After arranging the work of the presidents of the eight departments of the IBM Group, John met with the last person, Luo Ruilan.

In her previous life, she surpassed Lu Yingde to lead the world's largest company, and now heads the financial advisory department of IBM Group.

The reason why John wanted to meet Luo Ruilan was because Luo Ruilan had excellent execution ability and customer service ability, and had extraordinary talent in marketing, sales, consulting, and statistics, so John was ready to hand over IBM's product sales, customer service, and after-sales maintenance to her.

On behalf of the Group, I hereby appoint you as the Chief Marketing Officer (CMO) of IBM Group, responsible for the marketing development, product marketing, after-sales maintenance, and construction and management of IBM Group's directly operated stores. ”

After John finished speaking, he solemnly handed over the letter of appointment to Luo Ruilan. The future super-president will be responsible for the sales, promotion, and service of all IBM products from now on.

"Thank you, boss!" Luo Ruilan took the appointment letter with some excitement. She didn't expect John to appoint herself as CMO, let alone come to Morgan Manor.

After seeing Luo Ruilan accept the letter of appointment, John pressed his hand and asked Luo Ruilan to sit down, ready to make some arrangements for work.

"Products and services are the lifeblood of a company and the reason why customers choose us.

The imitation of products in the market is far stronger than we imagined, when the homogeneous products flood the market, our only way to win is to rely on high-quality service, so in order to improve IBM's service capabilities, and sales proportion, I decided to open IBM stores in some major cities around the world, specifically responsible for sales, maintenance of IBM products, to build a bridge between products and customers.

Of course, in order to reduce risks and reduce the company's financial pressure, the construction of directly operated stores will adopt a step-by-step approach and slowly roll out globally according to priorities.

Some major cities in China are the first tier, economically developed cities in Europe are the second tier, and economically developed cities in developing countries are the third tier.

Within 10 years, we will strive to have 500 directly operated stores of IBM worldwide. ”

John is poised to unlock a new approach to retail, bringing an unprecedented revolution to the retail of tech products.

Since May 19, 2001, when Apple opened its first store in Tyson Point, a high-end shopping center in Virginia, it has opened more than 400 stores around the world, making it the world's most profitable store, with an average revenue of $34 million per store.

So in this life, John wants to make this money-making weapon.

"Our direct store must be opened in the most prosperous area of the city, and the design must be high-end, atmospheric and high-grade, so that everyone who enters can feel comfortable and high-quality service, so that people passing by can stop and walk into the store. ”

In his previous life, Apple's direct stores were very forced, so John felt that IBM must also have such a force in this life to engage in direct stores, otherwise it would be better not to open.

"The first thing you do when you go back is to find the most prosperous location on Fifth Avenue in New York, then buy it, tear down the building on it, and leave a vacant land with an area of no less than 50,000 square meters to build IBM's first directly-operated store. ”

In order to highlight the compulsion of IBM's direct stores, John was ready to make a bloody investment, not only did he want to buy 80,000 square meters of land on Fifth Avenue, where every inch of land was expensive, but he also planned to invite the architect I.M. Pei to design the first direct store for IBM.

"And, Los Angeles, Chicago, San Francisco, Houston, Philadelphia...... Directly operated stores in these major cities in China will also be built one after another, London, Berlin, Paris...... These major European cities will also be followed by direct stores, so you should hurry up and visit these places when the time comes, because we have to open at least 50 direct stores every year, and it will be possible to reach 500 direct stores in ten years.

However, I hope you can carefully consider the location of each directly operated store, and if you can't choose the best prime location, then you would rather give up than open it, of course, it is better to buy it together with the land, which can be regarded as an investment in real estate.

As for the design and construction, it must be excellent, not compromising, not being almost the same, it must be stylish from the inside out, and it must be in line with the image of the IBM brand, understand?" John said and looked at Luo Ruilan seriously.

"Understand the boss!" Luo Ruilan nodded quickly, and asked at the same time. "What is the budget for building a directly managed store?"

"Keep it at $20 million to $30 million a piece, and individual stores can exceed a little, but it's best not to exceed $50 million. John thought about it and gave a more appropriate cost. I also want the horses to run, and I think that the horses don't eat grass, John can't do this kind of thing, since he decided to build a direct store with forced qualifications, he can't worry about money.

But when Luo Ruilan on the side heard this price, her head was dizzy, and she was afraid that she had heard it wrong, so she weakly opened her mouth to ask for verification. "Boss, how much do you say?"

"2-30 million US dollars, individual directly operated stores should not exceed 50 million US dollars. John patiently repeated.

This time, Luo Ruilan could hear it clearly, but she was also confused, because she had never heard that it would cost 2-30 million US dollars to build a directly-operated store.

If you build a department store, can you spend $20 million to $30 million? $50 million won't cost you that much money even if you put the doorknobs in gold.

"Boss, isn't the cost too much, it doesn't take so much money to build a directly-operated store? Luo Ruilan looked at John in surprise. She never believed that it would take so much money to build a directly-managed store.

"When the Fifth Avenue store is built, you'll know if you need to do so much. John smiled, and didn't bother to explain, facts speak louder than words, anyway, he calculated the price, and the difference should not be very big.

Luo Ruilan saw John's smile, and felt a little uncertain, 2-30 million US dollars is a lot, but if you really want to spend it lavishly regardless of the cost, it can be spent, but at the same time she is a little distressed, 2-30 million US dollars to build a direct store is too luxurious, even if IBM has money, it can't be so bad!

And according to John's vision, at least 500 such directly managed stores would need to be built.

500, which means that IBM has to spend more than $10 billion on directly operated stores alone.

How long will it take to recoup $10 billion, and how many products do you need to sell to make that profit?

Luo Ruilan wanted to advise John to be more economical, but she finally endured the words, first, she was soft-spoken, and she was a shrimp-like existence in the Morgan Group, so she couldn't say such advice, and secondly, when she saw John for the first time, John didn't know what kind of temperament and temperament John had, she didn't dare to speak indiscriminately, for fear that she would be sent into a corner by John if she was a little careless.

You must know that she has been able to get to where she is today, but she has put in a lot of hard work, and she has worked hard all the way from General Motors to IBM, so she cherishes everything now.

So she thinks it's better to find out John's temperament and temperament first, and find a suitable time to slowly persuade in the future, as for now, it is better to carry out John's orders, think of more ways to increase sales, and strive to earn back this investment as soon as possible.