The film market in July, with the competition between the two films "Iron Man" and "Superman", is very hot.

Due to the success of the film market, countless people have also noticed the variety show "Run, Brother" produced by the director of "Iron Man".

Taking advantage of this, the program team also took the opportunity to launch an international version of the promotional video, and the members of the running men's team also went back to record some shots.

And the promotional video of "Run, Brother" is indeed very attractive.

Qin Feng's fanatical brain-dead fans are looking forward to the start of the show.

Now the program has been sold to 17 countries and regions, including the stick country, and it is undoubtedly a success for a new program that has not yet been broadcast.

Chen Ying is 19 years old and a freshman in college.

As a college student, she is very keen on movies and variety shows, but there are no particularly good-looking variety shows for her to watch in China, so many young people, including her, watch foreign variety shows.

After returning home from vacation, in addition to going out to watch movies every day, I watch variety shows or chase dramas at home.

And today, a program "Run, Brother", which she has been very concerned about since the announcement of filming, will be broadcast in the evening, for which just after dinner, Chen Ying stayed in front of the TV, and the TV station was also transferred to Beijing Satellite TV.

"Why did you stay in front of the TV so early today and don't go out at night?" After all, she went to college, so her mother was very loose about her, so she was also puzzled by Chen Ying's behavior, and she went out to play with friends after dinner as usual.

"Today, July 10th, it is better to stay at home. Chen Ying responded with a smile.

July 10th is the day when the legendary "Run, Brother" is broadcast.

As a member of Qin Feng's fanatical brainless fans, Chen Ying supports Qin Feng's works, and is also very optimistic about the variety shows filmed by idols.

Hearing her answer, Chen Ying's mother couldn't help but laugh, and then asked, "Today is the day when "Run, Brother" is played?"

"How do you know?" Chen Ying was surprised.

"Your mother and I are not antiques, and besides, the advertisements for this show are overwhelming, it's hard to think about it, it seems to be very good to watch the promotional video, and there are many people who like to watch this show. Chen Ying's mother replied, and then came over to watch TV happily with her daughter after a while.

In the past, the audience of entertainment variety shows was basically positioned among young people, but this time the audience class of "Run, Brother" is obviously diversified, not only school students, white-collar workers of office workers, and even some uncles and aunts who only love to watch soap operas and other older generations, are fully covered, which is also the first program in China that is known as a family fun for all ages.

After all, with the development of the times, many young people have watched online, and most of the people who still stick to watching TV in front of the TV are these older generations.

These audiences have one thing in common, that is, they don't like to watch the things that young people love to watch, so if there is a show that makes the whole family laugh and have fun, they will naturally love it and watch it together.

"Run, Brother" is obviously such a variety show that can cause joy for the whole family.

At this time, Beijing Satellite TV, conference hall.

"All departments do their own work, and tonight we have to work especially hard for the colleagues in the background database........." At this time, Liu Jiaxin is in the final mobilization meeting, although the program revenue has nothing to do with Beijing Satellite TV, but at present, the problem of ratings is no longer a problem, this program is destined to be popular, so it is still necessary to take it seriously, the program is popular, and Beijing Satellite TV can also get a lot of light.

At this time, the members of the running men's team were also very nervously waiting for the start of the show, and at the same time, they were also frantically promoting and interacting with fans on Weibo.

As the time passed minute by minute, it was soon close to half past eight, and finally the long-awaited "Run, Brother" that countless people had been waiting for started shockingly.

I saw that the screen went black, and the final trailer officially announced a few days ago began to be played.

The mysterious and somewhat suspenseful background music sounded, and under the attention of countless people, Li Chen, the leader of the running male team wearing a black suit and a cool shape, was the first to appear.

In front of Leifeng Pagoda, on the edge of the West Lake, the advertising words are like a needle and a thread, touching the heartstrings of countless people.

"Wow, that's handsome, and the beginning is so cool. Chen Ying shouted nympholy.

Subsequently, after the members of the running men's group walked through the stage show together and broadcast the personal wonderful shots of the opening performance, the game content of "Running Brothers" was officially edited and post-produced, and it was finally sharp.

The original version of "Run, Brother" has a special attribute, that is, very funny subtitles, this time after Qin Feng's request, not only inherited this big feature, but also strengthened, the good ones continue to be retained and strengthened, and the bad ones are removed, so this version of "Running Man" is even more funny.

Sometimes, some scenes that are not very funny, with some text on the side, may become the most classic funny scene.

The first part of the game that appears is the shivering acupressure tablet level.

Seeing that Chen He was very sassy and said that he had won the relay run championship in primary school, and then slapped his face, with subtitles to make up for the knife, many viewers laughed and their stomachs hurt.

And the interesting subtitles that the staff matched in the later stage are also 'adding fuel to the fire', at the moment when the stars are full of appearance, let those funny, cute, and very underwhelming words appear on the side, which directly makes the atmosphere of the show to a higher level, which is very fun, relaxed and lively.

"My mother, the legendary Fengshao, who saw the head and the tail of the dragon, still has such a funny and funny side! A female fan of Qin Feng said that she couldn't stand it.

In front of countless televisions, the sound of giggling and bobbing was filled in an instant.

When it came to the pool chair, I thought it was a delicious meal, and I thought it could be a comfortable meal, but it turned out to be a 'trap'.

In the ensuing guessing sequence, several members were bounced out one after another, and the guests were all kinds of before they were about to fall into the water in the air, all kinds of funny movements and distorted facial expressions, and it seemed very difficult not to make people laugh.

At the beginning, people sighed that Qin Feng's strength was really strong, thinking that he was the final winner, but he didn't expect to be torn up by his daughter-in-law, I really didn't expect Zhang Zifeng to become the final winner, and the various dog food sprinkled by the two in the show also made many viewers sad.

Beijing Satellite TV, Data Monitoring Room.

Liu Jiaxin has been walking around the data monitoring room without stopping a step.

"How's the ratings?" this is the sentence that Liu Jiaxin said the most tonight.

"It's broken four points, and it's still rising steadily!" the monitor said loudly, and at the same time thought excitedly: "Sure enough, it is worthy of being produced by Feng Shao, and the ratings are extraordinary." ”

Every time he heard the monitor's answer, Liu Jiaxin's face was excited and painful, and he regretted it even more in his heart, and a lot of banknotes were gone.

With the development of the plot, soon the whole show reached the final level, tearing off the famous brand, which is also the most competitive link for running men.

In this footage, everyone saw that the various battles of wits or not wits in the link of tearing famous brands not only caused a hilarious frenzy in front of the TV, but also invisibly taught all the audience a lesson and sent a lot of insights...

When the running men were recording the show, they didn't have any specific concept of the various appearances they showed, so everyone, like all ordinary viewers, stayed in front of the TV and watched themselves completely unburdened on the screen, and everyone laughed in place.

"It's so beautiful. Words like these have come from thousands of households, which also shows that "Run, Brother" has successfully made a good start.

Viewers who came into contact with this variety show for the first time felt very novel and fun when watching this show, and after watching it, they felt relaxed.

"Run, brother" after the running men's team shouted a slogan with high morale, and continued to move towards a new destination, the first issue of "Run, Brother" ended successfully here, and the official content of the show was accompanied by the theme song "Superhero" that sounded at the end of the film, as well as some funny tidbits behind the scenes, which drew an end to the first episode of the show.

After all, the follow-up profit of "Run, Brother" has nothing to do with the follow-up profit, so Liu Jiaxin tried all kinds of ways to recover the 'loss', so he asked Qin Feng, and Qin Feng also gave advice, so there was this "Running Man is Coming".

The content of "The Running Man is Coming" is basically a program based on the content of "Running Brother", although it is suspected of cheating the ratings, but it can allow the audience to revisit the role after the show is over, and it also increases the exposure of the members of the running men's team, so Qin Feng is also happy to see it.

The long-awaited running man has come to an end here for the time being, but the follow-up impact of the show has just begun.

As soon as the show ended, more than half of the Weibo hot searches were contracted, which shows its influence.

Weibo has become a bustling city, major celebrities take the lead in speaking, many artists who have not been bubbling for a long time, today they don't know what medicine they have taken wrong, they have come out to bubble, and after posting a Weibo related to the running man, they dived again.

A large part of them have a good relationship with Qin Feng, or artists who have cooperated with Yanhuang Media, and some have been cooperating with Beijing Satellite TV.

Many of these celebrities also really want to express their feelings after watching the show, after all, they work all year round, and now they have watched such a two-hour variety show with constant jokes, and they don't think about hiding their emotions.

The artist shared and forwarded the topic of running man to remain hot, which can be regarded as helping the show to do a free promotion.

Even the celebrities are so excited, not to mention the ordinary audience, who are also caught in a boiling discussion frenzy.

Whether it is the creativity of the show or the game link, the running man's novel and unique ideas are amazing, and at the same time, he once again admired Qin Feng's brain hole, and even made a variety show with so many tricks, I really had to accept it.

The online broadcast channel of "Run, Brother" this time is Tudou Video under Yanhuang, which will be broadcast exclusively, and this program has been updated at zero o'clock.

Many older viewers have already rested after watching TV, but many young people who go out and return home and turn day and night upside down are more and more excited the later the time.

So after the potato video was updated, many people began to rewatch it while commenting on it with relish in the barrage.

And under the official Weibo of "Run, Brother", countless netizens have left messages:

Netizen A: "I think "Run, Brother" is not bad compared to those variety shows in Bangzi Country and Europe and the United States, and even better, I deeply feel that it will refresh the domestic program composition and bring a huge impact." ”

Netizen C: "Look at the bunch of landmark buildings in Hangzhou in Running Man, it's really beautiful, you must go there to play when you have time." ”

Netizen B: "When I tore off the famous brand war, I felt that I was more nervous than the members of the men's team, and this show was too careful!"

Netizen Ding: "I didn't watch variety shows very much, but I just swiped Weibo and saw an idol who rarely updates the dynamics, and I actually recommended a variety show, searched on the Internet and found that it was really super good-looking, and it was being brushed three times..."

As the captain of the running men's team, Li Chen also ushered in a blowout of popularity this time, and his Weibo fans rose from 10 million to 17 million.

And Yang Xiaomi, as the face of the running men's team, has also been sought after by countless otaku, she originally had more than 5 million Weibo fans, but after the show ended, it didn't take long for her to quickly break through the 10 million mark, and as of a point, Weibo fans were as high as 28 million, surpassing the captain Li Chen, and becoming the one with the most fans in the running men's team.

And Jia Ling, who is the least famous, has skyrocketed from more than 400,000 Weibo fans to more than 5 million.

From the skyrocketing number of Weibo fans, we can know how popular "Run, Brother" is, and its popularity has even suppressed the popularity of "Iron Man".

With these unstoppable praises, many people have also discovered that after the first episode of "Run, Brother" came out, it was extremely rare to have almost zero negative reviews.

Although the brand effect of 'Qin Feng's products, it must be a high-quality product' has long been deeply rooted in the hearts of the people, there will still be some black fans who pick bones in the eggs to criticize, even the recently popular "Iron Man", there are countless experts who call the beasts all kinds of thorns.

But after the first episode of "Run, Brother" was broadcast, there were no bad reviews, which made many true love fans who were used to tearing up with black fans, and finally sprayed black fans who didn't dare to bubble, were a little unaccustomed to it, thinking that maybe the black fans were sleeping and hadn't woken up yet.

In fact, after the show was broadcast, after watching the promotional video before, the black fans who felt that this was a fan show with no nutritional value also watched a wave on the Internet, they hoped to find out the garbage of this garbage show, but in the process of watching it, the whole person laughed, and after watching it, the whole person relaxed a lot, and felt that this variety show was really a good-looking show.

Although he said before that this was a non-nutritious show, who wants to spend brainpower thinking about what his connotation is when watching a show, who doesn't want to watch a show to relax his tired brain, and "Run, Brother" does have some hidden connotations, so the black fans who can't spray can only be silent.

And this look, it's out of control, and even they themselves are starting to look forward to it, and then the run that will be broadcast every Friday night.

To do variety shows, the most important thing is to grasp the psychological needs of consumers.

"Run, Brother", as a reality show positioned as 'joy, humor, and competition', has been around such theme elements from the first minute of the show, and has not deviated from the topic for a moment.

So "Run, Brother" has also achieved unprecedented success, and the members of the running men's team are also excited and can't sleep tonight.