Chapter 210: Celebration Party
It's no wonder that Louis Vuitton is stealing love.
LV and Gucci are competitors of the same grade, and LV has developed better, this company has long been eyeing the Gucci brand, and the managers have been thinking about merging Gucci.
So I just heard that someone made a move, and the chairman of LV would rather borrow money from the bank in debt, and wanted to eat part of the shares to prevent Han Chudong from getting a controlling stake.
Speaking of which, Han Chudong is the capital dealer who jumped out of his brain and killed Gucci with a large amount of money.
It's a pity that just after blocking the Casno company, the three successors of the Gucci family fell one after another, and Maurizio, who was tempted by interests, already had the absolute right to speak.
Just because Louis Vuitton suddenly appeared, Han Chudong spent at least four million more dollars to get enough shares.
Originally, the small plan was to take the Gucci shares held by Casno, and then cooperate with Maurizio Gucci to complete the financing and dilute the shares held by other Gucci family members.
The purchase of equity from members of the Gucci family was slightly more expensive than expected.
However, he finally succeeded in taking Gucci, only waiting for the French L'Oréal group to send money to complete a $30 million financing plan in order to stimulate the company's further expansion.
On the day the financing was announced.
I heard that Louis Vuitton abandoned his plan to buy Casno.
The company turned around and asked Han Chudong to buy itself at the original price, but Han Chudong had no money in his hands, but he wanted it very much, so he dragged it for the time being.
……
More than $60 million has been spent, and it doesn't matter if you spend more.
After secretly signing a new employment contract with Maurizio Gucci, Han Chudong said that he wanted to pay for a party and ask the other party to help invite some peers and upper-class celebrities to come over and have a lively time.
At the same time, it is also an official announcement that Gucci's major shareholders have changed hands, and the connections and circles of the rich are often piled up with money, and they were reluctant to spend money, but now their minds have changed.
It just so happened that he also had to meet with other shareholders, especially Casno Company, and Han Chudong wanted to sign a memorandum first to give himself some time to raise funds.
If Mango Toys changes hands smoothly, or if Gucci shares are pledged to borrow money from the bank, it is believed that sufficient funds will be raised soon.
As long as the shares of Casno are acquired, it means that Han Chudong has an absolute controlling stake in Gucci, accounting for more than 85% of the total share capital, and only Maurizio and two other Gucci family members are left as minority shareholders.
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Rent a large villa with a pool in front of your door, hire a professional party planner and prepare drinks and desserts in just one day.
The symphony orchestra was well-known in Florence, and a pianist who had given a solo concert in Rome was found, and Han Chudong was busy and handed over the task of supervising the party to his subordinates, and all of them were taken care of by the next evening.
After all, I underestimated the enthusiasm of Italian celebrities for parties.
As soon as half past six arrived, guests arrived one after another.
Han Chudong wore a men's black suit from Gucci with the iconic red and green stripes embroidered on the cuffs, and had just completed the acquisition and had already begun to advertise.
Kiko Mochizuki came back from Paris, accompanied by Eva Hermès, and some of her noble ladies and friends in France, saying that they were traveling by the way.
This trip to Europe.
not only swallowed Gucci, but also got 33% of Hermès's equity, which is not a snake swallowing an elephant, but it is almost there.
If it weren't for the fact that the society hadn't started to be impetuous, and there were too few women pursuing famous brands, which led to the poor performance of these luxury companies, it is estimated that it would not be Han Chudong's turn to make a move.
The mayor of Florence arrived with his wife, as did an impressionist painter who was very famous in Europe, and the sons and ladies of high society also came to join in the fun after hearing the news.
Maurizio was afraid of being cold, so he deliberately gave up making rules and asked his friends to call some friends to come over and play.
His friend's friend also informed his friend, one spread ten, ten to hundred, just one day, more than 80 guests came one after another, and some colleagues in the fashion circle made a special trip to join in the fun.
For example, a certain design director of Christian Dior, such as a shareholder of Bulgari, and the owner of a modeling agency.
Han Chudong walked casually under the leadership of Mr. Maurizio, and he received more than ten business cards, and people kept entering the venue at the door, and some little guys in their teens and twenties also came to join in the fun, which was quite a bit of the meaning of holding a party in "The Great Gatsby".
Originally, he thought that Americans liked parties very much, but it was not until this moment that he realized that the Italians were really powerful, they drank when they came, and they could talk to the people around them whether they knew each other or not, and they were quite familiar.
Have a quick chat with the person in charge of the party planning company and ask them to prepare more beer and whiskey.
Han Chudong himself stood by the pool with a glass of champagne, listening to others chatting in Italian, French or German, and he couldn't interject at all.
After a while.
Finally, he met an Englishman who took the initiative to talk to him, and the other party told him:
"Hello and thanks for hosting this lively party.
I'M A ROLLS-ROYCE DESIGNER, AND A CUSTOMER WANTED TO CUSTOMIZE HIS STEERING WHEEL AND SEAT WITH BALLY'S LEATHER, AND CAME TO ITALY TO BUY THAT SPECIAL COWHIDE, AND THEN A FRIEND BROUGHT IT HERE. ”
"As long as this brand of cowhide is really special for rich people, you should recommend our Gucci leather next time. Han Chudong joked, "I also have a Rolls-Royce, but it's just a normal version." ”
"Like our company's car, give you a business card, next time you want special customization, you can call the above phone, and the customized service is in charge of our team." ”
"Thank you very much, I think I'll call you when I change cars, please feel free and have fun......"
After Han Chudong finished speaking, he pointed to Maurizio Gucci, who was waving to him, and signaled that he was in trouble.
Seeing Han Chudong coming, Maurizio asked the band to pause first, and said loudly: "The organizer of today's party, Mason Han! Now we ask this billionaire from the United States to say something, I want to say that he has just become the largest shareholder of Gucci in the past few days, and brought 30 million US dollars in financing, I hope his arrival can make a change in Gucci, open more stores in the United States, Canada!"
He was the first to applaud, followed by others who joined in.
The translator hurriedly came over to tell Han Chudong the content of that sentence, and then followed him to the door of the building.
Having never been the focus of attention in front of so many strangers, Han Chudong coughed dryly and said: "Gucci is a great brand, it deserves to be owned by the most wonderful women and the most successful men, in addition to this, I have just become a shareholder of Hermès, well, Hermes is also very good, even the store is so beautiful that it looks like a work of art."
There is no purpose in holding a party tonight, as a newcomer to the fashion industry, I want to communicate more with my peers, and at the same time, I want to share the joy with everyone present. Talking too much would be like I'm deliberately advertising for Gucci, so let's stop there, and have fun. ”
Most people laughed and didn't pay much attention to it.
But a group of people who are in the fashion circle, especially the product director of Dior, and the boss of the modeling company, can't help but look at Han Chudong a few more times.
They don't know that in addition to Gucci, this young Chinese from the United States has also taken down Hermès, one of the French fashion giants.
From this, I vaguely smelled something abnormal, thinking that the capitalists in the United States began to pay attention to the fashion field in Europe, and they were mixed about it.
In Europe, Americans are less popular......