On the 20th, at 8 o'clock, "Geng Hao Returns to His Hometown" was released nationwide, at 9 o'clock in the morning, the Douban score was opened: 8.6 points!

has set a new high in Lu Xiaoran's movie score since "Time and Space Love Traveler".

"Time and Space Love Traveler", with a Douban score of 8.9 points, is not only the highest rating of Lu Xiaoran's movie, but also the eighth ranking of Chinese movies!

His last released movie "Operation Mekong" scored 8.2 points on Douban...

"Light and not sensational. ”

"With a high degree of cinematization, superb scheduling, and wonderful editing, Lu Xiaoran really single-handedly changed my impression of Chinese movies for the better!"

"A comedy with a cold humor, and once again the audience laughed constantly. A lot of interesting and funny designs that dilute the sadness of life and death... Loved it very much!"

As the screenings progressed, more and more audiences scored them, and at the end of the first day, the Douban score actually rose to 8.7 points...

The publicity and marketing materials that have been prepared for a long time are thrown out in a centralized manner...

Directly dominate the screen!

The market is doing well, and since 1 p.m., the attendance has not fallen below 36%...

……

In the afternoon, Lu Xiaoran was in the auditorium of Zhejiang University to share and exchange some films with teachers and students.

The propaganda team of "Geng Hao Returns to His Hometown" is divided into four routes.

The director mainly walked into colleges and universities, Bo Ge was a roadshow in five cities, Uncle Ge was interviewed by relevant parties, Teacher Cong Shan and Wang Luodan appeared on variety shows...

"Director, how do you make sure that every one of your films is a huge success?"

"It's not a huge success, is it? But I do have a little experience. After a pause, Lu Xiaoran continued: "I used to think that if a movie was made well, it would naturally be appreciated, but later, after "Source Code" came out in 11 years, it took almost 900 million at the box office, and I didn't think it was right..."

"How?"

"Movies belong to the mass media, such as high-grossing movies, must make the audience empathize at a certain point, the story of "Source Code" is actually very simple, but the box office is a huge success, I think it is because the audience saw our sincerity, saw our exploration of science fiction themes, and then gave great support!"

"Back to this "Geng Hao Returns to His Hometown", in fact, before the start of filming, I also hesitated, after all, this is a realistic theme, recognized by the film investment circle: about realistic films, investors are reluctant to invest, directors are unwilling to shoot, and audiences don't like to watch them..."

"So, I'm going to take it in the direction of absurdist comedy... After all, I gave you Ge You and Huang Bo, and if you don't make comedies, I feel sorry for the audience's expectations!"

"You care so much about the audience?"

Lu Xiaoran nodded: "I make commercial films, of course, I have to pay attention to the audience's viewing experience, if you don't like it, I won't shoot, we often say that creators should look down on the audience rather than looking down on the audience, of course, there is also a kind of powerful creator who can seduce the audience to give up power and take the initiative to understand what he wants to say." ”

"Will it be to deliberately lower yourself in order to cater to the audience..."

"I don't think this point of view is right, the audience is always smarter than you think, good movies will always continue to attract followers, if they are contrary to the public in terms of subject matter and personal aesthetics, they are definitely not good movies. ”

It was very friendly here, and at the end of the question session, a boy suddenly stood up and said, "Why don't you participate in the Golden Horse Awards?"

Lu Xiaoran paused for a moment: "... Does it have anything to do with the movies?"

"I just want to find out..."

"There's no particular reason, it's just that I don't like their selection criteria..."

is like this, the golden code is far from the first authoritative award for Chinese films, and the most important thing is that Lu Xiaoran is unwilling to admit it!

In the year of "Stone", he did not participate, and then there were some controversies in remarks, and in recent years, it has become the norm for oranges to be absent from Jinma...

So much so that last year's "Lao Paoer" won the award, and few people discussed...

If we talk about the box office, the works produced by the orange series probably account for half of the domestic films, and in terms of word-of-mouth masterpieces, the movies produced by oranges are almost quality assurance!

The cross-era "Gravity" won the Golden Rooster Award for Best Director, Best Film, and Best Actress, but did not apply for the Golden Horse Award, "International Market" did not apply for the Golden Horse Award, and "Beautiful Mistake" did not apply for the Golden Horse Award...

No matter how much you brag about it, "International Market" won the best director at the Berlin Film Festival;

The absence of these heavyweight works is actually a positive slap in the face!

As soon as the boy sat down, a girl stood up again and asked, "You don't seem to like Xiao Xian Meat?"

“… I think the term "little fresh meat" is very disgusting, please call the new generation of actors young actors!"

"I think the people who are labeled as small fresh meat in the circle are those who have no works, hype all day long, and have no self-knowledge of the entertainment industry.

"Then do you think I'm also annoying an actor?"

“… can make the audience remember the role and forget that he is a good actor, otherwise he is just a star. ”

"But, "Lao Pao'er"..."

This should be a fan of the new generation of veterans, and when the host saw this, he hurriedly said: "Okay, the time is almost up, let's move on to the last question." ”

"I want to ask Director Lu, how did you play every actor so well?"

“… This is not my credit, the main actors play on their own... A lot of joy comes from their individual performances. ”

After the event ended, Lu Xiaoran returned to the hotel and accepted an exclusive interview with "Watching a Movie"...

During the publicity period, if you want your movie to be a big hit, you have to keep releasing news...

Mobilize non-moviegoers to enter theaters to watch movies.

Lu Xiaoran + Huang Bo + Ge You, the basic plate is 1.5 billion, how to mobilize the audience outside 1.5 billion?

It's all about publicity!

Talking more about "Watching the Movie" is about concerns about the lack of comedians...

"Not all actors can act in comedy, many people play the tragedy very well, but as soon as you let him act in comedy, others don't think it's funny at all. But a comedian, he often has little difficulty in playing tragedy. ”

"We did a variety show, "I Am an Actor", and basically all of them are handsome men and beautiful women, you can clearly see that actors who can play good comedy are missing in China's film and television industry!"

""Geng Hao Returns to His Hometown", I really searched for a long time before I found Zhang Xiaofei..."

……

No one doubts that "Geng Hao Returns to His Hometown" can't make money, it's a comedy theme, and the word-of-mouth and cast are all the top!

But the first day's 210 million results still surprised many people - the total production cost of this movie was less than 50 million

What is the concept of breaking 200 million on the first day?

In addition to "Love Apartment" and "Journey to the West", as long as it breaks 200 million on the first day, the total box office will not be less than 2 billion!