Chapter 292: A Generation of Jiaojiao

Guangzhou, Hangzhou, all over the country, almost every province has its own garment processing industry, you can find tens of thousands of garment factories and processing workshops in several major industrial zones in Guangzhou.

The vast majority of them are not about brands.

The style is also strange, and the clothing store owner in the future, when he walks to any clothing wholesale market, will feel powerless, there are too many styles, too many versions, and the price is actually about the same.

This requires clothing store owners to have a certain amount of industry knowledge.

It is necessary to be able to distinguish the basic version, the basic matching method, and your own business style positioning.

Know who is suitable for what to wear.

Match what to sell.

You should know the size type, such as the men's T, 170/88A, which represents a height of 170, a chest circumference of 88, and a body type A (standard).

This size of the T, the thin, can not enter the thin fabric, cotton is not good, can not be vertical stripes, the sleeves can not be too long, the more thin, the hem can not be too long, otherwise it will be like a bamboo pole.

Others came to the store to try it and immediately gave it up.

And the same size, if the knitted fabric, the more textured fabric, the hem is slightly cuffed, and the sleeves are slightly shorter, it will be very good to wear.

Pair it with a pair of jeans with a slightly thicker fabric and a slightly wider crotch.

If you choose a piece of clothing, you will buy a pair of pants, and if you look good in it, your business will get better and better.

And what about winter clothes? The same fit, the jacket is very suitable.

Casual suits, on the other hand, are not suitable.

Selling down jackets is also a reason, obviously it is sold to young women, but it enters the H version of the goods, but the color is bells and whistles, and it definitely can't be sold.

The upper body effect is not good, and there is no suitable match yet.

If the strategy is correct, carefully choose an A-line down jacket and pair it with a pair of skinny jeans, whichever you can sell for as much as you want.

Unless the clothing industry is at the lowest end, it will never be expensive for you.

What really affects the profitability of clothing is only the outfit and your own vision.

It is necessary to have a certain amount of professional knowledge and know certain dressing skills.

Otherwise, no matter how you sell it, it's a dead end.

And the real masters, even if they set up a stall and sell big goods, they can make a lot of money.

Especially for online stores, the gap is really not ordinarily big.

Several tailors in the board room have already picked up the tape measure and measured the size, and the board is about to be made on the spot.

The female boss blinked: "What about your leggings? ”

"What's the hurry, the pants are not simple, the shirt and the T-shirt, you will do it here, right?"

"Absolutely. ”

"Good. ”

Just three down jackets, plus leggings, are certainly not enough.

Fashionable attire at best.

It's not a fist product.

The only way to do this is to sacrifice the weapon of great destruction.

Montejiao ice silk short sleeves, gold shield diamond buckle shirt.

There are always legendary products in the world of clothing, which rely on unique designs, unique fabrics, and even without the promotion of the brand, to become phenomenal products.

Throughout the 90s, if there was any men's clothing that dominated the scene, except for Meng Tejiao, everyone else was scum.

In the later online clothing industry, there is a saying that a man is not as valuable as a dog.

But when it comes to brick-and-mortar stores, it's the opposite.

Women's clothing is always limited to a price range and cannot be too high (except for luxury brands), while men's clothing can be expensive to the point that there is no upper limit.

Meng Tejiao's ice silk short-sleeved T-shirt, nicknamed Jiaojiao, 1688 piece, was a sky-high price in that era, but it was still very popular.

Standard oversized size.

Wearing Meng Tejiao, stepping on the old man's head, and matching a Texwood Apple brand jeans, a Dupon lighter at the waist, a big brother in his hand, and riding a Yamaha, this is the super brother in the 90s.

The brand logo of Mengtejiao is a small flower, this brand from France, founded in 1880, a hundred years of precipitation of large enterprises, but also the earliest development of ice fiber clothing company.

Ice silk fiber is an organic fabric, it is not a chemical product, it is made of cotton and wood fibers, added to a certain proportion of polyester, blended.

This fiber, also known as bright silk, is both delicate and has a strong finish.

In 1984, Montejiao surprisingly used retro knitting techniques to launch a Montejiao polo pot.

It became popular all over Europe.

This polo bowl has such a feature, it is knitting technology.

There are two categories of fabric processing: knitting and weaving.

Woven is the most common, and most of the fabrics are woven, with warp, weft, criss-cross structure, equivalent to plain cloth, with a smooth surface.

As for knitting, just like playing a sweater, it is a coil worn with a coil, which is wound and weaved, so the knitted fabric is uneven to the touch and has a very obvious knitting pattern.

In the past, there were almost no T T fabrics made of knitted fabrics, which made the T of Mengte Bridge have a stronger texture, and a little elasticity, and more tight and close.

The knitting fabric process also makes Mengtejiao's ice silk short sleeves have such a saying, saying that it is a intestine through xx, and the whole clothes are like woolen yarn, which is woven out of a silk and has gone through more than 100 processes.

Some people even say that it is all hand-woven.

It takes more than 180 days for a piece of clothing.

At that time, people were afraid to buy fakes, so they asked someone to bring them back from Hong Kong, and it was a bit funny to distinguish the real from the fake, and the first time they got the clothes, they opened the left pocket of the clothes to see if there were two small holes in them, and it was said that the whole dress was two threads, which were hidden in the pocket.

Yes, it proves that it is made of a single silk.

No, it's fake.

But it turned out to be all fake.

Anyone with a little knowledge knows that this is a kind of cloth.

Because of the loom, there are two kinds of differences: knitting machine and shuttle loom.

Like woolen sweaters and knitted underwear, these are all knitted by knitting machines and mass-produced products.

The copycat capabilities of Chinese garment factories often surprise foreign OEMs.

In the early 90s, this polo was introduced back to China by a company in Guangzhou.

This boss is also a master of art and bold, even if he imitates others, he doesn't even change the brand LOGO, and directly registers a Guangzhou Mengtejiao, what is produced in France, he is exactly the same.

Later, with the popularity of Guangzhou Mengtejiao, there were many Mengtejiao, Fujian Mengtejiao, Hangzhou Mengtejiao, Shanghai Mengtejiao, and Shenyang Mengtejiao.

In 97, Bernard Rose, the CEO of France Montejiao, came to China for the first time to fight counterfeiting, visited several clothing wholesale markets in Guangzhou, and found hundreds of Montejiao.

As a result, even Bernard himself was surprised.

Even he himself was hard to tell.

At this time, Meng Tejiao has imitated it to the point that the original boss can't tell it.

In the end, it can only be said that everything is fake.

Because Meng Tejiao did not land in China at all before this.

Since then, a long anti-counterfeiting process began, in 2000 when the French Montejiao officially landed in China, all the Montejiao brands that could be collected, all brought to court, only Guangzhou to find out 3 Montejiao, forced to withdraw all production rights and intellectual property rights.

It's a pity that the delicate shirt that swept an era has come to an end.

Lost brand value, but knitted fabrics, but in this era has produced an incomparably large production capacity, major manufacturers frantically dumped goods, all kinds of loss of the bottom line, but also led to knitted fabrics completely reduced to fakes, synonymous with low-end.

After 2010, the T of this knitted fabric, the delicate shirt of the year, has become an iconic - senior shirt.

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