The posts that suddenly became popular on the forums of major websites looked like they were written by an angry young man with flying passion.

The netizen who writes the post is called "Blocking OK", and the content is very simple, that is:

"OK, you are ruthless enough! Dare to donate 500 million. Please buy all the clothes in the OK store, and we will buy one of them, so that it will completely disappear from the market, and let them see who is more ruthless. ”

At first glance, the post seems to be very unfriendly to OK clothing, but netizens who mix the Internet know that this is "talking the opposite" and praising the donation of OK clothing.

With a donation of 500 million, OK clothing topped the list of all donors, and became famous for a while, and everyone in the streets and alleys knew it.

At the same time, many well-known companies have been whipped by netizens, as long as there is no movement, so far a dime of the company, not only clothing companies, almost all industries have been compared.

There are more netizens who said, "Support OK! Your efforts will definitely be rewarded, although the purpose of your donation is not here, but the eyes of the masses are bright! You are not OK, who else can be OK!"

More netizens posted in the back: "You are OK, I am OK, everyone is OK, and it is even more OK for the disaster area to rise." Buy it, buy it, buy it!"

……

Many times, things that are boiling on the Internet will be difficult to stir up a wave in real life.

This time the incident completely subverted such a convention, while the network fermented, it was almost agreed that the time, OK clothing's direct outlets on Taobao were blown up.

The frightened Mr. Ma personally came forward and asked the company's technical department to fully support the smooth operation of the OK store.

With the blessing of Ahri's technical department, the operation of the outlets is smooth, the problem of laundry songs is coming again, the store is out of stock, all sizes of clothes, regardless of men and women, regardless of seasonal styles, are not sold out, and it is too late to replenish the stock.

And the one who is already crazy is the online junior in the store, who has been collapsed by all kinds of messages urging goods, and in the end he can't even play his relatives, so he can only close himself.

The crazy flames soon burned from online to offline, and more netizens or customers of other natures, especially white-collar workers, poured into OK stores all over the country.

Soon, the help information of countless stores was summarized to the Dongzhou headquarters, and then transmitted to the Feiteng factory, all of which were urging goods, and the whole country was urging goods.

In just one day, thousands of directly-operated stores across the country, almost front and back, asked Feiteng Factory to deliver goods.

Fortunately, Chu Qiankun gave Wang Feiteng a preventive shot very early, and the Feiteng factory had been running at full capacity for a period of time, and the inventory of clothes and goods was very sufficient, as long as it could be deployed and shipped in time.

"Chairman, I'm convinced, I'm completely convinced. ”

Wang Feiteng hurriedly rushed into Chu Qiankun's office, picked up a bottle of mineral water and knocked off most of the bottle, and praised Chu Qiankun fiercely.

"What did you accept, do you mean that you were very unconvinced before?" Chu Qiankun teased with a smile.

"No, no, all of them, I'm going to serve you from head to toe. Wang Feiteng shook his head vigorously: "I mean the sales thing, all the stores are urging us to buy goods today, saying that the clothes in the store will not last until tomorrow, and there will be it."

I can sell out. It's really crazy, I don't know how many calls I've received this day, and I can only catch my breath now. ”

"Since you're so busy, you still have time to come to my side. Don't you have to keep an eye on the delivery?"

This matter does not need Wang Feiteng to report, Liu Yiyi has already reported it, in fact, there is no need for Liu Yiyi to tell him, he has been paying attention to the situation of the treasure shop since the post fermented.

As soon as the online exploded, he guessed the offline situation, but the effect is so good, the purchasing power of the people in the whole country is so strong, and it is OK to be paralyzed in such a short time, which is still a little unexpected for him.

The post is a call for everyone to buy OK clothing, but this is more of a high-profile slogan, and Chu Qiankun himself didn't expect it to be short.

Later, after thinking about it carefully, he figured out the reasons, the first is that the amount of 500 million is much stronger than the shock of 100 million, and the comparison is five times in absolute numbers.

In addition to his overt and covert pushing, in the operation of the water army with water ghosts, it seems reasonable to have such a miracle.

"The factory and the warehouse have been arranged, but I was a little panicked at the beginning, but now they are normal. The logistics vehicles with three links and one reach have also begun to support our material distribution, and everything will calm down tonight. ”

Three links and one reach for four express logistics companies are also the backhand of Chu Qiankun to let Wang Feiteng contact early on, the purpose of which is to cope with the sudden surge of transportation requirements across the country.

Although OK clothing has its own logistics fleet, and the capacity has been sufficient, but it is certainly no problem to deal with daily routine transportation.

With the joining of four logistics companies, they can deliver goods to each store as quickly as possible.

The contract with the logistics company is a chartered form of special car logistics, and the time can be absolutely guaranteed.

"Their efficiency is not bad, with their help, are there enough vehicles? If they are not enough, they can contact a few others, or go directly to the transportation market to connect with private fleets." ”

He had already made a judgment, so Chu Qiankun had encountered general calculations in all aspects, and he had thought of a lot of alternatives in various ways.

"It's enough for the time being, as long as you get through it today, tomorrow will be a lot easier. ”

Wang Feiteng is tired, and he has a lot of confidence in his heart.

"Well, I'm sure you'll arrange it. Chu Qiankun nodded silently: "Go back and tell the heads of several major production bases to strictly ensure the quality of clothes." It is better to be out of stock than shoddy. ”

"Don't look at the heat of the day now, it is vigorous, it seems that the form is very good. However, perhaps it is a problem with the quality of the clothes, or a small thing, that can ruin this great form. There are many lessons about a rat poop ruining a pot of porridge, and you must take it as a warning. ”

"Don't worry, chairman, before I came to you, I had already arranged for several people from the quality inspection team to go down. We will never be sloppy about quality, and we have never dared to relax. ”

Wang Feiteng's expression was serious, and he swore a promise.

"It's good that you have a good mind. ”

Chu Qiankun also believed that Wang Feiteng could fight this battle well, and so many years of experience were not given in vain.

What's more, OK now has four production bases, which can radiate all stores across the country in close proximity, which can ensure that it is in the shortest time

The necessary clothes are delivered from the factory warehouse to the store where they are needed.

"Hey, Director Wang is also here!"

When Chu Qiankun and Wang Feiteng were talking about the arrangements in the factory, Liu Yiyi knocked on the door and walked in.

"You're here, I just have something to tell you two. ”

Chu Qiankun stood up from behind the desk, and the three of them all sat down on the sofa in the reception area.

"Is there anything special about it?"

Liu Yiyi's face couldn't hide the joy, Chu Qiankun's marketing this time was unprecedented.

Although when she inquired on the phone, Chu Qiankun did not admit that the blocking post on the Internet was sent by him, but who believed it?

It wasn't he who arranged the ghost, so she completely understood why Chu Qiankun didn't blink his eyes, and he was able to take out 500 million to support the disaster area with a big wave of his hand.

It turned out that I had expected such feedback, and I had long thought that netizens would support OK clothing so much.

"Well, isn't the wind already hanging up now? Considering that the wind is coming too hard and too fast, it is not a good thing. The so-called fine water flows for a long time, and the wind can last for a long time. ”

"In this way, inform all the directly managed stores, after the replenishment of clothes arrives, do not put them on the shelves in one go, but take your time in small quantities and in the right amount. It is good to be out of stock on the shelves from time to time, especially some popular styles, which must be out of stock often to be presentable. ”

"Proper hunger marketing can keep this wind for a longer time and look better to the outside world. ”

Hunger marketing is a good plan, and it is also very appropriate for the current OK.

"What do you mean? What do you mean to look better on the outside?"

The other Liu Yiyi had no opinions, and she didn't understand this sentence at once.

"It is impossible for any clothing company to have a large inventory of clothes, in the face of such a large-scale, centralized sales volume. If we could keep the shelves full, what would it be like in the eyes of those who care?"

Chu Qiankun did not answer directly, but asked rhetorically.

"They will definitely think that we have prepared enough supplies in advance, and they can also spread rumors that our purpose of donating 500 million is not pure!"

Wang Feiteng thought of what Chu Qiankun had said before, and immediately understood the meaning of this sentence.

"That's right, that's right, that's basically what it means. Chu Qiankun nodded approvingly.

"Understood, I'll let the two head managers inform you. ”

After Liu Yiyi understood, she also thought so.

"The same is true for the digging treasure store, don't be out of stock so quickly, in fact, my personal meaning, you should suspend online sales for a few days, just let the digging treasure store post an announcement out, just say that it has been unable to replenish the supply, please go to the physical store to buy for the time being. ”

Nowhere has the publicity in any place been so timely and large-scale as the Internet.

It is impossible for offline physical stores to close, even if they close a few and post the same announcement, the coverage will not be large, and the publicity effect is not as good as that of the small store for a while.

"We arrange it like this, I'm afraid Mr. Ma is going to ask you for tea!"

Liu Yiyi agreed with Chu Qiankun's idea, but this consequence, Mr. Ma's Dharma anger could only be faced by Chu Qiankun.

"Drink tea, drink tea, I just happened to talk to him about something. Gao Mu smiled evilly.