in the hospitality, leisure and entertainment and retail sectors, with significant layoffs also occurring in the manufacturing and energy sectors.
The losses in the retail, financial, and bank credit sectors were also severe, despite the fact that the Federal Reserve has been adjusting the reserve requirement ratio and cutting interest rates on primary credit to help meet the credit needs of households and businesses.
While the Fed was intent on easing financial market tensions, it backfired, causing investors' fears to evolve from the pandemic itself to panic about the economic crisis.
Some experts pointed out that the economic trend of the United States depends largely on whether it can successfully contain the epidemic and whether the epidemic will recur.
After the worst of the pandemic has passed, outbreaks are likely to occur periodically in the winter and spring, with existing social distancing measures to be extended until at least 2022, according to a new study by researchers at Harvard University.
Seeing that the housing market in the entire United States has fallen to the bottom again from the high in 2019, Lin Zitan has once again become interested in buying a house.
This time, in addition to the shops affected by the epidemic, his focus is more on mid-to-high-end residences, and the scope is mainly in the suburbs around New York.