The white old man, who is the majority shareholder of the real estate company, is named Powell, who is not tall, has a big belly, and has sparse hair on the top of his head.

In Los Angeles, it is also a little famous.

Old man Powell has heard of the name Mason Han, and many people may not know it, but in the upper class of California, almost no one does not know Han Chudong, and even if they have never met, they have heard of his name from various sources.

It can be said that this year, in the whole state of California, and even in the whole United States, the title of "the most successful businessman in 1974" has almost been decided by Han Chudong.

He developed a product that was loved by female users, and it was a success.

Of course.

The wealth is mainly concentrated on the books, and the actual revenue scale is not so huge, because it was found that the mask paper patent can make money, and the evaluation agencies calculated a number according to the long-term profit expectations of the market, plus other assets, and jointly pushed Han Chudong to the throne of "the second richest man in Los Angeles" and "the fourth richest man in the United States".

At the top of the list remains oil tycoon Paul Getty, and below is an IBM shareholder and heir to a pharmaceutical company.

At least on the surface, but in this era of poor information transmission and easy hiding of wealth, there are too many predators hiding underwater.

Looking at the world, with the assets currently in Han Chudong's hands, the ranking may be outside the thirties and forties, if you count more royal families, trust funds, etc., the ranking will definitely be even lower.

In order to reduce the amount of tax payments and to achieve wealth inheritance, the rich like to spread their assets and hide them in many countries and regions, and there are also bearer bonds, gold jewelry, art and other assets that are difficult to calculate the specific value.

The tongue of the message was in the hands of the rich, and a tacit agreement was reached, and because of the lack of a system of social supervision, the life of the rich was simply too good these days.

Unless they can't hide it, they don't like to show their heads in front of the public and let ordinary people know how much wealth they have......

Like Han Chudong, the lucky ones who were born with their own investment books are exceptions.

More businessmen, like Powell, need to bring a bit of luck in addition to their brains.

In the case of high loan interest, housing prices and rents have fallen together, and after calculating it, I feel that if I find an investor and continue to pinch my nose to complete the development of the project, I will almost lose so much, and it is likely that there will be more.

The interest of the bank has to be paid, and the money owed to the construction party has to pay interest, not to mention that the value of the asset itself has fallen with the depreciation of the currency, and at this moment the old Powell is weak: "Since it is Mason Han, then I believe that he really has the strength to take over this project, give me a little time to meet with my partner, and give you an answer before ten o'clock tomorrow morning?"

Seeing that the old man didn't bargain and pretended, Assistant Arthur chuckled in his heart, thinking about whether the offer was too high, and then thought that it was because the other party had accepted his fate and only hoped to return to the blood and stop the loss.

Without further conversation, he asked Powell to send someone to take him to the construction site to see.

The location is excellent, in the heart of Los Angeles, about a kilometer from City Hall, with a total of 19 floors, including underground parking, 21 floors, and a park to the north.

The complexity of the U.S. pillar industries, which have few weaknesses, has not allowed the real estate sector to flourish, and the average income and real estate price ratio has fluctuated very little for nearly half a century.

Take the unfinished building that was targeted by Han Chudong as an example, including land ownership, the price is only 10 million US dollars, and the main structure is almost completed, as long as the funds keep up, you can move in in about a year.

Han Chudong has visited the site and also seen the design drawings, and feels that the white exterior wall is a bit ugly, and it is not weathered and eroded.

If you really want to buy it, you have to redesign it inside and out.

……

It is said that this Tokyo.

Hayabusa Ishikawa just presided over the opening ceremony of a new store today.

Since then, the number of showcases in Rainbow Beauty's stores has reached 16.

Compared with Shiseido, it must be at a disadvantage, so when it was promoted, it was said that even Shiseido's soft mask products were used to ex-boyfriend series noodles, and even L'Oreal learned from Rainbow Beauty, and the products had already been sold out of stock in European and American countries.

With the investment of one sum after another, it has made a name for itself in the main market of Yuben, but it is not surprising that since July, the sales have been crushed by Shiseido.

Although the performance is still increasing, the expansion rate is not as fast as Shiseido, and they have ready-made stores all over the city, even in small towns, and they also maintain cooperative relations with other retail stores.

The soft mask advertisement that was originally put into it seems that some of them made a wedding dress for Shiseido, so that consumers can easily accept the soft mask launched by Shiseido, and reduce the investment in the market development stage, that is, the money spent on cultivating consumption habits.

Ishikawa realized the problem and drew up a plan to send it to Han Chudong by fax.

In an office building with an ordinary environment, at this moment, Ishikawa Hayabusa called the deputy head of the branch and asked the other party to read the plan and ask, "

Yojiro, what do you think? There was a problem with the product positioning at the headquarters, and I felt that it was not enough to launch a four-piece product, and it was necessary to launch a product that costs less than 5,000 yen, preferably 4,000 yen, or even 3,500 yen.

At present, Shiseido's eight-pack mask sells for 7,000 yen, and we sell it for 11,000 yen, how can this compete with them?"

The current exchange rate is about 292 yen per dollar, and Japanese companies are taking advantage of this to gain a foothold in the international market, while American products will be very uneconomical and not very competitive when sold at the cost of selling them.

The company's vice president, named Yojiro Saito, put down the plan, nodded and said: "Although the production line will be delivered in August and will be put into production in September, if the current price is maintained, there will still be no advantage, after all, we are a new company and not famous enough."

What does the president of the United States think, even if the profit is 90% of 100 million yen in sales, it is not as good as 10% of 2 billion yen, and everyone will calculate this account, why not just launch a low-end product, the vast majority of consumers are only willing to accept low-cost products. ”

Ishikawa said: "The president naturally has considerations, it is precisely because the company is not famous, that it has to create a high-end image, from the beginning of the positioning of high-end, now the launch of low-cost products will only drag down other high-end products."

So I suggest buying other companies, or forming another sub-brand, so that we can have a cost advantage when we compete, and we will not lose the main market, which is the most critical time......"

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