Beijing, Great Times Network Technology Co., Ltd., is also the parent company of "Daily Headlines" products.

Nowadays, for Lu Yan, the development of this kind of service and entertainment software products is as simple as a well-known developer, and building a house is so smooth and so high-turnover.

first took the money to register a network technology company, and then poached a few programmers with his three-inch tongue.

As long as it is not the kind of person who is extremely firm in mind and is a big player in the industry, it can be said that he is invincible.

Then use the money points to redeem the technical information of the product in the Tianzhu module of the system.

This kind of code-based product is not like a lithography machine. Technical information alone is not enough, but also subject to a variety of high-precision accessories that need to be imported.

It can be said that under his auspices, the project has progressed very smoothly, and in just one or two months, a mature Internet product has been born, which is simply not too familiar.

As for seizing the market, it is also quite insightful.

In the Internet rivers and lakes, traffic is king, and those who win users win the world.

If there are users, there is valuation, as long as you can retain users, spending some money in the early stage is nothing.

Soon launched a "read the headlines, get gold coins" campaign, according to the user's reading time, give away gold coins.

Gold coins can be exchanged for money for withdrawal, and can also be used to redeem Meituan coupons and easy-to-travel taxi coupons.

If you convert to the latter two, the discount margin is higher, in order to strengthen the connection between the three software.

At the same time, the slogan "What you care about is the headlines" was shouted, and a large number of users were quickly captured.

In addition, Lu Yan himself is a walking traffic and tens of millions of fans.

posted a news on Weibo, and immediately countless fans downloaded and tried it, and found that too many of the articles recommended here were what they wanted to see, and they couldn't hold it when they swiped it.

The number of daily active users has skyrocketed, and the development is smooth, which is not comparable to a service product like Meituan.

In other words, Lu Yan's Meituan, because of the 08 financial crisis, pitted a group of radical peers who burned money aggressively. It is not as difficult as Wang Xuanmeituan in another time and space, but it is also quite difficult.

Because this thing is a two-way cooperation between offline and online, it is not only about doing a good job of software and services, but also about competing for merchant resources.

Meituan's market positioning is that it is a "local life service provider", mainly targeting KTV, cinemas, restaurants, etc., which are frequented by offline consumption. The gross profit of single group buying in these areas is low, and the price cannot be raised because of the competitive relationship, which is a bit thankless to do.

In order to look good in terms of data, some group buying websites focus on cosmetics, clothing and other areas with high gross profits, which is tantamount to moving Ahri's cake and competing directly with "Juhuasuan", and the death is simply not too miserable.

For example, the first wave of the "Handle Network" that fell, the prospectus said, is ready to use part of the funds raised for logistics construction. I don't know where I got the courage to challenge Ahri's elephant.

In terms of advertising, Lu Yan has always insisted on online advertising.

Handle.com, Tuanbao.com, Nuomi.com, Dianping, etc., offline advertising is hot again. Users understand that no matter how much they want to use group buying, they have to search online.

Buy a bidding ranking with search macro, customers search for group buying, and Meituan ranks first, which is equivalent to reaping the offline advertising results of other companies.

In addition, the world's first group buying website, Lu Yan's world champion title, has made Meituan's development much smoother.

In addition, it is the importance of offline push legion that is a key to success.

Advertisements for businesses are basically ineffective.

In the early days of the development of the group buying industry, it was basically unrealistic to expect merchants to find group buying companies by themselves. Relying on the ground to push personnel, one family runs, one family talks.

So at the beginning of Lu Yan's business, he went to dig Ahri's "general Gan Jiawei."

And a large number of city managers such as Yu Shuangpeng and Song Jing, as well as regional managers, were also very attentive and hard-working in the early days.

For example, when Yu Shuangpeng led the team to Dongguan City, there were only a few employees, and Lashou.com already had a team of more than 20 people in the local area, and the market share was quite large.

But Yu Shuangpeng loves to ponder, and found that the people who pull the handle network have passion, but they have no strategy.

The Dongguan urban area is small, with many districts and towns, and the business district is scattered.

Yu Shuangpeng mobilized sales staff and went to districts and towns to make a few orders.

The people who pulled the hands were nervous and immediately assigned manpower to various districts and towns.

Yu Shuangpeng shook a shot and led people to conquer the businesses in the city.

Partnered with a cake shop to launch a Valentine's Day cake. Cooperate with KTV to design birthday discount packages to attract birthday customers to call friends, and at the same time visit major movie theaters.

The cinema industry is the most neglected area for many group buying companies in the early days.

Because the gross profit is too low, the gross profit of a movie ticket is only five cents. Many group buying networks feel that the gains outweigh the losses, but they ignore the user traffic and viscosity brought by movie group buying.

In this way, small wins are big wins. To make fewer mistakes is to make great contributions.

Lu Yan's Meituan, with a clearer market positioning, adheres to local services. Stricter push management, more affordable online advertising, option incentives...... , and many other favorable factors, becoming the industry leader.

Group buying is a two-way market, with merchants on one side and consumers on the other.

The important feature is that the more one side, the better the other!

Products in a two-way market will enter a positive cycle when they exceed a certain threshold. As a result, the more consumers there are, the more merchants there are. And the more merchants, the more consumers.

Just like Taobao has reached a certain scale, it is difficult for Penguin and Qiandu to grab the market.

Unless, it makes its own mistakes and mistakenly thinks that the consumption of the whole society is upgraded, and it is difficult for users to search for cheap goods, so there is a later Pinduoduo!

In the summer of 2012, Lu Yan's Meituan, with a market share of 57.4%, was already the industry hegemon. But there are still two strong opponents of Dianping and Nuomi.com.

The entire group buying market is a bit like the trend of moving from "princes fighting" to "three companies". However, due to the popularity of smartphones and the acceptance of merchants, the scale of the group buying market is still expanding.

The battle for the market between Meituan, Dianping and Nuomi.com continues.

At the beginning of July, Lu Yan put down all his work and entered the national team to prepare for the Olympics.

This time, he signed up for the men's 100, 200m and 75kg boxing competitions.

When the news reached the Internet, it can be said that it caused an uproar. Compared with Ma Yun in another time and space, it is even more surprising to make a movie.

Lu Yan is good at sprinting, and many netizens know about martial arts.

But martial arts and boxing, those are two concepts!

If this Nima is on the field, the nose and face are swollen by foreign players, how much will it affect the image!

Some female fans even left a message under Lu Yan's Weibo to appeal, not wanting Lu Yan to participate in boxing matches.

But male netizens are looking forward to this!