Chapter 197: Luxury Industry

Borrowing money is not a bad thing.

For Han Chudong, daring to take out a loan can shorten the time it takes to accumulate capital.

And he is confident that he can earn more money with his principal, so even if it is forty or fifty million dollars, he dares to borrow from the bank, even if the interest is five or six million dollars a year.

There is a great opportunity in front of him, if he relies on his own little by little accumulation, it is definitely a stupid thing for him to do, after all, there is money, but most of the money is in the value of the company itself, since he is unwilling to sell shares, or choose financing, borrowing money from the bank has become the best way to raise money.

A few days ago, he found out that he had leverage to take out a loan, so he contacted Mr. Clifton Nate and asked him to help him find some successful beauty brands.

It is not only an investment, but also wants to take advantage of the situation.

Rainbow Beauty suffers from no foundation, this company has just been established for less than half a year, and has invested too much money in marketing expenses, which has already invested more than 10 million US dollars, and will inevitably invest more in the future.

Carefully calculated, although the return is far greater than the investment, it will inevitably cause waste, and the product is too single to maintain the high-end image that has been forcibly created.

Therefore, Han Chudong wanted to expand with the help of acquisitions, and at the same time hoped to enter the European market, and then had the idea of acquiring a company.

After reading the list on the paper, there are many familiar names.

Han Chudong asked Mr. Nate, "This company called Gucci, are you sure that the valuation is only 60 million to 80 million US dollars?"

"That's right, I don't think it's on the market yet, and I can't remember all the information I got from a French business consulting firm, and I can't remember it all if I look at the details more specifically. ”

It's really mixed, and the market value of tens of millions of dollars is not a big problem in his eyes.

There is also the YSL company, with a valuation range of only 20 million to 30 million US dollars, Dior, Chanel, and Givenchy, which make more money and have a higher market value, and all kinds of brands have not yet begun to develop in the direction of giantization.

Sniffing out a strong business opportunity, I can't wait to get the detailed information of each company, go home and sit in the living room and look through it.

The luxury brand he remembers is the result of nearly half a century of development and continuous brand formation.

Gucci, for example, only started adopting the Double G logo a few years ago, and it wasn't long after the company moved to the United States that the pace of globalization began.

YSL, Prada, Hermes, etc. are not famous, and the prices are all within the budget of Han Chudong.

Nowadays, there are Chanel, Givenchy, LV, among which Givenchy relied on his close relationship with Audrey Hepburn to make a big splash in movies such as "Breakfast at Tiffany's", not to mention Chanel, who has invested in the fashion circle every year and has already created a very high brand image.

Originally, I only wanted to search for makeup and skin care companies, but I found these companies, because there are relatively few companies that really make a fortune from beauty products, and Europe is mainly transferred from the fashion circle to the beauty market, and there are more or less connections.

The money in this line of work is too fast, and Silicon Valley is still half-dead, some time ago I invested in Intel, not only did not make money, but lost more than 300,000 US dollars.

This made Han Chudong start to temporarily operate in the fashion circle, learn from the future French Moët Hennessy-Louis Vuitton Group, and build his own fashion empire.

He hopes to make more money first than acting as a so-called "godfather of technology" or something.

I looked at the company briefs of Hermès and Gucci and handed them to Mr. Clifton Nett, telling him: "I want detailed information about these two companies, including how many shares I can buy if I invest in them, and you can help me try to get them." ”

"Really interested?"

"Of course, if the price is right, I will definitely invest. Get in touch with me as soon as possible, and I'll try to raise more money in the meantime.

To be honest, if it weren't for the lack of money, I would like to buy this, this, and this, and I have already tasted the sweetness of making women's money, and forming a luxury empire seems to be a very suitable financial path for me. ”

Han Chudong made a decision, not dragging his feet at all, not to mention that there was no need to be entangled.

After all, he has accumulated some marketing experience, which is nothing more than constantly throwing money, choosing the best quality location to open a store, finding the hottest celebrity endorsement, and raising the price to a point that only a few people can accept.

The source of funds for the expansion of Baofeng Electric mainly relies on its own performance and the profits of mango toys and ex-boyfriend series masks, which can already support its expansion, and the money obtained from shares and patent loans happens to have no place to invest.

I wanted to go to Hollywood to develop before, and the initial investment of three or five million US dollars was enough to make a movie, and the research and development of the home game console project of Aurora Games was progressing slowly, and as for the development plan of the Walkman, it died before it started, because the core patent has been won, and it is not cost-effective to invest in it, and the return may not be as high as expected.

Life is very good, and the Lightyear Plastics Factory has started mass production of plastic components for 4WD racing cars, and other parts have also begun to be produced.

Probably because he didn't put too much effort into it, Mango toys in the eyes of Han Chudong have become assets that can be sold at any time, and they are thinking about getting another amount of money to push sales and profits to the peak, and then try to sell all or most of the shares and cash out the profits of the next few years in advance.

Mango toys can make money, but in Han Chudong's view, profits can no longer meet the demand, and the most urgent thing is to return capital to invest in more promising companies.

......

After talking with Clifton Nate for more than half an hour and explaining everything that should be explained, Han Chudong personally drove a Ferrari Dino to the company and picked up Mochizuki Kiko by the way.

In the past half a month, I have been talking to Miss Helena Bowman every once in a while, and neither side has been delayed, but she is not stupid enough to take the initiative to explain the existence of other people.

Occasionally, I spend the night at Mochizuki Kiko's, and we are much closer to each other, and we don't talk about living together.

However, Han Chudong did have the idea of buying a new house and living alone, living under the same roof as his elders, and encountering some troubles from time to time.

The good house he likes is far away from the city, and he can't be satisfied with the city, so he is thinking about making more money, so he buys a piece of land and asks the designer to help build a super luxury villa.

At this moment.

He came to the company accompanied by Kiko Mochizuki and two new bodyguards, and the first floor was not enough, and he recently rented the lower floor as well.

When he entered the office, the phone rang just as he could, and Kiko Mochizuki helped answer it and told Han Chudong that someone had found the guy who blackmailed him in New York......