Chapter 13 The inaugural issue of New Real Estate was released

The next day, before 9 o'clock, the employees of Erxin Company came to work one after another, and it was always very lively before the start of work, some people were eating breakfast, some people were flipping through the information, some people were walking around in the hall, in short, all kinds of voices.

Out of the room, Song Mengcheng held a regular meeting on Monday with everyone.

Song Mengcheng said, "Now we have a meeting, please report on the progress of the work." ”

Chu Hongyan, as the director of the office, was the first to stand up, Song Mengcheng waved his hand, motioned for him to sit down and said, Chu Hongyan sat back in the chair and said: "All the employees currently joined the company have submitted their resumes and have all been filed, and the company's system has also been excerpted in accordance with the content of the "Longhu Basic Law", forming the management system of our new classic media, and has made detailed specifications on the reward and punishment system such as lateness, early departure, leave, overtime, and year-end bonuses. ”

Song Mengcheng smiled and said, "It's a good job, I'll see it later." What about the ocean?"

Zhang Haiyang said: "I have designed a total of seven logos for Longfor Real Estate, Longfor Real Estate has determined one of them, I am already doing extended design, should be within a week, will be completed all the extended design, submitted to Longfor Real Estate for review, it is estimated that there will be two revisions, all completed I expect it should be about two weeks." ”

Song Mengcheng said: "As long as the logo is determined, the design behind it will be much easier, so don't be too anxious, this is the first design we have done, we must improve the quality of the design, these will become our company's cases in the future, and will also become your personal cases, so it is very important." ”

Zhang Haiyang nodded and said, "Mr. Song, please rest assured, I will try my best to do the best in design." ”

Song Mengcheng turned to Xia Qiuwen and said, "How is Qiuwen over there?"

Xia Qiuwen said: "Mr. Song, the first issue of the "New Real Estate" has all been released, the design work is nearing the end, if nothing else, before getting off work today, should be able to complete all the work, you approved, I can contact the printing factory to start printing, we have begun to prepare the second issue of the magazine content." ”

Song Mengcheng said: "In addition to Li Mingzhe continuing to design, Qiuwen and you will first put down all the work at hand, divide each of you into several manuscripts, and review all the content one by one, and make sure that there is not a single typo." There are still a few days before printing, Qiuwen you want to find a way to contact the marketing department of Hainan Mazda, Hainan Airlines, Coconut Tree, Chunguang and other famous local enterprises, free inside page advertising, let them provide film films, the position of the second cover is left to Longhu Real Estate, the third and fourth covers are given to Hainan Airlines and Hainan Mazda, when contacting them, the focus is on our print run is 50,000 copies, and the distribution channels are in addition to newsstands, mainly for the conference halls, hotels, Cafes and other high-end places, in addition to negotiating with Hainan Sea and Air, said that in addition to their hard advertisements in each issue, we can also provide 2,000 copies of magazines to become free reading magazines on their passenger planes, and to sign a formal agreement, this agreement can be signed for more than three years. ”

Xia Qiuwen said: "Understood. ”

Song Mengcheng said: "Then dismiss the meeting." ”

Back in the tea room, Xia Qiuwen followed, and Song Mengcheng asked, "Is there something?"

Xia Qiuwen said: "The print run of our magazine is only 110,000 copies, is it too high to falsely report 50,000 copies?"

Song Mengcheng said: "You are also from a newspaper, this kind of false report can be said to be the unspoken rule of the market, a newspaper with a print run of 100,000 copies, claimed to be 600,000 copies, a print run of 1,000 magazines, claimed to be 30,000 copies, all belong to the normal range, even Party B understands something, if you only report 10,000 copies, they will suspect that our magazine has only printed a few hundred copies." ”

Xia Qiuwen said: "Okay, I listen to you." ”

Song Mengcheng continued: "When the magazine comes out, it is very important to distribute it, in addition to the 2,000 copies reserved for HNA, 500 copies of Longfor Real Estate, our company will keep 50 copies for archiving, and the remaining 7,450 volumes, leaving 150 volumes, for customers to develop the market in the future, and the rest will be distributed to major clubs, cafes, and other major clubs, cafes, and cafes in various cities. Hotels and other high-end places, newsstands, each city chooses the most prosperous section of the 2, each only provides 10 copies is enough, Longhu real estate company near the newsstand, a few more points to put on, I will recruit two more distributors to cooperate with you, gift also to sign an agreement, to avoid the distributor halfway to sell it as a scrap, if you want to sell well in advertising, the channel is very important. ”

Xia Qiuwen said: "Mr. Song, don't worry, I will definitely focus on this part." ”

Song Mengcheng said: "Okay, then you go and get busy, and by the way, help me call Director Chu." ”

After a while, Chu Hongyan knocked on the door and walked in, holding a folder in his hand.

Song Mengcheng took the folder and didn't look through it immediately, but motioned for Chu Hongyan to sit down and said, "Senior sister, how is it, are you adapting to the new job?"

Chu Hongyan said with a smile: "Mr. Song, you are the boss, I don't dare to let you call me senior sister anymore." ”

Song Mengcheng said: "We are a small company, we don't pay so much attention to it, the fact that you are a senior sister, I can't change it, I will call you senior sister, and it will be called that in the office in the future, so it is more convenient for you, the director of the office." ”

Chu Hongyan said: "Senior brother, if you think it's okay, you can call it like this, anyway, it doesn't matter if I am me, I have the boss of the company as my junior brother, and I also have face, right?"

Song Mengcheng said: "I see that you get along well with your colleagues in the office, and you are much more relieved, but I was worried that you are responsible for managing this area and have a bad relationship with them." ”

Chu Hongyan said: "With a character like mine, I can naturally get along with others, and this position is very suitable for me, so junior brother, don't worry, it's no problem." By the way, you look at the new classic employee handbook I made, what changes are needed. ”

Song Mengcheng picked up the folder, stood up and gave up the place to make tea, and said, "You help me make tea, I'll take a look." ”

Chu Hongyan changed to the main seat of making tea and began to boil water, while Song Mengcheng sat opposite and read the documents, Chu Hongyan brewed tea, poured double it for Song Mengcheng, and began to clean up the hygiene of the tea table.

Song Mengcheng watched for half an hour and said, "It's done well." You change the fine for being late to no fine within 10 minutes, a fine of 20 yuan for more than 10 minutes, half a day's salary for more than an hour, a full-day salary for more than half a day, and an absenteeism for more than half a day. ”

A week later, the inaugural issue of New Real Estate was officially released.

The content includes eight sections: news trends, administrative windows, character style, market broadcasts, industry theories, famous shopping guides, special planning, and communication and interaction.

"New Real Estate" magazine integrates the resources of the real estate industry in Hainan, mainly based on the five core spirits of professionalism, authority, comprehensiveness, practicality and interaction for the production of content, and the design style is also very avant-garde.

Song Mengcheng made a phone call to Shen Mengran and informed her to come over to pick up sample publications.

Shen Mengran drove a car by himself, and also sent a bus and two logistics workers to carry the magazines, and as soon as he entered the door of the tea room, he said: "Xiaocheng, your shelves are big enough, as Party B, Party B actually asked Party A to come to pick up magazines." ”

Song Mengcheng poured double the tea for Shen Mengran, then took out a copy of the inaugural issue of "New Real Estate" and handed it to her and said, "Sister Shen, you look at the magazine, you are not satisfied." ”

Shen Mengran flipped through the magazine page by page and said, "Great, this is still an internal magazine, this is clearly a professional industry magazine." ”

Song Mengcheng said: "Make an internal magazine, too small, the public doesn't like to read, can only become your company's internal communication products, except for a little effect on the corporate culture, it is useless, made into a magazine is different, no matter in the eyes of the media, or in the eyes of customers, the professionalism of Longfor real estate is immediately raised, which will help the development of your company's brand, and you also have a position of right to speak." ”

Shen Mengran continued to flip through the magazine in his hand: "Why are there so many advertisements, how much did you sell?"

Song Mengcheng said: "The magazine has just been launched, how can it be sold for money, it is all given." Only HNA's advertisements are considered barter, and the others are given away for free, so that they can see the effect, and the subsequent advertising sales will be easier. ”

Shen Mengran said suspiciously: "Barter, can there still be this kind of operation? Is it a ticket exchange?"

Song Mengcheng said: "I'm not a travel company, so why do I need a plane ticket, I provided 2,000 copies of the magazine to put on the Hainan Airlines plane as a free reading magazine, so their advertising can be in the third position." ”

Shen Mengran said with a smile: "You are really a chicken thief, obviously you need other people's distribution channels, how can you become a free reading magazine, I also accidentally got on your thief ship, obviously we run an internal magazine, but it has become a new classic magazine"

Song Mengcheng smiled and said: "You can't say that, first of all, I gave them hard advertising, and secondly, our distribution channels are not weak, and the print run is also a lot, I am known to the outside world as 50,000 copies, this is a win-win alliance, not to mention who suffers, who takes advantage, and the cooperation with you is even more to take what they need." ”

Shen Mengran said, "Okay, our company only needs to make it clear that the magazine is sponsored by us, and the content is centered on us, with our advertisements and advertorials, and the rest is as you want." ”

Song Mengcheng said: "But this cooperation, it is indeed me who took advantage, I plan the next issue of the magazine, cooperate with some FMCG companies, barter some practical things with them, and then give some to your company, which will become a gift for your year-end reward employees." ”