“... Why has North America's revenue dropped so much?"

"The expenses are large, and the business in North America in the first half of this year is not very prominent..."

Belch...

That's right, in the first half of this year, in addition to a "Fault in the Stars" in North America, which won the local box office of $124 million at a cost of $12 million, the global box office was as high as 307 million...

Other films can only be regarded as tepid - "Human Removal Project 3" grossed $79.21 million in North America, but the cost has been as high as $10 million, and "The Conjuring 2" has a global box office of $354 million, and the cost has reached $45 million...

It seems that it will have to rely on "The Nun", "The Hunchback", "Annabelle 2" and "Insidious 3" - the first part of "Annabelle" cost $6.5 million and grossed $245 million worldwide!

If it is placed last year, this result is enough to be proud of North America!

This year, Hollywood's box office exploded, "Avengers 2", "Jurassic World", "Mind Squad", "Minions with Big Eyes" are all more than a billion dollar works around the world...

Universal even has a $20 million "Out of Compton" that hit $190 million at the North American box office...

The R-rated comedy "Wreckage of Life" released by Orange has a very good reputation, but the box office revenue in North America is $108 million, and the global box office revenue is $134 million, although it is not impossible to recover the production cost of $35 million, but I hope it does not meet expectations;

plus the immediate launch of "Fast Attack 2", which costs $56 million, and "The Great Wall" $120 million...

It's too much money!

Compared with last year's results, it can only be said that this year's orange manufacturing is so-so.

"Jurassic World" is too perverted, North America exploded and cut $650 million...

......

"Leader, do you think "Big Man 4" is suitable for launching now?"

“... Where's the script?"

"Still in the works..."

"Then cool down for a while, didn't you get to the point where the reputation kept declining?"

Zeng Guangxian suddenly interjected: "... Something just happened. ”

"What's the matter?"

"Jiangsu Optoelectronics has been investigated, and it is said that the procurement department has degenerated..."

"Normal, I've heard people say before that in the field of TV drama procurement, hundreds of thousands of people are considered very clean!"

"Now there is a popular name called the review fee, which is generally 10-200,000 yuan per episode..."

A bunch of people are talking about it...

“... No wonder you made us abandon the TV series..."

Lu Xiaoran waved his hand: "I didn't say to give up, we are now focusing on online video platforms... And the main reason why I gave up the TV series is because there are problems in the entire industry chain, and it has nothing to do with one or two people taking money!"

"Huayi, the Great Wall, Qiancheng, and Lafeng Film and Television are all involved..."

"There is nothing new under the sun, since you have entered the industrial chain, you must integrate into it..."

The is over, and they leave separately...

Several major listed companies have announced their financial reports for the first half of the year, and of course, Orange Imaging is the leader...

It's just that the market capitalization has dropped to 180 billion - the market is starting to cool down...

Huayi's market capitalization has dropped to 54 billion...

......

Brother Song came to Lu Xiaoran's office and took out the big data of orange ticketing, the number of people who want to see "Small Times 4", 259,000, the number of people who want to see "Gardenia Bloom", 174,000, "The Taoist Goes Down the Mountain", the number of people who want to see it, 369,000...

"The Return of the Great Sage", I want to see 50,000 people...

This 'number of people who want to watch' can be boiled down to the warm-up of the movie and the popularity of publicity and promotion...

The publicity of "The Taoist Priest Descends the Mountain" is really in full swing, and it has moved out the statement that it is "comparable to "Farewell My Concubine", Lao Chen really tried his best to build momentum in order to sell tickets, and wrote a love letter to Mrs. Chen...

"Small Times 4", the end of the Small Times series, "Gardenia Blooms", director He Yi has been promoted on more than 20 variety shows one after another...

On the other hand, "The Return of the Great Sage"...

Since the Shanghai Film Festival, Lu Xiaoran has been blowing, but you have to come up with something!

Do you just blow an egg?

The number of 50,000 people who want to see it is completely rushing to Lu Xiaoran...

With the data in front of him, Brother Song asked, "Are you so optimistic about "The Return of the Great Sage"?"

"Well, I've been waiting for four years, and I've finally waited for a pioneering work!"

Four years ago, Orange went on the market, and Lu Xiaoran directly spent more than 30 billion to form a domestic animated film alliance: Orange Animation.

In the past few years, except for the three parts of "Kuiba" and "100,000 Bad Jokes", almost no works have been released...

"Ten Cold", the highest return, an investment of 28 million in exchange for a box office result of 112 million...

Is it considered high?

can only be regarded as recovering the cost, and even the production funds for the second part have to be paid again...

"You wait and see, the box office of "The Great Sage" is at least one billion!"

Looking at Lu Xiaoran's confident eyes, Brother Song smiled: "... If you are confident, we will smash 50 million votes to make up for it!"

“... Fifty million is not enough, at least eight thousand... Rest assured, we've sold 24 licenses, and the money is enough..."

"Leader?"

"Huh?"

"Are you prejudiced against Xiao Xianrou?"

Lu Xiaoran raised her head: "Why do you ask that?"

"You see, Hua Yi did "Gardenia Blossom", Guang Xian did "Sudden Star Movement", Lay's bet on "Bounty Hunter" and "Mr. High Heels", and Wanda also did "Falling from the Sky", betting on little fresh meat... Don't you like it?"

Lu Xiaoran frowned: "Why are you asking this..."

"Orange Ticketing is facing the listing, and we have made some achievements, just online ticket purchase and ticket compensation, which is far from enough..."

"You can participate in the distribution!"

“... I'm already involved, but I want to get through the upstream and participate in the production of a few works!"

Brother Song said very truthfully, orange ticketing can be listed, with orange + Fujixun, listing is not a problem.

The question is, how to make money?

How to solve the blood loss all the way?

Now it is still in the stage of burning money to make up for tickets, and it is impossible for Orange Ticketing not to burn money, a lot of money, and the market share has been snatched away by Tao Piao Ticket...

According to the prospectus, the revenue of Orange Ticketing from 2012 to 2014 was 597 million yuan, 1.378 billion yuan and 2.548 billion yuan respectively

It looks good, but the profit is negative, and the operating losses for three consecutive years are 76 million yuan, 508 million yuan and 1.298 billion yuan respectively...

Profits can only be achieved through film investment, distribution, and peripherals...

Do the issuance, although the possibility of losing money is not very large, but it also can't make much, orange ticketing is mostly involved in the issuance, as for the periphery...

What are the peripheral benefits?

Less than 80 million in revenue a year...

Brother Song paid attention to Xiao Xianrou...

Orange big data shows that all works with small traffic and fresh meat are all profitable!

So, he wanted to ask Lu Xiaoran's opinion...

"Wait another half a year, and you'll know what little fresh meat is... They really don't smell good!" After thinking about it, Lu Xiaoran added: "In the future, the twist movie will be handed over to you to run!"

"Happy twist?"

“... Can't you?"

"It's too good..."

Happy Twist, already produced by Twist, must be a boutique reputation, if "Iron Fist of Shame" is handed over to Orange Ticketing Operation, he will make me more than 1.5 billion!

Lu Xiaoran got up: "... Let's go!"

"Where are you going?"

"Watch the movie, the premiere of "The Taoist Goes Down the Mountain"!"