Brother Bo said before: To be a star, there is a world of difference between being popular and not being popular.

"In the past, in the crew, you could meet all kinds of people, all kinds of caution, all kinds of things. Now there are all good people around me, and every one of them is full of smiling faces, Teacher Huang, are you tired, take a break? Teacher Huang, what do you want to eat and drink, what will I get you something? It's too hard, Teacher Huang!"

It's true!

If you win the actor, you have an acting filter, and if you have fans, you have a fan filter!

Looking at these people's Weibo, you will find that there are hundreds of thousands or hundreds of thousands of praises in the comments: "Blowing up my brother's fairy acting skills", "How can this be called a rollover? This is a contrast!"

So...

It's dangerous when there's no one around you to criticize!

Busy work, honorifics, and not being able to meet real people can affect the creativity of an actor or director.

It's hard for you to see reality!

Why did so many celebrities collapse?

Because everyone around you is touting you, you naturally believe it...

Fortunately, Lu Xiaoran is very vigilant, how to say it, although he has made some adjustments to the lens and rhythm of "Border", but this is the work of director Chen Bai, not his!

Moreover, "Border" is not a success yet, and the working day is the challenge.

He guessed correctly, the weekday box office really fell to 4.8 million, but it was not because of the enthusiasm for watching the movie or any other reason, but because of the high-definition piracy on the Internet...

......

Arrived in Chengdu, it was already the early morning of the 3rd, Lu Xiaoran received a text message from Zhong Lifang, the box office on the first working day was 4.8 million, and the high-definition piracy has been leaked on the Internet!

Xiao Luzi's heart sank...

According to the general law of commercial films, the weekday box office must be lower than the weekend box office.

All of them have the saying that there is a weekday decline.

The biggest reason for the box office decline of commercial films is, of course, word-of-mouth, between 30% and 50%, which is a relatively reasonable figure.

Judging from the data, the weekday decline of "Frontier Storm" is about 35% - not a big problem, within the normal range!

The bad thing is that Zhong Lifang also told Lu Xiaoran that high-definition piracy has appeared on the Internet...

Piracy is something that can never be banned - the market is here, fifty dollars for movie tickets, five dollars for pirated discs, fools know how to choose!

And the movies in the past few years are all 2D, like "Border Storm", watching movies at home and watching them in the cinema is not much worse!

It's like the VIP of the video site is useless, and the experience is extremely poor - what other VIP recommends in the interstitial advertisements in the play, who wants you to recommend it? Lao Tzu spends money just to not watch ads!

The piracy was leaked, and instead of apologizing to the VIP and the users who bought the advanced on-demand, they ran out as soon as possible to let everyone unite to resist piracy, and continue to buy VIP and advanced on-demand...

Tsk, this pot is thrown, it seems that everyone has spent money, and it is normal to not enjoy treatment?

Back to reality, the current situation is that the pirated version of "Frontier Storm" has come out!

Lu Xiaoran thought about it for a long time, and also discussed it with the auxiliary device for a long time...

There is no good way!

It is only possible to hope that the public's awareness of copyright will awaken, or until everyone thinks that spending a few dozen dollars to watch a movie is nothing, and it will be possible to curb the spread of piracy...

Who was the first in the country to make a big push against piracy?

"Heroes".

When Lao Mouzi's "Hero" was released, he specially took 4 million to fight piracy.

The General Office of the Ministry of Culture issued a special "Circular", urging all localities to strictly prevent and crack down on the piracy of "Heroes".

The Ministry of Culture and the National Anti-Pornography Office have also set up a special task force to crack down on "Hero" piracy...

And then what?

On the second day of release, the pirated copy flowed out directly, and what was even more unexpected was that the first picture of the DVD was a bright provocation: "Chinese film piracy production company assisted in shooting".

Zhang Weipin said that he must be investigated to the end!

Then, a theater in northern Shaanxi found that the fifth copy of "Hero" was missing, and just as the police were investigating the case, a female employee of the theater suddenly jumped to her death.

This case attracted great attention and made the top management determined to fight piracy.

It's really useful - but only for some big productions, such as Lao Mouzi's "Ambush on All Sides", the Cultural Marketing Department issued a special document to arrange more than 20,000 people across the country to carry out control, not only seized a large number of discs, but also quickly found out one of the sources of piracy...

It can be called the power of the whole country!

How could "Border" enjoy such treatment?

Just like the original "Stone", many pirates sell pirated discs of "Stone" directly in front of the theater!

There is no doubt that piracy hurts movies, and if an audience has already seen pirated copies, it may not be very likely that they will go to the cinema to see a movie.

Originally, it was expected that the box office of "Frontier" would be very likely to reach 60 million, but now, at least 20% has to be subtracted...

......

The pirated information also knew about the actors in the crew, and everyone was not in a very good mood.

We all know the dangers of piracy.

But there is also good news, instead of reducing the film schedule, the theater chain has expanded the film schedule - this really depends on the foil of peers!

"Fate Call Transfer", which was released at the same time, is really bad, that is a big skewer of commercials.

It is said that Sun Jianjun invested nearly 70 million in the advertising of this 'movie'!

So, don't always say that bad movies lose money - it's money on the books!

However, "Destiny Call Transfer" is really boring, compared to "Love Call Transfer", although it was also a bad movie, it left a few beautiful songs...

In the first three days, relying on Uncle Ge's strong appeal, the film schedule suppressed "Border Storm" all the way, and won the box office of 19 million in the first weekend, and then fell all the way - theaters also want to make money!

"Phoenix"...

It's too literary, and the publicity is amazing, I feel that the pursuit of the whole crew is just the end of the movie release, and I didn't hear any sound at all...

Although the movie is not a necessity of life, and "Border Storm" is unlikely to become a phenomenal work due to the limitation of the subject matter, but in the same period, only this one work can be praised, how do you let the audience choose?

Couples are on a date and watching a movie, but you can't spend an afternoon at KFC or a hotel, right?

Not every man has a good waist!

And the roadshow of the "Border" crew has never stopped, and everyone is working hard.

Seeing that everyone worked so hard, the propagandists directly added roadshows in eight cities...

Deep into the second-tier cities...

The publicity effect of the roadshow is really good!

The average audience may not easily develop great enthusiasm for a movie, but at the moment when the star appears, there will always be a huge energy.

Especially in second-tier cities, there are usually few celebrities who are willing to go to the local area to do promotion...

Of course, second-tier cities don't need everyone to be present, Sun Honglei and Zhang Guoli followed the five major ticket warehouses, and then went back, Lao Cao and Tangtang followed Lu Xiaoran, three people are enough!

So, on December 4, a single report received 4.9 million;

No. 5, 4.86 million;

No. 6, still 4.7 million...

It's very stable!

Finally, when the next weekend came, "Border Storm" announced that the cumulative box office had exceeded 40 million, temporarily ranking second in the box office list of Chinese films in 07 - the top of the list is "Lust and Caution"...