There is a saying in the circle: In the film circle, it is not just someone who wants to enter and can come in, let alone spend some money to have fun! Over the years, I have been optimistic about the development of movies and want to enter the sea of money, but in the end, it doesn't all end hastily?

A few years ago, Orange Imaging was only a small film studio, and the first movie it produced was called "Nightclub", with millions of dollars invested in gadgets...

Now, the market value is over 10 billion?

Many people said they couldn't understand it!

What's even more incomprehensible is a series of riotous operations after the listing of Orange Images, they first injected a bunch of animation studios, and then promoted the formation of the Orange Animation Alliance;

Invested 300 million yuan to build a 3,000-square-meter large-scale live-action shooting studio;

Large-scale acquisition of Chengtian Golden Harvest China cinema business;

And then what else are you going to do sci-fi movies ...

The first work is "The Wandering Earth", the director found a newcomer, what is Guo Fan...

It also established a North American branch and independently invested in action movies, "Fast Pursuit", "Raid"...

also acquired a game maker, called 37 Mutual Entertainment, renamed Orange Games...

That's what oranges do a year after they hit the market...

No one can read it.

They know that in 2012, the total box office performance of the movie produced by Orange exceeded 4 billion...

That's an afterword.

……

After the orange was listed, there was a lot of money...

More than two billion cash flow!

"Actually, if you want to make a game, it's quite simple, find a few planners, our special effects company is ready to make games, but you have to divide the game project and hang an orange card!"

"I'm already optimistic, there is a company called Sanqi Mutual Entertainment that makes web games..."

"You can do it. ”

Zhong Lifang took out a movie schedule and handed it to Lu Xiaoran: "Look, what's out of the ordinary!"

"Source Code" will be released on November 11th... Isn't that what we've been preparing for..."

"Look down and look at December!"

"Happy Magic... I can't watch this movie... , "The Thirteen Hairpins of Jinling" and "Dragon Gate Flying Armor" were released on the same day?"

Zhong Lifang smiled: "Yes!"

“… Why?"

"Zhang Weipin said that he didn't give Bona a copy of "Dragon Gate Flying Armor", which annoyed Yu Dong all of a sudden, so he used "Dragon Gate Flying Armor" to collide with "Jinling Thirteen Hairpins"!"

Lu Xiaoran paused for a moment: "Zhang Weipin is so hanging, banning Bona? Is there twenty movie theaters under Bona? Zhang Yimou didn't speak?"

“… Almost twenty. ”

"What can Zhang Yimou say? When did he speak?"

"It's a bit too much, no matter how big the grievances of these two people are, they must respect the laws of the film market. Have you ever seen "Batman" and "Spider-Man" released on the same day? Why can the six major American companies sit down and negotiate schedules, and Chinese films will only produce two blockbusters, and they have to kill each other, and the whole world will see jokes?"

"What are you telling me? You go and tell Zhang Weipin, Yu Dong has already found the Film Bureau, hoping to negotiate, so that "Jinling" on the 9th, "Dragon Gate" on the 18th, Zhang Weipin feels that he has a plan in hand, and I have it in the world!"

"Hold on to the rivers and lakes?"

"That's pretty much what it means!"

"Tsk... It's so lively, so are we going to be on "Twenty Years Old Again" in December?"

"Of course you have to go, the Korean side is ready!"

"Christmas?"

"Well, Don Jr. is very popular, and Christmas couldn't be more appropriate!"

Lu Xiaoran put down the schedule in his hand: "... How's your talk to Chengtian?"

“… They offered 800 million..."

Chengtian acquired Golden Harvest and inherited 22 Golden Harvest Cinemas, and in recent years, he has started to build more than a dozen, almost 38 cinemas, more than 300 screens...

"It's so expensive? Didn't it say that foreign capital is not allowed to enter the theater for screening?"

"That's all the old calendar..."

"Talk to them, talk directly to the major shareholders of Nippon, Wu Kebo is a white glove!"

"Okay!"

After chatting here, Zhang Jin knocked on the door and walked in: "Boss, hurry up, the people from Time Magazine are already here!"

“… Right away. ”

"Tie..."

Lu Xiaoran hurriedly lowered his head and tidied up his tie: "Okay?"

“… OK. ”

……

In fact, Xiao Luzi himself doesn't pay so much attention to appearance, but the people around him, especially Tangtang, pay great attention to dressing up.

So much so that Boss Lu has always been in suits and leather shoes, even if it is a private photo by fans, it does not need to be retouched, it is also very good-looking!

Coupled with his strong body, he was selected as one of the 100 most handsome people in the world last year...

In fact, small fresh meat is also very marketable - Korean boy groups are on fire in South America!

However, Xiao Xianrou is not as attractive as him - he is worth close to 5 billion!

"Time Magazine" has wanted to interview him for a long time, but there has been no chance, and Director Lu is too busy.

The orange market is complete, and you need an influential magazine to help you brag about it, and you hit it off!

The interview with him is a foreigner, what is James, Lu Xiaoran has a special translator...

"Impressions of the listing?"

"I don't think about it, in fact, going public is a completion of a ceremony, I don't think it makes a lot of sense, and it's not a moment I've dreamed of for years. If you really want to follow my idea, I don't want Orange to go public, our cash flow is still enough, but the competition is getting more and more fierce, you can't just focus on making movies, anyone who does media has to raise funds, make up for shortcomings, and expand the industrial chain. ”

"I know oranges are great, we have the most enthusiastic filmmakers!"

"We found out that most of Orange's shareholders are Internet companies, what do you think?"

"20% of China's movie tickets were sold online last year, and may reach 40% next year, these are the new impacts and changes brought to the industry, which shows that the Internet has been impacting the traditional film model, and the development of film companies in the future is to meet the needs of the Internet, and we will do whatever the Internet wants! Cinemas are our basic position, online and offline tickets can be sold, and the rest are TV series and online dramas, which can be directly played on the Internet!"

"The TV industry will fall the fastest, and it will basically become a customized drama service. What is this concept? The copyright is mine, and then the platform pays for it, and you do it, and you keep a little bit of production profit for you. If you apply for a topic, you will vote if you like it, and you don't need to shoot if you don't like it. Completely become a content agency, or a production workshop. ”

"The film is very risky, with theatrical distribution, as well as the cost of publicity, advertising, and copying. Therefore, the Internet adopts the strategy of participating in the head content in movies, leaving the high-risk, cinema market competition to a small number of companies that do head content. ”

"This is our only possibility of survival!"

"Are you so pessimistic?"

"It's not that I'm pessimistic, but the reality is already developing, we call the audience, they call the "user", if the two are connected, the Internet is already the ultimate home of the future. ”

"Will Orange do Disney mode in the future?"

“… It should be, the current situation of the entertainment media industry in the United States: movies can only contribute cash flow, but the most profitable is the media business, the most important foundation of oranges is the film business, we must do entertainment, otherwise, a few films will lose money, and the cash flow will be directly gone..."

"Do you want to go to Hollywood?"

“… I have thought about it, but the domestic market is currently the fastest growing in the world, and my main energy is still in the mainland, and I may go to North America to shoot a few action movies in the future, and the scale is a little larger!"

"Have you ever thought about investing in Hollywood?"

"No, what Hollywood values is China's rising audience base, not investment, China's investment in American movies is similar to Lenovo's acquisition of IBM, and it will not sell you the core technology, don't worry!"

"But Wanda is acquiring AMC Cinemas, and wants to acquire Legendary Pictures..."

“… That's his thinking, not mine!"

Wonderful Book House