Chapter 295: Making a Choice
But there is always a loss of old players.
This is a problem that cannot be avoided in any online game.
No matter how avid a gamer is, he is determined to play online games for the rest of his life, but if he can't make a living from online games, he will always compromise with reality with the passage of time. And this kind of compromise is often in the time period of starting a family.
Most of the online game and new players are male players, and after starting a family, if men continue to play games, they are easy to be regarded as playthings and lose their minds - men will inevitably become social animals, working overtime, paying off mortgages and car loans, raising children, and when everything is done, they suddenly look back, but they are already over half a hundred years old, and their gray hair is gray.
This is exactly "the sunset is infinitely good, just near dusk", with good pension conditions, you can also have a colorful retirement life, but if the pension conditions are not enough, you have to continue to work. After raising children, you have to take your grandchildren...... If you look at it this way, life really doesn't mean much.
Any online game always enters the twilight years when new players continue to pour in, and no matter how good the online game is, it is not exempt from vulgarity. This is true for Legends, *, Dungeons & Warriors, and League of Legends. In the words of Blizzard, the great god of the industry, it is that "there is no eternity in kingship".
Several online games of [Tianshi.com] are not up to the classic level, and old players are going to lose one forever, and with the loss of old players, game companies have to increase their efforts to make money. Just like Sohu Changyou's "Dragon Babu", in order to make money, a martial arts game keeps increasing various systems to deceive players to spend money to build, and finally the game data is completely deformed to the point of collapse: the damage of the game character's skills is not as good as that of flat slashing.
[Tianshi.com] has also fallen into the same dilemma as Sohu Changyou, a vicious circle, the more money old players will lose, and the more old players lose, the more money will be pitted. In this way, [Tianshi.com] is operating dismally, barely surviving, and when its "Journey to the West" and "Dream Cultivation Immortals" are dying, it is likely to be the end of [Tianshi.com]'s life.
Every terminally ill patient knows that he will die, but he will also try to find a way to live, and he will pray to God and worship Buddha. In the same way, game companies do not want to die out, and [Tianshi.com] has also tried, but today's online game market is very different from the early years, hundreds of online games can be produced every year, and the game of Penguin Empire has almost monopolized the market, followed by large companies such as NetEasy and Perfect to divide the market. There are so many players, and if [Tianshi.com] can't come up with revolutionary technology, it will be difficult to even divide the leftovers.
Compared with [Tianshi.com], the life of [Sky.com] is even more miserable.
The times are developing too fast, from the era of stand-alone games such as "Red Alert", "Diablo II", and "CS", to the era of "Legend" and "*", and then into the era of mobile games on page games, and the stand-alone game industry is becoming more and more depressed.
Due to the rampant piracy of China's stand-alone games, most of them have found ways to throw themselves into the arms of online games, and 90% of the stand-alone game companies that have stayed have basically died. Huaxia's stand-alone game technology, due to the lack of funds, has been difficult to innovate the technology, and it is not a grade to use foreign 3A masterpieces.
Even if there are players who love stand-alone games, why don't they play foreign triple-A masterpieces? Even Daewoo Company, the former overlord of stand-alone games in China, has big IPs such as "The Legend of Sword and Fairy" and "Xuanyuan Sword", but it can only live by selling feelings. It's 8012 years old, and the game is still inferior 3D modeling, a garbage engine, a scum-like optimization that can make Titans fall, and the combat system is also a turn-based system that has remained unchanged for thousands of years. This already makes people don't even have the strength to complain.
Even the plot of "The Legend of Sword and Fairy", which has always been regarded as a classic, has been falling into clichés, and she will always be the dead heroine. In "The Legend of Sword and Fairy 1", the deaths of Lin Yueru and Zhao Linger earned enough tears of the dead fat house. Later, the choice of Tang Xuejian and Nightshade in "The Legend of Sword and Fairy 3" is also classic enough. The death of Han Lingsha in "The Legend of Sword and Fairy 4" is also embarrassing. But the heroines in the back are dead, and there are many deaths, which can only make the player sneer without smiling: "It's good to die!"
Of course, there are also some creative stand-alone games in China that have achieved good results, but on the whole, they are not at the same level as foreign 3A masterpieces, and it is difficult to compete.
And what is [Sky.com] doing now? They have put all their resources into the development of "Shadow 3", which can be described as a desperate gamble. Even now, the capital chain of [Sky Network] is stretched, and it has to rely on selling the film and television drama copyrights of "Heroes 1" and "Heroes 2" to continue its life, and usually receives orders from some game companies for art and music.
But this kind of stealing life has reached the limit, and a large number of employees have lost a lot of [Sky.com], and now those who can stay are really a group of core employees who rely on feelings to maintain. It is said that in order to issue a year-end bonus last year, Li Tao, the CEO of [Sky.com], sold his Mercedes-Benz car, which was enough for the year-end bonus and let his younger brother have a good year.
In short, whether it is [Tianshiwang] or [Skynet], it is difficult to satisfy the parent company Gemini Group, these two companies have been defined as non-performing assets by Gemini Group, waiting for a suitable time to be directly withdrawn.
In fact, this spring, [Sky Network] should have been laid off and announced its closure, but due to the drastic changes in the twin groups, the chairman's position is undecided, and the high-level struggle is fierce, so there is no time to take care of this kind of non-performing assets. It wasn't until He Qian was ordered by the old man Yang Jun to welcome back Yang Xiaotian to take over that the situation of the twin groups was stable, but it was also caught in the white-hot struggle between Yang Xiaotian and the Wu family.
"I'm a person who loves to play games, and the game company is right for me. Yang Xiaotian said very confidently, "I will make this kind of game company with non-performing assets transform into a great game company comparable to Blizzard and Riot." ”
Jing Rulong didn't want to argue with Yang Xiaotian, and said: "Since you have chosen the general direction, then I have limited power to choose the small direction, these two game companies, I think I can choose one first." What do you think?"
"Then you pick!" Yang Xiaotian said lightly, "Anyway, the performance is not good!"
"I choose [Tianshi.com]. Jing Rulong said, "Do you have any opinions?"
"Nope. Yang Xiaotian said, "Since that's the case, then [Sky Net] will be handed over to me." ”