The bidding meeting ended, and finally "Running Brothers" was obtained by Beijing Satellite TV, and their offer was 5 million per issue, and they won the premiere rights of "Running Brothers" at a total price of 60 million.

Although he got an income of 60 million, Liu Jiaxin was not happy at all, and he had a strong premonition that he had lost a lot this time, so he immediately held a meeting to study countermeasures after going back.

After all, the premiere right of the show is in hand, but if they make a lot of money, it has nothing to do with them, so they have to do everything in their best hands.

After all, the program is broadcast on Beijing Satellite TV, if it is popular, then you can develop some peripheral programs, Qin Feng also agrees with this, after all, when you eat meat, you always have to give others some soup.

At the same time, the TV schedule during the broadcast of the program has also been adjusted, after all, if "Run, Brother" is popular, then it can also attract a lot of ratings to the TV station, how to retain these audiences, so that they can stay in Beijing Satellite TV to watch before and after the broadcast of the program, this is a research problem.

So from this point of view, Liu Jiaxin is still very discerning, although the program income of "Run, Brother" has nothing to do with them, but he recognized that this show will be popular.

Although the income of the program has nothing to do with them, there is still a lot of room for excavation in the supporting income, and he dared to make relevant preparations immediately before it was broadcast, which shows that it is also quite compelling, but it is too stable.

Qin Feng didn't care about this, after all, the more popular the show is, some of Beijing Satellite TV's actions are also beneficial to the program, so he can earn whatever he wants, anyway, the big head is here, so Qin Feng is also happy to see it, and even provided some ideas for Liu Jiaxin.

In this regard, Liu Jiaxin was even more determined in his thoughts after thanking him, if Qin Feng was not optimistic, he would not be so interested in this show, anyway, the income of the show is none of his business, and he is too lazy to think about it, it is better to think about how to use the ratings brought by this show to develop other benefits.

At the same time, various TV stations are also very concerned about how much sponsorship money "Run, Brother" can raise.

On May 1st, the press conference for "Run, Brother" has finally begun, and the answers to these questions will be answered.

The press conference was held in the press hall of the headquarters of Yanhuang Media Group, and the hall was already crowded with reporters from all walks of life, and soon there was movement at the gate.

It was a group of people led by Qin Feng who came in.

As soon as Qin Feng appeared, all the cameras seemed to have found the source of venting, and countless magnesium lights lit up around Qin Feng.

"Welcome to the press conference of 'Run Brothers'. Qin Feng walked up to the rostrum, took the microphone and said.

As soon as Qin Feng's words fell, applause immediately rang out.

"I won't delay everyone's time, and now, I announce that the press conference of "Run, Brother" has officially begun. Qin Feng continued.

There was another round of applause.

"Before that, let's take a look at the promo for "Run, Brother". Qin Feng said with a smile.

This time, the applause was even more enthusiastic.

Everyone has been waiting for this promotional film for a long time, and now it is finally about to unveil its mystery.

Qin Feng stretched out his hands and motioned for everyone to stop.

"I'm very happy to see everyone's applause so warmly, I won't say more, now please enjoy the promotional video. Qin Feng said.

With Qin Feng's order issued, the promotional video of "Run, Brother" also began to play.

The eyes of the audience were focused on the promotional video, for fear of missing any classic pictures, that look, not to mention how serious.

The promotional video is five minutes long, not long, not short, but for everyone here, this is too fast, the promotional video is too short, it is not enough to watch at all, and everyone is very unsatisfied.

As soon as the promotional video was played, there was warm applause at the scene.

"It's so beautiful, it's funny. This is the phrase that everyone says the most.

"Chen He is so interesting. "That's the second most talked out.

In the promotional video just now, Chen He is indeed a point of outstanding performance, and his comic attributes have also been well displayed.

"Okay, after watching the promotional video, I don't know if everyone is dissatisfied with this. Qin Feng asked.

"Satisfied, satisfied, so satisfied, it would have been better if it had been longer. ”

The reporter in the audience said.

"It's good to be satisfied, after watching the promotional video, now let's raise my hand and ask questions. As soon as Qin Feng's words fell, a large number of people raised their hands in an instant.

"Don't rush this time, we have time to interview, one by one. Qin Feng said with a smile.

"Okay, let's get the beautiful woman in a white T-shirt first. Qin Feng pointed casually.

The reporter who was called was a reporter from Beijing Film and Television Daily, stood up, and said neither humbly nor arrogantly: "Director Qin, I want to ask, the specific situation of the bidding for "Run, Brother". ”

This issue is also the focus of everyone's attention, because the bidding meeting has just ended, so some of the news is still confidential, so as soon as this question came out, everyone's eyes looked at Qin Feng.

Facing the reporter's question, Qin Feng pondered for a moment, and then replied: "The premiere right of "Run, Brother" was obtained by Beijing Satellite TV, and this time Beijing Satellite TV is responsible for providing the platform, and Longteng Media is responsible for the packaging and other operations of the program, and the platform fee is 5 million per issue, a total of 60 million. ”

As soon as Qin Feng finished speaking, the reporters in the audience talked about it, and there was this kind of operation? At that moment, a reporter then asked: "In other words, the follow-up income of "Run, Brother" will have nothing to do with Beijing Satellite TV, right?"

"Yes, they are only responsible for providing the platform, and as for the advertising revenue and so on, it has nothing to do with them. Qin Feng returned.

"Director Qin, how much is the production cost of "Run, Brother" this time?" asked a reporter from Southern Entertainment Daily.

Qin Feng replied: "The total production cost of "Run, Brother" this time is 80 million. ”

A reporter at the bottom calculated that plus the platform cost of 60 million yuan for Beijing Satellite TV, a total of 140 million yuan, it is also a relatively high production cost for a variety show, and it has already invested more than 100 million yuan before it is produced.

Therefore, it is particularly interesting to see how much sponsorship money "Run, Brother" has won.

A reporter from Beijing Daily asked: "Director Qin, I want to ask, how much is the sponsorship fee for "Run, Brother"?"

As soon as this question came out, everyone's attention was once again focused on Chen Yongren.

Facing the reporter's question, Qin Feng also thought for a while and replied: "Our sponsorship fees are all added together, and the total is 150 million.

As an entertainment variety show, "Run, Brother" can pull a lot of sponsorships, and there are many types of sponsorships, so they have accumulated a total of 150 million sponsorship fees. ”

'Hiss' The people present all gasped, just thinking that the show had not yet been broadcast, and they had already invested more than 100 million, and the cost was back in a blink of an eye, and they made a net profit of 10 million.

After the shock, reporters recorded the shocking news in their notebooks, and this amount also refreshed the sponsorship fee of the current Chinese variety show.

The reporters in the audience also admired it very much, worthy of Qin Feng, if it were an ordinary person, I am afraid it would be difficult to pull even a fraction of it, this quietly got 150 million, this is completely taking the sponsor's money to shoot this show, even if the final ratings of the show are not good, it is also a loss for the sponsor, and Yanhuang Media also earned 10 million.

At the same time, this number also shocked the leaders of the TV stations who were watching the live broadcast, thinking about the bidding meeting just past, except for Liu Jiaxin, everyone else had remorse and felt that they had missed a mountain of gold.

And Liu Jiaxin is also 10,000 grass and mud horses in his heart at this time, no wonder Qin Feng gave money so boldly, no wonder Qin Feng would come up with such a plan, even if the show is not good, he has no loss, Liu Jiaxin is completely convinced, and at the same time, he is more determined to have the idea that this show will be popular, and immediately held a high-level meeting of the TV station, feeling that the attention is not enough, and it has to be rearranged.

The time of the press conference passed slowly between such questions and answers.

"Director Qin, I don't know if you have anything to say about "Run, Brother"?" the reporter asked.

Qin Feng pondered for a moment and replied: "To tell you the truth, "Run, Brother" is a work of conscience of mine, whether it is planning or other aspects, our running man team is doing their best to complete it.

During the filming, everyone suffered a lot, and here I have to thank them for their dedication, and then this program will also be the first public welfare program in China, and this is also an inspirational program, so stay tuned. ”

"Director Qin, when is the broadcast time of the show?" the reporter then asked.

The program will be broadcast during the summer vacation, and the first episode is tentatively scheduled for July 10. Qin Feng replied.

Next, the men's team is also the main object of attention of reporters, and the two female brothers have also received a lot of attention, among which Yang Xiaomi, who is responsible for her appearance, has received second only to Qin Feng.

"Yang Xiaomi, may I ask, as a girl, do you feel embarrassed when you participate in the brand-tearing battle?"

"No, we're brothers. For this question, Yang Xiaomi didn't want to answer directly.

'Papapa' Yang Xiaomi's answer also won the applause of everyone present.

Before I knew it, the press conference was coming to an end.

Now, let's watch a video. At the end of the press conference, Qin Feng took the microphone and said.

Everyone thought it was a promotional video again, and they also put their attention on the big screen.

"This is a true story," a low, solemn voice echoed through the hall.

Then, the scene shifts to a place that looks a little backward, and looks like it's a school.

"This is a Hope Primary School in the southwestern mountains of our country. As this voice sounded, everyone knew what kind of place this was, and at the same time, they were also surprised, they didn't expect that there was such a backward place.

Immediately after, the camera pans to the smiling children, whose innocence can be seen on their faces.

The children's sneakers were worn out, but they were still playing happily, and some of them were even wearing drags.

Seeing this scene, many female reporters had wet eye frames.

Everyone here lives in a well-developed city, so it's hard to imagine the difficulties of these poor children in remote mountainous areas.

"What gift do you crave?" the scene cuts to two people, a child and a reporter.

"I wish I could have a new pair of shoes. The child said loudly to the camera, with a smile on his face.

And the camera also turned to the child's feet.

A pair of very tattered shoes appear on camera.

"What gift do you most want to get?" is the same question again, but the protagonist has a different one.

This time it's a more delicate little girl.

"I wanted a pair of pink running shoes. The little girl said a little shyly.

The camera cuts back to the little girl's feet, wearing a pair of very old slippers.

"Why are you wearing slippers to class?" the reporter asked.

"Because, I have to save money for my mother's treatment. The little girl replied, her face glowing with Xinfu.

Subsequently, the picture was given to a lot of children, and they all had a common feature, that is, the shoes were particularly bad, and many of them were still wearing slippers.

"This is the Hope Primary School in a poor county in the southwest mountainous area of China, where the average temperature is very low, and it is even colder in winter, and 80 percent of the children here are still wearing these rotten shoes and slippers.

And these innocent children know how to be satisfied, they just want to have a pair of running shoes or sneakers of their own. ”

Now, some sensitive girls have red eyes, and some people can't help but shed tears, through this video, we also know how big the gap between the rich and the poor in China is, and also know that people in remote areas can't even wear a pair of new shoes.

Then the big screen continued, showing a whole car of running shoes.

In order to allow these lovely children to get their own new shoes, "Run Brother" grandly launched the Let Love Run Charity Running Shoes Program.

"Let's Run, Brother" will raise funds for the purchase of sports facilities for children in mountainous areas through charity sales. ”

At this point, the video playback ends.

The reporters stood up one after another and gave warm applause.

After a long time, the applause slowly faded.

Qin Feng continued: "I solemnly announce that Yanhuang Media Group will use 30% of the net profits of "Run, Brother" to fund the running shoe plan. ”

This time, more enthusiastic applause came to mind, and only applause could express the emotion in their hearts at this time.

Although it is only 30% of the net profit, the people who are doing it have no doubt that the 30% net profit is worth tens of millions or even hundreds of millions, and the sponsorship fee of the program alone is as high as hundreds of millions of yuan, which can be seen from the potential of this program to attract money.

And there are a lot of rich people, but there are not many people like Qin Feng who spend hundreds of millions of dollars on public welfare with a single word.

At this point, the press conference is officially over.

[Run, brother, run, child]

【Philanthropist Qin Feng】

[Super Variety, Run, Brother Attack]

On the second day, the major newspapers and media were full of news about the Running Brothers, which gave "Running Brothers" a very high evaluation.

This time, even some media hostile to Qin Feng also stood on the side of "Run, Brother" and gave a lot of praise.

The reason why "Run, Brother" can cause such a big sensation is because of its public welfare plan, which is also the first public welfare variety show in China.

"When it can entertain the public, and take into account public welfare, the only one is "Run, Brother", this time to win the premiere rights of "Run, Brother", although it may lose a lot of income, but the impact will be huge. Liu Jiaxin of Beijing Satellite TV thought.

"Qin Feng is really a super genius, and now there are very few people who are enthusiastic about doing public welfare. Dragon TV director said.

For Qin Feng, "Run, Brother", there are many, many evaluations of public welfare programs, without exception, all of them are praise.

And there are many celebrities who evaluate it, so by the way, "Run, Brother" is also popular before it is broadcast, and the momentum is even more grand, and Qin Feng has also won the title of a philanthropist, and the news about "Run, Brother" is also popular.

For a while, a large number of paparazzi reporters flocked to the members of the running men's team, resulting in the members of the running men's team having to carefully disguise themselves in and out recently, otherwise they would not be able to get rid of these paparazzi at all, which also made them realize that this is the trouble of celebrities.

The members of the running men's team were full of emotion for a while.

Now their exposure rate is so high that they can't wait for a lower exposure rate, after all, it is also very annoying to be observed by these paparazzi every day.

Who is the biggest target, Qin Feng has always been the head of the dragon and the end of the dragon, so they have become the focus of these paparazzi.

Qin Feng didn't expect that his small actions would have such a big impact, even if he was not surprised.