Chapter 35: The Plan of "New Real Estate".
Fang Xiaoya entered the kitchen, looked at all the dishes on the table, her face was full of smiles, and she kissed Song Mengcheng on the face and said, "Reward, make so many dishes, and order me braised small ribs." ”
Song Mengcheng wiped the lipstick marks on his face with his hands and said, "Just cook two dishes in total, more?"
Fang Xiaoya saw Song Mengcheng's movements and said, "Don't wipe it, don't wipe it, there's a lipstick mark on your face, how beautiful it is." ”
Song Mengcheng shook his head helplessly, gave her a bowl of rice, and said, "Let's eat." ”
After eating, Fang Xiaoya cleaned up the kitchen, and Song Mengcheng made tea in the tea room.
Fang Xiaoya also entered the tea room after washing the dishes and chopsticks, Song Mengcheng took out a bank card and handed it to her and said, "Your commission is here, a total of 4,000 yuan." 800 is the salary and 3200 is the commission. ”
Fang Xiaoya smiled and said with a bank card: "So much." ”
Song Mengcheng said: "If you get a 10% commission, the company's employees are only 8%. ”
Fang Xiaoya said happily: "I can buy new clothes to wear again." Then he saw Song Mengcheng and said, "Hey, why don't you wear the clothes I bought for you?"
Song Mengcheng also looked at Fang Xiaoya and said, "Aren't you wearing it too?"
Fang Xiaoya looked at herself, but she didn't wear it, and said with a smile: "Then when we go out another day, we will wear it together." ”
Song Mengcheng said, "Okay." ”
Fang Xiaoya said: "You're not satisfied, aren't you? ”
Song Mengcheng said, "Okay! Absolutely not. ”
……
"Jiang Honghua is in the case, your mission is over. ”
This is a text message sent to him by Cheng Nan.
Song Mengcheng still chuckled in his heart, he didn't know what happened to Jiang Mengmeng, so he took out his mobile phone and flipped out Jiang Mengmeng's phone, but it was not broadcast in the end.
Jiang Honghua was arrested, all the important members of his staff were imprisoned, Wu Haiqiang, the No. 2 person, escaped, and Jiang Honghua's related industries were seized.
Song Mengcheng confirmed the matter from the news.
Song Mengcheng did not have the pleasure of planning success at all, on the contrary, he fell into a deep self-blame, for his own behavior, the harm brought to Song Mengmeng, in the self-evaluation system, this is a stain that is difficult to erase since his rebirth.
Song Mengcheng made a phone call to Xu Xiangwei to ask about the situation.
Xu Xiangwei said: "There was an accident in Mengmeng's family, and his father has been arrested for smuggling and organizing crimes with the nature of the underworld. I've been contacting Meng Meng for a few days, and she seems to be missing. ”
Song Mengcheng said: "You continue to contact her, and I will also find a way to contact her." ”
After hanging up the phone, Song Mengcheng called Cheng Nan again, Cheng Nan said that they didn't know Jiang Mengmeng's whereabouts, and only said that Jiang Honghua's matter had nothing to do with Jiang Mengmeng.
Helpless, Song Mengcheng could only leave a message for Jiang Mengmeng with a text message: Mengmeng, are you okay, please reply when you see it.
Song Mengcheng guessed that Jiang Mengmeng should not be able to accept the fact that his father was arrested, and should have gone into hiding. Where would she be, at this time Song Mengcheng found out that he didn't know anything about Jiang Mengmeng at all.
After waiting for two days, there was no reply, and Song Mengcheng could only put the matter aside for the time being.
Song Mengcheng went to the company, and when he saw that it was the boss at the front desk, he stood up in a panic and said hello.
Song Mengcheng smiled and nodded at her, signaling her not to be nervous.
This little girl at the front desk obviously failed to understand the meaning of Song Mengcheng's smile, and paced in her heart, the boss smiled at me, what does this mean?
Song Mengcheng first went to the "New Real Estate" magazine, Xia Qiuwen saw that the boss was coming, took out the fourth issue of "New Real Estate", handed it to him, and said: "Mr. Song, this is a new issue of the magazine." ”
Song Mengcheng took the magazine and asked, "What about the income from advertising?"
Xia Qiuwen said: "The advertising revenue of the fourth phase is still good, in addition to the annual contract signed by Hainan Airlines, the renewal of the two real estate customers signed by Fang Xiaoya, the customer department took over Mazda at 5 folds, and signed a half-year inner page advertising cooperation with Ninghai Club in Feng San, and also added 2 real estate customers and 3 hotel customers, all of which were signed at 4 folds. ”
Song Mengcheng asked, "What difficulties do you need me to solve?"
Xia Qiuwen said: "This year's real estate situation is good, there are a lot of new real estate, often have to go out for interviews, or participate in activities, so the editor is very busy now, can you expand the staff?"
Song Mengcheng said: "You make a report, I will approve it, and send a copy to Chu Hongyan, but I have a suggestion to conduct a sales business training for all the editorial staff, and at the same time of collecting and editing, you can boost sales, and the commission is half of the customer department." ”
Xia Qiuwen said: "Will this be messy?"
Song Mengcheng said: "The business they receive, and then appoint the customer department to dock, but this kind of business issued by the company, the commission of the sales staff is reduced by half, so that there is no waste of time, both will be satisfied, and for enhancing the efficiency, there is a great benefit." ”
Xia Qiuwen said: "Okay, I asked the sales manager to conduct a training for them directly. ”
Song Mengcheng asked, "How is the distribution doing?"
Xia Qiuwen said: "The issuance of this piece is progressing very slowly, and there are not many high-end clubs, hotels, and cafes in Hainan. ”
Song Mengcheng thought for a while and said: "You ask the personnel of the distribution department to shift the focus to the newsstands, it is best to occupy all the newsstands in several cities, and the discount can be given to the newsstands, and it is recommended that they sell them at a 5% discount, but the focus should be on Haikou and Sanya first." ”
Xia Qiuwen said: "No problem. ”
Song Mengcheng thought for a while and said: "You can communicate with the business department, expand your ideas, in addition to hard advertising and advertorials, you can consider adding supplements and magazines with gift advertising entrainment and other ways to develop new products." ”
Xia Qiuwen said: "There is no problem with entrainment, but the supplement will increase the workload of the editors, and it is not easy to coordinate." ”
Song Mengcheng smiled and said: "The problem of manpower has never been a problem, as long as the sales go up, you can expand the manpower at any time." In the supplement part, customers will also provide a lot of materials and ready-made promotional materials, but they must pay attention to the degree, and they can't directly come up with the kind of advertising advertorials that boast about themselves. ”
"Oh, by the way, how is the website?" Song Mengcheng continued.
Xia Qiuwen said: "Several issues of the journal have uploaded the electronic version of the content, and the traffic is not high. ”
Song Mengcheng said: "You can cooperate with some large websites with real estate classifications, provide content for free, and attract traffic. ”
Xia Qiuwen said: "This is a good idea. ”
Song Mengcheng said: "There is one more thing that needs to be prepared in advance. ”
"At the end of the year, we plan an annual selection activity, preferably on a national scale, and the award design is best linked to social public opinion, such as the real estate brand with outstanding contributions to urban development, the annual innovative design concept habitat, the annual ecological habitat, the outstanding figure in the real estate industry, etc. ”
Xia Qiuwen asked: "Is it free or charged?"
Song Mengcheng said: "Of course, it is a fee, but it is necessary to give awards in disguise, according to the amount of advertising, but there is a premise, that is, this real estate is indeed very good in the industry, and it is also in line with this award, so it can't be messed around." ”
Xia Qiuwen said: "At present, our content is mainly based on real estate in Hainan, and I think the success rate is not high. ”
Song Mengcheng said: "So you have to make in-depth adjustments to the content framework, to face the whole country, focus on the areas of Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou and other economically developed regions, and the selection of interviews should also be based on the top of the industry." ”
Xia Qiuwen asked: "Do you want to make New Real Estate a national magazine?"
Song Mengcheng said: "With the sustainable development of China, the real estate industry must be the first industry to emerge, which is the trend of the times, so we must plan in advance, and the idea of a corner of peace can only make a little money." In two or three years, the company will move to Kyoto, so you must prepare in advance. ”
Xia Qiuwen said: "I understand, I will readjust the content of the fifth issue. ”
Song Mengcheng said: "The manuscript that has been made is not needed, it is not an overnight thing, we first take advantage of the big tree of Longfor real estate to carry out primitive accumulation and change little by little." ”
Xia Qiuwen said: "Yes, the investor of New Real Estate magazine is Longfor Real Estate, and if the content becomes a national content, they will definitely not be willing." ”
Song Mengcheng said: "I estimate that the cooperation with them will only last about 1 year, after all, the cost of 500,000 yuan per issue and 6 million yuan for the whole year is still too much." They are quite local industry leaders, so we are needed, and once they accomplish this goal, our existence will become chicken ribs. ”
Xia Qiuwen said: "I finally understand that in the agreement, Longfor Real Estate will not continue to undertake internal magazines, so the original price of the magazine will be transferred to us, and we will continue to operate the magazine. ”
Song Mengcheng said with a smile: "That's right, I made the layout in advance, and I had no choice, I didn't have a penny at that time, so I could only borrow chickens and lay eggs, just by helping them with 500,000 yuan a month, there may be some profits in the early stage, and as the team increases, the profits will become less and less." At that time, it wasn't them who thought it was chicken, it was us. ”
"So I can only move forward, not because I am ambitious, but because I am forced to move forward. ”
Xia Qiuwen said with a smile: "Mr. Song, you are a typical example of being cheap and selling well, but your crooked reasoning is quite reasonable." ”
Song Mengcheng said: "If I don't do this, as soon as this agreement ends, won't all of you lose your jobs? Moreover, Longfor Real Estate has stopped the operation of the magazine, and we will continue to do it without violating any commercial principles, let alone personal moral issues, and we can have another career. ”
Xia Qiuwen asked: "Then the issuance of this piece, should it be laid out in Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou in advance?"
Song Mengcheng said: "This is not needed for the time being, we still have to respect the investor and wait for the end of the agreement, but the content should be adjusted as moderately as possible, and the macro level such as industry views, policies and regulations, and architectural design should be adjusted first, so that no one can find fault." ”