Chapter 87: Location and Vision (2/5)
All the people who make movies, especially the people in the Chinese film studios, love and hate the theaters...
Without him, the upstream industrial chain and the downstream industrial chain naturally love and kill each other.
In the past, Zhang Weipin could take a plan to order the theater line and forcibly divide the account, but now it doesn't work, Lu Xiaoran doesn't dare!
If he wants to do this, the stock price can fall all the way, believe it or not?
Unless he can create a complete content delivery channel, guaranteeing at least two to three new movies and three to five new TV series every month...
Otherwise, why are you fighting with the theater chain?
Why compete with Teng Aiyou for users?
Huanxi Media made a happy premiere, and the whole network broadcast "Crazy Aliens"...
And then what?
Two years later, the debut of joy was tepid...
Also China Netflix?
Only 2 million members in two years of operation...
Without him, there is too little content, and it will only be half a year before the movie...
Will you be a member to watch?
This time, Lethe's 'temptation' made Lu Xiaoran a little hesitant - the theater's resistance was too strong, even if Lay's later issued a statement saying 'We were wrong', the theater still cut the film schedule of "The Disappeared Murderer" to 8%.
I'd rather not make money myself, but let Lay's lose money!
Lu Xiaoran was silent for a while, and then said: "I always believe that it is necessary to extend the window period for technology-driven films and heavy industry films, which can meet the viewing needs of more audiences, but for content-driven films, the window period can be appropriately shortened, which is more effective for the protection of film copyright!"
The meaning of this sentence: We will screen the big investment movies that are suitable for theaters and must be experienced in theaters, and the small investment, story-based movies will still be handed over to the video company...
"When will it be announced?"
"At the end of the year..."
"I'll prepare!"
"Hmm!"
What to prepare?
Of course, it is from the counterattack of the theater chain and Fuji Aiyou - Watermelon Video, jointly funded by Orange and ByteDance, mainly based on Orange movies and TV series, which is equivalent to opening up another channel!
Training with the help of Fujitsumi video
Of course, Watermelon Video welcomes Fuji Xun to take a stake...
But no matter how welcome he is, he is never his own son!
You can imagine how much volatility there will be at that time!
With Orange's content creativity, even if it can't be called a unified stream video, it can be divided into at least a small half of the users!
Will the above interfere?
Let's put it this way, before the box office market did not reach 150 billion, the film industry was just a small industry!
......
"Huanxi Media broke the rules this time!"
"Let's go to the theater line, and directly give 3 points..."
"Aren't they afraid of their peers poking them in the back?"
“... What are you afraid of? He has a box office, works, and connections!"
"Do you still have connections? This time "Hong Kong" was released, Xiaoran and Tangtang didn't help promote it!"
“... He has his own circle, supported by Dong Ping..."
The crew and staff are all discussing "Hong Kong"...
The movie was released on September 25 and sold 700 million at the box office in the first weekend...
set a single-day box office record for domestic comedies: 220 million, 240 million...
Xu Zheng is so awesome that it explodes!
But the quality of "Hong Kong"... That's it...
And then a bunch of gossip came.
It's not a rumor, it's a fact, "Hong Kong" set a record of 180 million ticket supplements, a record 6.6 movie tickets - Orange issued the most before 19.9, and some 9.9 movie tickets were sandwiched in the middle...
In addition, crazy concession movie theaters - generally concession movie theaters, popular movies, at least have to be released for a week!
No matter how much "Di Renjie's Divine Dragon King" makes profits, people share the accounts normally in the first week, but "Hong Kong Embarrassment" is different, and it gives 3% profit from the first day of release...
Originally, it was sold well, and there was a ticket supplement advantage, and the theater chain was crazy about scheduling films!
In the past few days, the film schedule of "Hong Kong Embarrassment" is about 60%!
The share price of the issuer 21 Holdings continues to rise!
"The Third Love", which was released without Liu Yifei at the same time, was only 14% scheduled, and Song Oba lost the first battle against the mainland!
Lu Xiaoran bit the apple and walked over: "What are you discussing?"
"Nothing..."
"Nothing and it will be gone..."
Boss Lu didn't want to comment on Xu Guangtou's approach, he was just a chicken thief.
As for what kind of peer feelings, I can't care so much!
......
Speaking of "Hong Kong Embarrassment", after four days of release, the box office exceeded 800 million, and according to the law of general commercial films, it was more than 2 billion!
And there are no competitive movies in the National Day file, "Nine-Story Demon Tower", "The Third Love", "Minions with Big Eyes" and Hua Yi's "Don't Have a Motive"...
Huayi is probably ready to give up the National Day file...
Several others have basically given up, "Hong Kong Embarrassment" is too fierce, after "Thai Embarrassment", after three years, the most anticipated comedy movie of the year!
On the eve of the release of "Hong Kong Embarrassment", there were advertisements everywhere - Huanxi Media made great efforts to promote it!
I have booked the head work of this year's National Day file in advance...
Then, the day after its release, piracy appeared!
It's not the piracy of the gun version, the overwhelming high-definition piracy, and the most important thing, this time, piracy is not only spread through cloud disks, but also spread through countless WeChat groups and circles of friends...
This time, the main controlling issuer is not Orange, it is Xu Zheng himself, and Huanxi Media is involved in the distribution field, where can I say so much...
So, Xu Guangtou said in the circle of friends: "Since yesterday, there has been a large-scale and organized launch of "Hong Kong" piracy on the Internet, and now it is rampant. I don't want to say more about righteous words, this is a disaster for the industry. ”
Who did it?
Immediately Lay's Pictures jumped out: The company was so shocked that we have fired our employees and apologized to Mr. Xu Zheng of "Hong Kong" and Huanxi Media...
And it also sold a hot search: Lay's apologizes...
This is tantamount to telling the world that "Hong Kong" has been pirated, don't go to the theater to watch it, come and see our "Nine-Story Demon Tower"...
Therefore, Xu Zhengcai didn't post on Weibo, but only said it in the circle of friends...
It's disgusting!
There is no lower limit at all, but if you take a look at Zhang Zhao, the chairman of Lay's Pictures, and check his resume, you will know that this is not the first time that this gentleman has done this, and the "Astro Boy" that shocked the entire Chinese film industry back then lied about the box office incident, and he did it!
I don't understand his thoughts, is it possible that no one has watched "Hong Kong", so they will go to watch your "Nine-Story Demon Tower"?
You can choose not to watch the movie!
What good will you do to "Nine-Story Demon Tower"?
Bad movies can be pirated?
What logic?
Lu Xiaoran posted a Weibo, directly @张zhao: "So, in the future, Lay's will release a movie, I'll find a temporary worker to record it and upload it online, and then make a statement I'm sorry, this matter is over?"