After the bottle was made, John took the bottle and went directly to PepsiCo, which, unlike Coca-Cola, was the head office of PepsiCo in New York.

So when John came to the door, it was not the deputy general manager of the branch who received him, but the president of the head office, Roger Enrique.

As for why it was Roger Enrique who received John in person, it was because he was a president who paid special attention to shaping the character of the product.

As early as 1983, after he took over as president of PepsiCo, he proposed a series of brand and cultural promotions, which made PepsiCo's sales skyrocket.

So when the secretary told him that there was a director who wanted to talk to him about ad placement, he chose to receive it personally.

"Hello, Director Chris Deng, you are the youngest director I have ever met. Roger Enrique was a little surprised to see John's immature face.

"Thank you! I think this is your compliment to me. John replied with a smile.

"Haha!" Roger Enrique was amused by John's little humor, for an old man, he had seen too many young people in his life, but not many young people who could talk and laugh in front of him.

Roger Enrique smiled and looked at John and said, "Director Chris Deng, I heard the secretary say, you have a movie ad placement that you need to talk to me about?"

"Yes, Mr. Roger Enrique, but before I talk about advertising, I have one thing I would like you to see. John said as he took the three aluminum bottles made by PepsiCo out of the suitcase.

"It's ......"

Roger Enrique's eyes lit up as he looked at the blue aluminum bottle with the Pepsi logo on the table, and he swore it was the most beautiful bottle he had ever seen.

"Mr. Roger Enrique, allow me to explain the three bottles. John looked at Roger Enrique's expression and knew that the old president had been attracted by the three bottles on the table.

And Roger Enrique did the same, after hearing John's words, he reluctantly put the bottle in his hand on the table, waiting for John's explanation.

"Mr. Roger Enrique, this is a bottle that I designed specifically for PepsiCo.

We all know that Coca-Cola and Pepsi are both soft drink companies, and it is difficult to distinguish the products of the two companies in terms of taste, so they can only be shaped in the character of the product.

The curved bottle is undoubtedly Coca-Cola's most successful outward character, while Pepsi, the world's second-largest company, does not have a product that can represent the company's outward character, which is very regrettable.

But it was for this reason that I decided to design a product that would represent the character of PepsiCo.

The whole bottle is divided into 3 types, which are the regular version, the commemorative version, and the limited edition. ”

John said and took the ordinary version of the aluminum bottle and introduced: "The ordinary version, as the name suggests, is aimed at the usual ordinary sales, and it is also the main sales product. ”

After putting down the regular version of the bottle, John replaced it with a commemorative bottle and said: "The commemorative version is a product to promote the company's brand and image, and on the commemorative bottle, we can cooperate with stars in film and television songs, portray their portraits on the product, and promote the culture of Pepsi through their image and influence." ”

After John finished speaking, he handed Roger Enrique a commemorative bottle engraved with the superstar Michael Jackson of a generation.

And Roger Enrique looked at the portrait of Michael Jackson depicted on the delicate bottle, and he knew the weight of this bottle, which was the starting point of the rise of PepsiCo.

This John is plagiarizing the method of the Pepsi Cola Company in later generations, and the Pepsi Cola cans in later generations will not be engraved with Louis Koo today and Jolin Tsai tomorrow?

After saying that, John continued to pick up the limited edition bottle and said: "Mr. Roger Enrique, the task of the limited edition is to cooperate with some big events, such as the World Cup, the Olympic Games、...... And so on, through these big events, to further enhance the weight of Pepsi in everyone's hearts. ”

After John finished speaking, he looked at Roger Enrique and said, "Mr. Roger Enrique, what do you think of my idea?"

Roger Enrique looked at John with a solemn face when he heard John's words and said: "Director Chris Deng, this bottle alone is worth millions, and I am willing to pay 2 million for it with your 3 promotion strategies." ”

A bottle is extremely important to the Coca-Cola Company, as early as 1915, in order to make a beautiful bottle, the Coca-Cola Company did not hesitate to make a "war letter" to the glass manufacturing companies in the United States, because at that time they knew that Pepsi and Coca-Cola could not distinguish between Pepsi and Coca-Cola from the taste, and only in appearance could they separate the products of the two companies, and Pepsi-Cola Company has never had a bottle that could represent the company.

So when Roger Enrique saw John's three bottles, he had already decided to send them to PepsiCo.

John shook his hand when he heard Roger Enrique's words, his goal was not the measly $2 million in front of him, but he had a bigger plan.

Not only does he have to seek the greater good for himself, but he also has to piggyback on the Coca-Cola Company, and John is a stingy man, and he always has been.

Ever since Mars of Coca-Cola physically attacked him, he decided to add a block to Coca-Cola.

And the best way to add blockage to Coca-Cola is to pull Pepsi, anyway, the world's cola market is only so big, Pepsi product sales go up, then Coca-Cola's sales will naturally decline.

"Mr. Roger Enrique, I am a director, but I am also the owner of ICM, and I am here today not only to talk about the placement of film commercials and the design of product packaging for your company, but most importantly I am here to form a long-term relationship with PepsiCo.

ICM is one of the largest broker management companies in the world, and we can provide resources to help your company promote all aspects of the entertainment industry, and your company can enjoy the benefits of promotion. ”

Roger Enrique heard John's words, and looked at John carefully, although ICM is not as strong as Pepsi, but it is also a leader in the industry, and what he never expected was that the young man in front of him was actually the owner of ICM.

"Are you really the boss of ICM?" Roger Enrique asked, somewhat surprised.

"Of course, if Mr. Roger Enrique doesn't believe me, he can immediately call Nancy, the president of ICM, to confirm," John replied in a serious manner.

Roger Enrique saw John's confident expression and believed John's words, after all, this kind of thing is very proven, and a phone call can distinguish the truth from the fake.

"Director Chris Deng, if I'm not mistaken, you mean that ICM wants to be the agent of Pepsi, right?" At this moment, Roger Enrique has already regarded John as an equal negotiator.

"Yes! In this way, the two companies can join forces and cooperate for a win-win situation. John thinks that the agency should be similar to the agency company.

It is also John's "feeling" that has made ICM go to a different path from history, and since then the brokerage company has also developed from individual business to corporate users, and ICM company, which was the first to launch this project, has naturally become the biggest beneficiary, and finally surpassed CAA and became the world's largest brokerage agency.

"Director Chris Deng, I need to have a meeting to discuss this question and then give you an answer, but your film Pepsi Company has decided to sponsor advertising, and as for the packaging you designed for Pepsi, I am also willing to pay $2 million to buy it, what do you think?" Although Roger Enrique is the president of PepsiCo, there are some things he can't decide on the spot.

John understood this, and therefore had no objection to Roger Enrique's reply.

"Mr. Roger Enrique, the cost of film placement is $500,000, and half of this money is paid upfront, and the other half is paid after the film is released. As for the bottle I designed for your company, I will not charge for it, and I will take it as a sincere gift from ICM to PepsiCo. ”

Although John has no money, he still understands the principle of small and big, and he thinks it is worth a try to use 2 million to get a long-term gold card.