Chapter 387: Lily's Business

A super-large white yacht of more than 100 meters, it goes straight on the calm waters of San Francisco Bay, stirring up white waves along the way.

The sky is an exceptionally pure blue, with large white clouds floating and the noisy chirping of seabirds as they pass through the sky, and lying on the deck chairs is a rare treat.

Lily's belly was slightly bulging, but it was not obvious now, and she wore a pink diamond ring on her hand, which was not too big, but it was very beautiful, and men often said that "the success of diamonds is the best marketing case of the twentieth century, and the success of turning a worthless stone into a luxury item that women covet", but what do you know? Women love diamonds, naively think that it symbolizes love, and men end up paying for it out of their pockets.

This pink diamond shines in the sun, with the advent of man-made diamonds, many people once thought that it would have an impact on the diamond market, the difference between natural diamonds and man-made diamonds is not much, people use carbon to make diamonds, even more dazzling than natural diamonds, hardness is comparable to natural diamonds.

What people didn't expect was that the appearance of man-made diamonds did not impact natural diamonds, the two actually belong to the same kind of items, but they were divided into "diamonds" and "moissanite", and a bunch of reasons were created to create the illusion that diamonds represent noble love, but moissanite is worthless, equal to the illusion of cheap goods.

This allowed the diamond to remain "noble" and low, and when Su Mu told Lily about it as a joke, Lily laughed and said, "This must be a trick by the diamond merchants!, right!?"

Su Mu shook his head and explained: "It may have been at first, but then it wasn't, will those women who have diamonds admit that their beloved treasures are the same as worthless artificial diamonds?"

Of course not, not only women think so, but also many men who have paid for diamonds, they don't want to admit that they have suffered a loss, they choose to continue to blindfold themselves, and paralyze their minds, so diamond merchants will continue to make money, and if one day in the future if you can synthesize moissanite with the same hardness as diamonds, then diamonds will become a stone that no one wants, and I think this scam will last a long time. ”

Lily didn't think so, she smiled and mocked: "How can you say that they are deceiving? No one is forcing consumers to buy diamonds, they are just advertising diamonds in the movie, I always feel that you are making excuses for not buying me diamond jewelry in the future." ”

"Why, I'll buy whatever you like. What I really want to tell you is that as long as the brand marketing is done well, even useless things can be sold for a high price, which is helping your luxury company come up with ideas.

To be honest, its brand marketing is a bit bad, and it can't be said to be bad, it can only be said that it has no features and spends less on advertising. I suggest that the price be one or two times higher, and let the Hollywood female stars show off your company's clothes and purses, and the more upscale the advertising venue, the better, don't be afraid to spend money, the money invested in the early stage can always be earned. ”

Su Mu said such a long sentence seriously.

Lily has nothing to do at home, and used to manage the Internet companies she invested in, but last year Su Mu persuaded her to empty them all, and there was a lot of liquidity in the account, but there was nothing to do, especially after their son Su Lin was abducted by the cute little girl from the giant sequoia ranch.

Now that the two don't call, don't expect the heartless little guy to call them first, it seems that they are about to go crazy on the ranch, but they will be sent to school in the second half of this year, and the couple is willing to give their children time to enjoy their childhood.

Since the future is destined to come from material pressure, why not let the child have a comfortable and wonderful life, Su Mu is ready to respect his decision, even if his son wants to be a veterinarian in the future, or stay on the ranch to work, they will not say much, their own life should be their own decision, measure whether life is worthwhile, should see whether they are happy or not, not how high the achievement is.

At the end of last year, the luxury jewelry brand "LiLi", which has been on paper, officially opened its first store on Rodeo Avenue in Los Angeles, and two weeks later opened a second store on Fifth Avenue in the United States.

Su Mu has long discovered that Lily's business talent can only be regarded as average, and consumers have not given face because she is the girlfriend of the richest man in the world, and now she is married.

In his opinion, most of the products designed by Lily and the chief designer are quite good and trend-setting, but the disadvantage is that the marketing is not done well. Before, no matter how Lily tinkered, Su Mu didn't care much, whether he made money or not was secondary, anyway, there was so much money in the family that he couldn't spend it, he just wanted his wife to have something he liked to pass the time.

I happened to be free today, so I simply told her some more suggestions, and Lily didn't mean to be polite to her husband at all, and said: "Sounds great, make a plan for me when I go back tonight, and then I will let people execute according to your ideas, if the business still doesn't work, then it's your problem, business genius!"

This sentence of "business genius" was accentuated by Lily, obviously mocking Su Mu's title, Su Mu asked her in a lazy tone: "Okay, I will die countless brain cells if I use my brain, what are you going to use to compensate for my losses?"

Let this name pass, the recent market value has fallen to the point that I can't bear to look at the stock price, where is the business genius, I just have better luck, and the examples of investment failure are not less than others, the difference is that I succeeded in the early stage and accumulated enough funds, while many people spend all their money after starting a business once, and even owe money to the bank, and it is difficult to turn over. ”

Lily threw a wink at Su Mu, bit her lip and said, "Whatever you ask, I will agree to you." ”

"yes, then do a hundred sit-ups. ”

“...... Get off this ship, I don't want to see you again today. Alas, daughter, this is your father, and you are so young that he is like making you suffer. ”

Su Mu laughed!

The phone rang.

A call from a drug rehabilitation center in New York was Mr. Senna on the other end of the line.

When I went back to New York to look for Senna, I accidentally found that he had fallen into a coma, and later the police sent him for treatment, but I don't know if he was better......