Chapter 57 Propaganda Plan

That's probably it, it's not pleasing to anyone ...

Therefore, after Li Ming's death, the entire pony Pentium immediately fell apart...

Valuations from the highest peak of 7.2 billion to 360 million fire sale...

But the big dog brother is really righteous, and he can see that Lu Xiaoran is a little nervous - after all, he was recognized as a box office failure by Liu Zhenwei.

"Don't listen to Liu Zhenwei's nonsense, what 'comedy is what is enjoyable', if he is really accurate, why can't the box office of his movie exceed 100 million? I'm not afraid to tell you honestly, I'm not optimistic about the project of "Cyborg", we are only ready to invest 20%..."

"The mainland market still needs us mainland filmmakers!"

"I am optimistic about your movie, and the box office failure is due to my bad vision, what does it have to do with you?"

"Brother Dog..."

Regardless of whether what he said was true or not, at this moment, Xiao Lu Zi really had the feeling that he was dying for his confidant...

The so-called support, under the premise that everyone is not optimistic about you, still smashes real money at you!

'Lord, please bow down!'

"Okay, go back and raise your spirits, and the propaganda will depend on you!"

“… Well. ”

At the end of the party, Lu Xiaoran found Zhong Lifang.

"Sister Zhong, if the company wants to have any suitable projects in the future, remember to leave a role for Tangtang. ”

“… Know. Zhong Lifang sighed: "I didn't think about "Cyborg" a little bit!"

According to Zhong Lifang's idea, Xiao Luzi's image is completely in line with K1 in "Cyborg", that is, the robot...

However, she didn't expect that the male number one had already decided on Hu Jun, according to the convention, how could the male number two also use Hong Kong and Taiwan actors...

It is true that the second male has enabled Fang Lishen, who has no foundation in the mainland...

By the way, Hu Jun was very popular in those years, and "Lan Yu" won the Best Actor Award at the Hong Kong Film Golden Bauhinia Awards - the first time a Hong Kong film gave a mainland actor the title of actor!

"Infernal Affairs 2" can play a supporting role that is not light or heavy-a weakened version of the Blue Emperor!

"It's okay, I actually didn't think about making Director Liu look at me differently, I don't lack acting, but, Tangtang has left Chengtian now, and without the agency, I have to..."

"She's gone?"

"If you don't take it seriously, it's useless to stay, Sister Zhong, can you..."

"You want her to be on Cyborg?"

"Well, it's good to play a soy sauce and play a supporting role. ”

"Okay, I'll help arrange it," Pony is one of the investors of "Cyborg" after all, and arranging a supporting actress to say a word!

Zhong Lifang proposed: "Do you two want to make it public? Let me buy a few pages to publicize it?"

“… It's better to wait for the release of "Border" before it is released... However, I don't think it's very useful, and I don't have enough fame for her..."

"Don't underestimate yourself, you're the most popular student!"

"Come on, I'm not a Hong Kong actor, I have a fart, let's go!"

"You asked Lao Zeng to show me the publicity plan for "Border"..."

"Got it!"

……

Love after love, before sleeping.

Tangtang asked about Wang Jinghua again, Lu Xiaoran weighed it carefully, and then said: "Wang Jinghua has been a bit too high-profile in the past two years, and you have left Chengtian..."

Sugar Candy sighed, "But I don't see a future right now." ”

Well, last month, "Prairie Spring Comes Early" was broadcast, and there was no splash, which was very pitiful - that TV series, Tangtang worked hard in exchange for this result...

There was a feeling of discouragement.

"Why can't you see the future? you have "Latent" and "Frontier Storm" now, I just told Sister Zhong that "Cyborg" will help you arrange a role..."

Tangtang squeezed her head into Lu Xiaoran's arms, found the most comfortable position, and said: "You don't have to worry about me, I'm very good like this, although I am not famous, but there are still drama appointments!"

Most importantly, the man you like also likes yourself, is there anything better than that?

"That's not good, I will definitely be a first-line actor and director in the future, you have to work hard to improve yourself..."

"You want to say you don't want me anymore?"

“… I didn't say... I mean, what if..."

"If one day comes, I'll die for you!"

Looking at Tangtang's solemn eyes, Xiao Luzi suddenly felt a chill down his spine...

……

"Border Storm" is positioned as a crime film.

The positioning of the propaganda must also be a crime film, this is marketing based on the theme, this is the foundation!

The so-called film publicity is to use marketing thinking to position the film, operate through a series of publicity means, amplify the advantages and characteristics of the film, promote it to the public, improve visibility, and generate income for the film...

Therefore, the genre is determined, and it should be promoted according to the crime film?

No, first of all, it is not clear how many crime film lovers there are in the mainland, and how many of them are willing to pay for domestic crime films to enter the cinema, let alone ...

Therefore, the keyword crime film must wait until the right time to be proposed, such as when the word-of-mouth effect appears.

Look at the actors again, Sun Honglei, Zhang Guoli, Huang Bo...

All mainland actors give people a feeling of being low to the end - 11 years ago, pure domestic films were a symbol of low in the eyes of many people, and in other words, it was called down-to-earth...

can't find anyone who can carry the propaganda - Sun Honglei has no Yu Zecheng, and he was only a second-tier TV star at most.

Zeng Guangxian was responsible for reporting the publicity plan, and a bunch of people observed:

"We are going to take the screening route and take a month before the official release..."

Guan Yadi, the person in charge of pony publicity shook his head directly: "The theater chain may not cooperate with you!"

"Even if you cooperate, you have to contact the media and the audience, it's too wasteful!"

“… In every city, I go to the scene, and I will bring a lead actor from the crew!"

"Every city?"

"Yes, the eight major ticket warehouse cities, we conquer them one by one..."

That's right, Lu Xiaoran is ready to run a roadshow!

In those years, for film promotion, peers don't call it the word "roadshow", for general domestic films, the so-called "roadshow" is Beijing, Shanghai and Guangzhou, occasionally plus Shenzhen, and several core cities do movie premieres.

Lu Xiaoran made it clear: "We want to do a roadshow, directly communicate with the audience and the media in the cinema, not a simple tour premiere!"

"In addition, I would like to ask you to help contact some colleges and universities and some celebrities, and we will also go to the campus to publicize!"

A few people on the pony side were stunned...

On the one hand, they also feel that CGN's plan is feasible, and on the other hand, they are worried about the burning of funds...

"Don't worry, we pay for the publicity expenses in advance!"

Raising soldiers for a thousand days, you always have to use it!

"Border Storm", Director Lu's first work, must be launched!