Chapter 8: Market Orientation
Jiang Jun was still holding a pair of suede shoes in his hand, and said: "Brother Yang, look at this, Section Chief Li asked us to do it, this production process is still simple, we can do it in the factory, there is only one more process, add a skin grinding machine, we can sell it directly to those state-owned enterprises when it is done, the cement plant is thousands of pairs of orders every year, an average of two pairs per person, Section Chief Li said that he is very sure that he can take this order, 28 yuan a pair, each pair can have a profit of 12 or 3 yuan. ”
Fan Yang sighed and took it.
I found that this is a pair of yellow leather shoes, which are also high-top, and the general leather shoes are all made of smooth fronts as the face of leather shoes.
The shoes are on the rough side of the leather, on the outside.
This Fan Yang is also quite familiar.
"Aren't these protective shoes?"
During the period of the planned economy, this kind of leather shoes were used as work clothes and employee benefits, and were equipped with a large number of workers in state-owned enterprises.
Durable, the appearance is actually good, but there are too many, and there are several pairs of workers in the family, and they can't be worn for a few years, and they are still hair every year.
In Fan Yang's view, it's similar to street goods.
What's more, this kind of labor protection leather shoes will withdraw from the stage of history in a few years.
"This is not interesting, concentrate on making men's shoes, women's shoes, a cement factory, thousands of pairs of orders, we can't make a special trip. ”
When Jiang Jun heard this, he defended: "Brother Yang, the truth is not like this, Section Chief Li said, this is a long-term project, our leather shoe factory, in the future, can slowly transform to labor protection leather shoes, when the time comes, drought and flood to ensure income, Section Chief Li's relationship is good, when the time comes, many state-owned enterprises, we can take orders, and the business volume is enough." ”
"We'll talk about that then. ”
What are you kidding, counting on state-owned enterprises?
Fan Yang thought for a while, felt that something was wrong, and asked, "Are you doing this a lot now?"
"Which one?" Jiang Jun asked.
"Just this labor protection shoe in your hand. ”
"Not much, just familiar with the production process, Section Chief Li found someone to come, taught us a few days, said that there is an old factory in Chongqing, the equipment to be replaced, eliminate a production line, next year we will take out a loan to buy it, then the output will be high, the plant will be expanded. ”
Jiang Jun looked full of fighting spirit.
Fan Yang had a big head for a while.
Loan to buy such a production line?
Or second-hand?
"What did Fan Wei say?"
He also agreed, when the loan is approved next year, we will be able to buy those equipment back soon. ”
"Foolish, I don't agree with this. ”
As soon as Fan Yang waved his hand, he subconsciously became a little angry, why did he lead me astray?
To engage in an enterprise, the most important thing is to work step by step, especially the strategic direction of the product, the market direction, must be correct.
It is also leather shoes, but labor protection leather shoes and commercial leather shoes are definitely two concepts.
This deviation is not something that can be turned back after transformation.
And missed the golden period of development.
What is the concept of the first pot of gold in the market?
Fanyang's plan is for the countryside to surround the city.
The factory was built in the small town, first radiating the surrounding two counties, building a direct store, but also engaged in dealers, in the early stage of development, it can also organize several batches of primitive guerrillas.
That's the right way to go.
Such a simple question, why does Section Chief Li have to go back to the old road?
Isn't that a fool's errand?
I am still so optimistic about him.
But after thinking about it, I felt that it was wrong.
As a born-again person, he naturally understands.
But Section Chief Li may not be.
No matter how experienced he is, he is in this era, and he is an old state-owned factory step by step, and he has also taken the position of leader.
It's not surprising that he thinks like this.
"Well, Brother Yang, what Section Chief Li said is very reasonable, it's not a way for us to always set up a stall outside, our casual leather shoes still have to be made, the store still has to be opened, and the suede shoes are also made." ”
A mouthful of Section Chief Li, a mouthful of Section Chief Li, Fan Yang came back and heard that everyone was this Section Chief Li.
Brainwashing for your own people is not light.
How long have you been gone, and you almost ended up in your nest?
Fan Yang was a little depressed.
Even if you are an old man, you can't do it.
"Okay, I can tell you this clearly, no, no one can say it. ”
Seeing that Fan Yang seemed to be a little angry, Jiang Jun actually panicked, his hand hung on his trousers, and he secretly grabbed it: "No, Brother Yang, Section Chief Li is also a good intention." ”
"I know it's a good intention, but the direction of development, this is wrong, you have to look forward, now our model is not good? Even if his cement factory, a few thousand pairs a year, can make some money, but how long can it be done? You have to see the prospect of the market, the customers we are facing now are the broad masses of the people, a county, how many people? The whole Sichuan, how many people? I will throw watermelons for sesame seeds?"
"But that's safe. Jiang Jun is still arguing.
If you want to make a product, you must have the freedom of the product, and you can't let others pinch their noses, you count on the cement plant, but the cement plant collapses? What about the change of leadership? You can't finish giving gifts, you can count on Section Chief Li, Section Chief Li to pick a son and do it alone? When the time comes, whatever he says is what it is, I tell you Jiang Jun, work hard, study hard, I am very optimistic about you, you grow fast, now I tell you, a factory, no matter what factory, sales are the leader, anything can be stuck in the throat, sales, must be in your own hands, understand?"
Jiang Jun was stunned.
Immediately stood on the spot.
But he reacted quickly, and in an instant, there was a cold sweat on his back: "Brother Yang, I was wrong." ”
Seeing that he reacted so quickly, Fan Yang nodded, and patted him on the shoulder: "But don't be too careful, understand? These are very simple truths, I will teach you slowly in the future, but the important thing is to think about everything, to have your own opinions, don't want others to say what is what, understand? Even if the labor protection shoes, in the short term, yes, I admit, it is possible to earn money, but some money, can not be earned, it is better not to earn, as a factory manager, should be grasped, must be grasped in their own hands, understand?" ”
Jiang Jun's expression was complicated.
As soon as Fan Yang came back, he immediately changed his opinion.
It's the same young person, why do others think differently?
He's also a man with ideas.
During this time, he studied hard and absorbed knowledge desperately, especially Section Chief Li took him, as well as Fan Wei and Uncle Wang, who walked three old state-owned factories in a row last month.
I went to study, investigated, and gained too much insight for myself.
Fan Yang gave himself a chance, and Section Chief Li undoubtedly opened more doors for him.
He admired Section Chief Li so much.
I secretly decided that I must do a good job in the future.
For enterprises, production, these concepts are also pondering themselves.
Since I took over the management, I have also liked this feeling.
This feeling that the upper layer is in hand, and the direction is working.
Almost every night, he was looking forward to the future of his own guidance.
At the same time, he is a psychologically complex person with a strong desire to control.
He was born with a sense of who to approach and who to guard against.
Will the people around you pose a threat to your status if you are weighing the people around you at any time?
Among their group of young people, he thought that he had gone to send Fan Yang at the beginning, and after a bold confession, he won Fan Yang's appreciation.
It's your luck.
There is a sense of crisis at all times.
The self-esteem is so strong that he is dead, and when he is the production supervisor of a leather shoe factory, he is in charge of dozens of people under his hands, and he stinks to death.
I think I'm doing a good job.
Unexpectedly, on the first day Fan Yang came back, he completely changed his understanding.
That's right, from Fan Wei's point of view, from his own point of view, he is full of energy, and he will achieve a career in the future.
He had no idea that there would be such a hidden danger.
Fan Yang saw Jiang Jun standing on the spot, and after a while, his face became gloomy, and he even gritted his teeth a little when he got to the back.
I know he's scheming.
My tone may have been heavy.
Then he patted Jiang Jun on the shoulder again: "What's wrong? Don't think so much, Section Chief Li is also kind-hearted, I know him, I still trust him, but the heart of guarding against people is indispensable, you will encounter this situation in the future, in case you encounter ill-intentioned people, you have to keep an eye on it, you have to be successful in management, remember one thing, try to be as little as possible, let people get stuck, okay, go down with me, introduce the brothers under my hand to me to get to know, and when Section Chief Li comes, you are not allowed to show it on your face, okay, let's go." ”
Jiang Jun nodded fiercely.
I was both impressed and even more excited.
Suddenly, I felt like I had become a confidant.
Their own efforts were not in vain.
As soon as Fan Yang raised his feet, Jiang Jun took two quick steps and led him downstairs in front.
"Come on, come and assemble. ”
Jiang Jun saw that Ergouzi and Liu Jun were biting oranges in their mouths, eating and working at the same time.
Walked over and slapped him off: "Like what, you know how to eat, eat, eat, come and gather in one day." ”
Seeing Jiang Jun coming down, the workers in the factory, including the female workers, secretly grabbed their feet and hurriedly ran to gather.
There were 10 people in a row, and there were 4 rows, and even Uncle Wang stood in the queue.
A few people stood up, and found that the position was wrong, so they hurriedly changed back.
Even the position of the queue is arranged.
Only Fan Wei was not in the queue.
Fan Yang couldn't help but laugh when he saw it.
This Jiang Jun can, the group of people under his hands are played around by him, and the standing posture is quite standard.
"Count. ”
“12345678……”
All the way to 40.
Fan Yang couldn't help but whispered, "Have you ever been a soldier?"
Jiang Jun smiled awkwardly: "I have only participated in militia training. ”
"Oh, then you go ahead. ”
After reporting the number, Jiang Jun pointed to the first row and said: "This is Uncle Wang, there are 9 people in the first row, this is Song Gang, Yi Dianbo, Yi Mingjie, Tao Jun, Liu Jie, Wang Kun, Sun Xiaobing, Li Shun, except for Uncle Wang, they are all from the sales group." ”
Those who ordered it agreed one after another.
Sales group, these 9 people, Fan Yang knows 4, Yi Dianbo and Yi Mingjie, both from the same village, slightly younger than him, the other people should be from the next village, and two of them seem to be their classmates.
Although they are classmates, they seem to be quite naughty when they are young, and none of these people are unconvinced.
Just look at the eyes and know that you still have a lot of respect for yourself.
These 9 people are all taller, and their talents are still good, and it seems that Fan Wei has also been selected.
Crooked melons and cracked dates, like Ergouzi, are all in the production group.
"Do you want to make leather shoes from the sales team?" asked Fan Yang.
Jiang Jun stiffened his neck: "Why don't you work?" Do the same for me, take a salary of 300, and leave at any time if you are not satisfied. ”
"Oh, you go on. ”
"This is Liu Xiaoyan, Wang Meilin, Chen Yao, Zhang Xuehui, Liu Xiaojing, the female workers of our sewing group. ”
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