Chapter 790: Southbound Strategy
At the headquarters of Longteng Group, the presidents of the major subsidiaries gathered here again. Since the separation, meetings like this have rarely taken place.
The subsidiaries have been separated for so long, and the moving work of the major subsidiaries has also been completed one after another. Since the separation, the major subsidiaries are now developing very well.
Each subsidiary has clear goals and competitors. The investment in product research and development is still the majority, relying on the big platform of Longteng Group online.
Relying on Longteng supermarket offline, these products are now selling very well.
"Ladies and gentlemen, our Longteng Group has signed a contract for the Future City project. In the next step, our goal is to take Future City as the base point, and target the entire ASEAN market. ”
Zhang Fan's words made everyone excited. The ASEAN market is also very large, and it will be of great significance to them if they can win it.
"But in this competition, our opponents are also very strong. In those markets, foreign brands have been operating for many years. Especially Japanese brands, where they are very strong. In the face of such an opponent, we must be strong. And strength is the real core technology, the same price is better than quality, and the same quality is better than price. If the price and quality are the same, it is ...... than the technology"
Zhang Fan's words made everyone agree. In the ASEAN market, Japanese brands have a very large market share. Especially automobiles, home appliances and other products.
If you look at the cars running in ASEAN countries, most of them are Japanese brands. Relying on good quality and fuel efficiency, Japanese brands beat other brands in Southeast Asia.
The economies of Southeast Asian countries are not very good. The poor are still the majority, so really good and cheap products are really popular.
"In order to save as much as possible. We had to set up our own production base in Johor Bahru. At the same time, we also have to carry out detailed calculations to see if the maximum cost savings can be achieved, and of course the quality cannot be changed. All products, down to every part. Look where these components are produced cheaply, start to produce them domestically and export cheaply......"
The meeting was held, and the main content of the meeting was the production base of the future city. A factory was established in the Johor Bahru Special Economic Zone to localize all products as much as possible.
Saving unnecessary costs as much as possible, in a word, is to increase product competitiveness.
This time, the subsidiaries are all going to Johor Bahru under the name of independent companies, which is also a test for them.
"Legal departments have to be thorough with their local laws. They must understand the letter of their laws. This is very important and must not be allowed to grasp any of the handles......"
In the end, Zhang Fan said seriously. Thoroughly understand the local legal provisions. Only then will they not be caught.
This is also one of the things that must be done across the company. Because the laws of each country are different, it is important to specify the strategy according to the laws and regulations of different countries.
The Future City project was launched, and Longteng Group's southbound plan officially began. And this time it is not only Longteng Group that goes south, but a large number of Chinese-funded enterprises of Longteng Group.
Banking, Internet industry, automobile industry, home appliance industry, steel industry, rubber industry, communication industry, etc.
Arguably, almost the entire industry is invested. This investment also brought the relationship between China and Malaysia into a honeymoon period.
Before the state and the state, business and politics were connected. At the same time as Longteng Group's actions, Huaxia officials are also conducting more exchanges with Malaysia.
At the same time, there are also many investments, including ports, railways, power stations and other large infrastructure projects, which is what Huaxia is best at and has the most competitive advantages.
Longteng Group's generosity made Zhang Fan out of the limelight again. Especially in Southeast Asia, major media and newspapers are reporting on Zhang Fan during this time.
Zhang Fan was originally very famous in Southeast Asia. Zhang Fan's songs, TV series and movies are very popular in Southeast Asia.
Coupled with the legendary experience, countless young people in Southeast Asia regard Zhang Fan as an idol. Everyone wants to be like Zhang Fan.
"What do you think?"
Night falls, Zhang Fan's villa. Leng Yuefei came out of the bedroom, and the little guy had just fallen asleep. Seeing Zhang Fan thinking, Leng Yuefei asked with a smile, and then gently hurt on the sofa, her head resting on Zhang Fan's legs, and her face was full of tenderness.
Looking at Leng Yuefei, Zhang Fan gently stroked Leng Yuefei's long hair. After getting married, Leng Yuefei became more and more beautiful. Especially now, after losing weight through exercise, Leng Yuefei is more charming than before.
"I want to think about a new variety show plan. You're here just in time, and we're coming up with ideas together. ”
Zhang Fan's words made Leng Yuefei laugh.
"Tell me about ......"
Leng Yuefei smiled slightly.
"Yes, that's right. I wanted to create a new variety show. Mainly aimed at ASEAN countries, the purpose of this variety show is to let people from these countries have a new understanding or worship of China. This variety show mainly selects some poor young people, and then changes their status through this show......"
Zhang Fan began to tell Leng Yuefei about his plan seriously. The project is aimed at people in ASEAN countries, especially the poor.
This show is not an ordinary variety show, but similar to workplace training. The selected people will go to Huaxia to receive training and internship in Longteng Group, and change their lives through their own strength.
And the ultimate goal of this show is to let more people know that Huaxia is good.
"If this variety show becomes popular, the impact on young people in ASEAN will be very great. ”
Leng Yuefei couldn't help but say after hearing this. If this program becomes popular, it will have a very big impact on young people in ASEAN countries, especially the poor.
Because for them, it is an opportunity to change their fate. If you seize the opportunity, you don't have to be poor.
In this world, no one likes poverty. Everyone is trying to climb up. Especially the poor, and now the Dragon Group has given them a chance.
This is also an opportunity to promote Longteng Group, such a way of publicity, other brands really can't compare. Because they don't have the influence of Zhang Fan.
In the entire Longteng Group, the best brand is Zhang Fan's personal brand. Zhang Fan's incomparable influence is the most valuable, and the money left by Longteng Group in advertising and endorsement companies over the years is a sky-high number.
Many times, Zhang Fan's Weibo is better than how many days of advertising on the TV station. This is the envy of all companies. But although I envy them, I can't do it, because Zhang Fan's talent is unparalleled.
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