"Do I need to have my company's crisis communications team handle it?"

"No, let them go. ”

John threw the newspaper on the table, took a sip of goat's milk, and prepared to eat breakfast, unconcerned about the critics' collective attacks on him.

They are all a group of idlers, who have nothing to do and have nothing to do to create a class, just to prove that they are superior to others.

What art films and commercial films, in John's heart, there are only what he likes and what he doesn't like, no one is higher than whom, if you really care about it, you can paint, sculpt, and write books, not for movies.

So for such a group of idle people, John's way to deal with it is to ignore it and ignore it.

If you do respond, these people will feel important and become more and more proud.

"Will the critics' attacks affect the box office?" said Devin Morgan, a little worried.

"No, the people who watch "Independence Day" are all young people, and the film critics have very little influence on them, and the more the film critics are shocked, the more people can sometimes arouse people's curiosity. ”

The age of the Internet has arrived, and in this era where everyone can have a voice, film critics who are high up with the help of the media are about to step down, so John has no worries about such a group of people affecting the box office.

No, in an office building in downtown Los Angeles, a group of people chatted in the pantry.

"You don't see today's newspapers, film critics all over the United States are attacking the demon director. ”

"I didn't see it, what's going on? Could it be that the "Independence Day" filmed by the demon director is too bad, so it was attacked?"

"No, they say that the demon guide has degenerated, ran to shoot commercial films, and compromised with money. ”

"To make a commercial film is to degenerate! Why don't they talk about Spielberg. ”

"The main thing is that the achievements of the demon guide are unprecedented, and this group of people wants to create gods. ”

"So the demon guide was cheated by himself, and it's not good if it's too good, but no matter what the critics say, "Independence Day" must be watched, who is with it?"

"Me!"

"Let's go!"

“+1...！”

“+1...！”

Soon seven or eight people in the pantry were together to go to the theater to watch "Independence Day" after work, and the critics' comments did not help them in the slightest.

Alvis, from Long Island, called a few friends after reading the newspaper.

"Hey, Jim let's go see Independence Day tonight!"

"Didn't you say that the demon guide deceived you! In the future, you will only watch war movies made by the demon director. ”

"'Independence Day' is also a war movie, okay! It's just that it's dressed up in science fiction, and you can't go or not. ”

"Go, why not. ”

"By the way, you call Philip, I'll go to the guy from Jojoth. ”

In a restaurant in Chinatown, New York, a Chinese couple is eating breakfast with their son, the male host is called Li Rong, the hostess is called Han Jie, they have come to Chinatown to open a restaurant for 5 years, the two have a son named Li Wei, deeply influenced by the country's movies, the male owner is a movie fan, and will go to the theater to watch movies in his spare time.

"Son, let's go to the movies at this week's family activities! The new film "Independence Day" of the demon director has been released. ”

"No, his movies are so boring. Li Wei shook his head, last time he accompanied his parents to the theater to watch "Forrest Gump" and dozed off.

Fifteen or sixteen-year-olds are in the period of defection, and children at this age are only interested in thrilling movies.

"This time it's different, the new film of the demon guide is a science fiction film, it is very intense, and the aircraft carriers have been blown up and sunk. Li Rong watched the trailer, and in order to persuade his son to go to the movie with him, he talked about some exciting scenes of the trailer.

"Hmm...... Okay, then go check it out, but if it's not good, I'll choose the film next time. ”

"Okay, no problem. ”

The same scene appears in many families, especially those with low incomes, where going to the theater on the weekend is a relatively cheap way to enjoy family entertainment, which can save a lot of money compared to going to an amusement park, and for a country with high taxes and nothing free, it can save a penny a penny.

On the other hand, Devon Morgan went to work on the new online after breakfast, and after coming to the company, she called a meeting of the management, although John said that he didn't care about the critics, but after thinking about it, she felt that something should be done to avoid the box office being affected.

"Everyone has read the newspaper today! The professional rating of "Independence Day" is very low, and we must take steps to minimize the negative impact of film critics, and everyone will talk about what to do. ”

As soon as Devin Morgan's words fell, a conversation began in the conference room, and after a few minutes, the head of the propaganda department, who was sitting at the bottom of the table, spoke.

"Since the professional rating of "Independence Day" is very low, I propose to expand the reputation of ordinary audiences and use the reputation of ordinary audiences to compensate for the negative impact of film critics. ”

"How?" asked Devin Morgan.

"We can contact the media and get them into the theater for interviews, and according to the survey at midnight last night, the audience still recognizes Independence Day. The head of the Propaganda Department replied.

"Is there any other way?" asked Devin Morgan, looking around the conference table and looking at the crowd.

"According to the survey, the audience of "Independence Day" is relatively young, so we should increase the promotion of young audiences, and increase the promotion of the Internet, young people are more like to go online, and it is a good way to use the Internet to publicize. "A master conduit in charge of theatrical distribution.

"Anything else?" asked Devon Morgan.

"Putting pressure on critics by warning them that if they discredit Independence Day, we're going to discredit them from free admission. ”

"Anything else?"

Finally, after seeing that no one spoke, Devin Morgan said: "Then use these three methods for the time being, if anyone has a better way to come to the office to find me, let's get busy!"

At the same time, on Paramount Pictures' side, President Shirley Lansing also called all the company's senior executives to the office for a meeting as soon as she went to work, and the new line put too much pressure on her, from "Seven Deadly Sins" to "Men in Black" Paramount has folded two movies in the hands of the new line this year, and now "Independence Day" broke the record at midnight, if there is no accident, it is another big hit, and the most important thing is that Paramount's $72 million investment in "Braveheart" is about to be released, and what is even worse is that this movie is far from "Independence Day" With only three days to go, there is a good chance that it will be impacted.

"The midnight box office of "Independence Day" broke the record, and the audience of the film has a good reputation, so let's talk about what we should do? "Braveheart" will be released the day after tomorrow, this time has been set, and it is impossible to change. ”

"The professional reputation of "Independence Day" is not good, we can push it in the back, let the company's media department increase the criticism of "Independence Day", and increase the publicity of "Braveheart". ”

"In addition, let the tabloids find some gossip about the actors of "Independence Day" and discredit them. ”

Paramount and the top brass racked their brains to figure out how to block "Independence Day" and make their films win the competition, and Hollywood studios are like that, attacking each other when interests are conflicting, and cooperating with each other when interests are united.

And sometimes even if there is no direct conflict of interest, there will be attacks, such as Disney Studios, which released cartoons that have no conflict of interest with "Independence Day" at all, but still jump out and attack "Independence Day".

Warner Pictures and 20th Century Fox Pictures have also asked the company's media department to try to discredit "Independence Day."

Among the seven majors, Universal Pictures and Sony Pictures did not participate, and the other five companies almost all aimed their guns at the new line.

And the reason why they aim their guns at the new line is actually very simple, the new line is a relatively high company among the second-tier distribution companies, and the first-line distribution companies naturally don't want to see the rise of the new line and threaten their own status, so even if it is the big director Spielberg, his dream factory will be attacked by these first-line distribution companies, not to mention that the new line, which is now very strong, has naturally become their priority target.

And this war is actually a challenge launched by the new forces against the old forces, and it is also a counterattack by the old forces to defend their position.