Chapter 13 Advertising Preparation
"Sunny girls?!" cried out the little fat man.
Xia Hongwu and the five were in no mood to pay attention to this little fat man at this time, because they had already fallen into shock and ecstasy.
The Internet is full of discussions about "Sending Bright Moon", although it is mixed with some unpleasant sounds, but there are too many netizens who can't stand the praise, and these voices quickly sank.
In 'World of Warcraft' and 'Li Yi', posts about "Sending Bright Moon" were high-level, with more than 10,000 people replying to the post.
The number of followers of the Weibo account opened by Li Zhe for them is also increasing rapidly, and it has now exceeded 70,000 followers.
You know, in 2010, the number of Weibo users is only about 50 million.
In addition, there are video websites and music websites, and the number of views of "Sending Bright Moon" starts at one million, and some platforms even give special recommendation resources.
On the whole, "Sending Bright Moon" has become popular on the Internet, and Xia Hongwu's five-member Sunny girls group has also begun to gain attention in the industry.
In the Internet café, a group of boys had already thrown down their keyboards and mice, looking at the figure of Xia Hongwu and the five of them, and whispered.
"Holy! It's really a Sunny girls!"
"Who are the Sunny girls, Stick?"
"You haven't heard of the song "Sending the Bright Moon", which has been very popular recently?"
"I'll them! Are they the five beauties who sang "Sending the Bright Moon"? Are they really fake?"
Seeing that the people in the Internet café didn't even have access to the Internet, they talked about them a lot, and even some of them were still eager to come forward to talk, Xia Hongwu and the five of them began to be a little nervous, after all, they had never encountered such a situation.
In the end, Xia Hongwu didn't even get off the plane, and hurriedly escaped from the Internet café with the other four sisters.
When they got home, Xia Hongwu and the five of them still felt as if they were in a dream, and they couldn't believe that everything they had just learned was the truth.
Jiang Qing finally couldn't help but said weakly: "Are we on fire?"
"I guess so, but the name Sunny girls is too ugly. Although Gao Lan was complaining, he still couldn't hide the smile on his face.
"Wouldn't there be a brokerage company coming to us soon?" Zhu Sihan said excitedly.
Lin Man smiled and said, "It's so easy to get angry, it seems that we are still talented." ”
Xia Hongwu pushed her and said, "That's because you can become popular with Li Zhe's songs, without the song "Sending the Bright Moon", you wait for your mother to arrange a blind date for you every day." ”
"Sister Hongwu, what should we do now? The fire is on fire, and if you don't enter the brokerage company, you won't be able to make money. Jiang Qing frowned and said.
The five of them fell silent in an instant, which is indeed a very real problem.
Xia Hongwu's face was full of confusion, and after a while, he said: "Let's take a look at Li Zhe's opinion first, after all, we still owe him an endorsement." ”
…………
No. 2 Middle School Campus.
In the teacher's office, the head teacher Xu Shengjun took a sip of the teacup, then looked at Li Zhe and frowned: "Why have you been asking for leave recently?"
Li Zhe touched his nose and casually made up a reason, saying, "A friend of mine is hospitalized, and his family can't get over, so I'm going to help." ”
Xu Shengjun waved helplessly: "Go, go, go." ”
Although Xu Shengjun is not very fond of students taking leave, English teacher Wan Li praised Li Zhe, believing that he has the hope of winning the first place in the English subject of next year's college entrance examination.
What's more, Mr. Qian has also praised Li Zhe in front of him twice.
If you don't look at the monk's face, you have to look at the Buddha's face, and Xu Shengjun can only turn a blind eye to this.
After leaving the school gate, Li Zhe took a taxi and soon returned to the Peanut Technology office.
As soon as he entered the door, Tang Wenxing walked over with a document.
"Mr. Li, I have already talked to several companies in terms of advertising, this is their offer, you can take a look. ”
Li Zhe took the document and roughly browsed it, and said: "Leave the CPM and CPA, cut the price by one-third, and don't want it if it is higher." ”
"Okay, Mr. Li. Tang Wenxing nodded.
Li Zhe moved a chair and sat down, and said to the three people: "Soon we will usher in the first wave of advertising, although it is a test of the water promotion, but you have to keep an eye on the background and record detailed data, including registration, payment rate, retention rate, daily activity and so on." ”
The three of them nodded one after another, and after this period of contact, they were all full of admiration for Li Zhe.
It is hard to imagine that a 'college student' is so proficient in Internet marketing and knows so many promotion and operation methods.
Take this "Sending Bright Moon" as an example, the three of them have witnessed how an obscure new song has become one of the hottest pop songs on the current Internet under the promotion of Li Zhe.
And this Sunny girls group has also gone from being unknown before to being hot now.
If the three of them knew that Li Zhe was still only a 'high school student', it was estimated that they would begin to doubt their lives.
Li Zhe finished saying some important content, and then said with a smile on his face: "It's going to be hard for everyone during this time, as long as this promotion goes smoothly, I will give you a bonus next month." ”
"Okay!" Tang Wenxing couldn't help but take the lead in applauding, and the other two also reacted quickly and applauded.
The bonus is secondary, mainly because the three of them see the ability of the boss and the prospects of the company, and if the company grows, the benefits for the three of them are obvious.
Li Zhe then explained again, and then entered his independent office.
turned on the computer, Li Zhe clicked on a folder on the desktop, which was some tidbits and videos left when he was filming the MV of "Sending Bright Moon".
Li Zhe remembers that the page game advertisements in his previous life were also gradually changing.
From the edge ball pictures at the beginning, to the CG animations that intercept popular games, to the endorsements of real stars, I don't know how many netizens have blinded their eyes.
In the end, it turned out that the endorsement advertisements of middle-aged male stars have the greatest impact on the promotion data of most games.
Because at present, the game of "Legend Country" under the banner of "Legend", the paying players are mainly middle-aged, with abundant funds, strong spending power, and feelings, which is very suitable for the player attributes of the legendary web game.
Therefore, game manufacturers will not look for Xiao Xianrou as a spokesperson, but instead find middle-aged male stars to endorse, because middle-aged male stars are more well-known in the minds of legendary players.
Li Zhe couldn't afford to invite these veteran stars, so he could only settle for the next best thing and create a spokesperson by himself.
Although the effect may not be the best, it can't stand the low cost.
Li Zheman made a full calculation to promote the combination of "Sending Bright Moon" and Sunny girls, and the cost did not exceed 100,000.
If you invite a star with a price of 100,000 yuan, the effect may not be as good as Sunny girls.
The content of Li Zhe's endorsement advertisement is also very simple, and there is a picture of five people stumbling and almost falling down when they are dancing fans, and Li Zhe plans to intercept this picture as an advertising promotion for the web game "Legendary Country".
Why use this picture? Because this picture is eye-catching, attractive, and will make netizens who don't know the truth have an urge to click, in professional terms, the UV will be higher.
In the later generations of live-action advertisements for web games, almost none of them were shot seriously, and even many of them directly used the live pictures of the studio as advertising materials.
It's not that the operators don't understand aesthetics, but this kind of alternative and strange advertising is more effective for promotion.
Two days later, just as Li Zhe was about to launch an advertisement, Xia Hongwu's phone suddenly called.