AS THE HX2, MOUDLE MOBILE PHONE WAS DISPLAYED, IT IMMEDIATELY ATTRACTED THE ATTENTION OF MANY MOBILE PHONE ENTHUSIASTS. There have been several brands that have come out with modular phones, but the market response has not been good.

The biggest reason is that the compatibility between modules is too poor, and there are often problems, which are not as good as ordinary mobile phones.

However, Hongxin's modular mobile phone is completely different, not only the compatibility is the same as the all-in-one mobile phone, but also has many personalized gameplay. This is very attractive to young people who are looking for individuality and mobile phone enthusiasts of other ages.

And Hongxin doesn't have to worry about HX2, MOUDLE mobile phones will affect the sales of HX2 original mobile phones, X2 is more convenient and adapts to mass users, while HX2, MOUDLE mobile phones are adapted to niche users, so go to the higher configuration version.

At the launch of other brands, there have also been cases where two collections were released at the same time. If the first series has a good user reputation, it will also drive the sales of the second series, and similarly, the second word-of-mouth will also promote the sales of the first series.

"It looks like it's fun, but I don't want to say when it will be released. ”

"Modular mobile phones, unreliable, right? It's better to buy HX2. ”

"I'll know when I come out, and I'm not in a hurry to buy it anyway. ”

"The price, how much is it, Nima I asked ten times!"

"Boom, you can't beat me!"

......

After Tang Gang introduced, the price of X2, as for HX2, the price of MOUDLE mobile phones will not be announced for the time being, because this mobile phone is sold according to the module and mobile phone frame, and there is no unified price.

"The standard version of HX2 is priced at 4888 yuan / unit, with 64GB memory. The price of 128GB is 5288 yuan/unit, and the highest price is 6888 yuan/unit......"

As soon as Tang Gang finished talking about the price of the standard version, netizens were already arguing.

"5,288 yuan, too expensive, isn't it?

"Domestic mobile phones dare to sell so expensive, Hongxin wants to grab money?"

"The performance of the X2 is better than that of other mobile phones, why can't it be sold at this price? Apple's junk new model dares to sell for more than 6,000!"

"Samsung S9 seems to be at this price, Hongxin is going to harden them?"

Tang Gang said: "A penny, a penny, we Hongxin dare to sell at this price, because we have achieved high performance, high quality, and a lot of investment in the cost, everyone is looking forward to it, on September 1st, HX2 will be officially released!"

Tang Gang is not exaggerating, Hongxin's investment in cost is indeed very large, so big that the profit of HX1 has been smashed into it. R&D, materials, cooperation channels, investment in foundries to increase production capacity, and the largest investment in the Kunpeng battery factory, all require money.

If it weren't for the financial support of Hongxin and Hongxin Games, it might have been loaned more than one billion yuan to the bank. It can be said that the development of Hongxin Electronic Technology Co., Ltd. in the next year will count on the profits created by HX2 mobile phones.

The audience applauded, followed by a question time for reporters. The guests also refused to leave, and wanted to find Hongxin to experience the HX2 mobile phone and see how the functions just displayed would be used.

The press conference has just ended, and the latest news has been released in the media.

"Shocking: Hongxin HX2 mobile phone released, performance reached the top of domestic production!"

"HX2 black technology mobile phone on sale, starting at 4888 yuan!"

"HX mobile phone system, lithium air battery, red core second-generation processor, Hongxin's new mobile phone is coming!"

"The latest news, Hongxin HX2 will be released on September 1st!"

......

The news of HX2 was swiped on various online media, and the performance displayed at the press conference made the public amazed and full of expectations.

Similarly, the price of the HX2 has been discussed.

The mobile phone home website made a sales estimate for HX2, and wrote: "The standard price of HX2 mobile phones has reached 4888 yuan, which is already a high price in domestic mobile phones, and the M10 series of high configurations released by Huawei were sold at this price." And the HX2 is actually the starting price! makes people wonder if the price is too high?"

"In terms of price, it is directly similar to Samsung, Apple and other big foreign brands. But for foreign brands, there are other costs such as import tariffs to take into account. Hongxin also sells at this price, and users may not necessarily buy it. ”

"Let's compare the three new machines on sale in September, the X21 of VI mobile phones, the starting price is 2888 yuan / unit, this pricing is very in line with the domestic smartphone market. When the X20 was released, it won the smartphone sales championship of the month in one fell swoop, and this time it may be brilliant again. ”

"Looking at Samsung S9 again, it goes without saying that the sales volume of the old factory is naturally more than one million units. In contrast, the sales of the HX2 are the most questionable. Although the features shown at the launch event are magical, if the actual user experience is poor, it may be suppressed by other brands. ”

"In addition, in August, the sales of rice mobile phones, birch, OP and Apple mobile phones have increased, and September is destined to be a bloody storm in the smartphone industry. Whether Hongxin mobile phone can get an ideal sales result, this website will continue to pay attention. ”

In the WeChat group of the management of Hongxin Electronic Technology, Lu Zixin was chatting with the company's senior officials about this issue.

"I read the financial department's statement last month, and the cost we invested in the production of HX2 mobile phones was 4.23 times that of HX1, and the amount of investment was too large to exceed the amount that our HX1 could make a profit. ”

Tang Gang said: "There is a lot of pressure, if the HX2 does not sell well, these investment projects will have to be stopped at least half! But I am still confident that it will definitely sell better than the HX1!"

The director of the marketing department said: "Our selling price is too high, and the sales volume will definitely suffer. ”

"There's no way to avoid it, and that's the route we're going to take. Lu Zixin said, "With the existing raw materials and production processes, if we want to improve the quality of mobile phones, we must increase cost investment, so we must take the high-end machine route." ”

"As for sales, we don't need to compare the quantity with other brands, only the turnover!"

Tang Gang immediately agreed: "Mr. Lu is right, the sales of civilian mobile phones must be the highest, such as rice and VI, which are limited by the overall consumption level of the country." However, looking at the world, the sales of Samsung and Apple mobile phones are higher. ”

"We are limited by production capacity, and it is more cost-effective to produce high-end machines than civilian machines. When the conditions are ripe, it is not too late to launch civilian aircraft. ”

"That's right, first gain a foothold, then expand your target market!" agrees the marketing director.

"That's right, Mr. Lu. Yao Li interjected, "As soon as the press conference ended, many companies came to ask about the battery, and wanted to place an order in our battery factory, what do you think will be arranged?"

"Drag it out for now, and wait for the new production line to be built. At that time, which orders to receive will be discussed at a meeting. Lu Zixin said.

"Okay, I see. ”

Everyone chatted for a while, full of expectations for the future of the company, now they just need to be patient, the sales of HX2 in September will determine the status of Hongxin mobile phones in the smartphone market. In the end, it will soar into the sky, or it will die down.