Last year's total box office was 35 billion, from the first day of the first month to the fifteenth day of the first month, the output of the market was 4 billion, and this year's goal is 40 billion, and the box office of the fifteenth day of the Spring Festival is 5 billion!

Therefore, the head work must be 2 billion, otherwise the entire schedule will be wasted!

"Detective Chinatown" is recognized as the head, and Lu Xiaoran has been hanging since "Fireworks in the Day", and every work can be applauded and applauded...

"Outwitting Tiger Mountain" has opened up a 2 billion club, the local box office of "Gravity" continues to be 2 billion, and "Detective Chinatown" itself is a suspense genre that is partial to comedy...

The remaining six works, can they seize the second channel?

The outside world generally believes that it is "The Heavenly General", without him, although Uncle Nose has fallen off the altar, but the national degree is here...

In fact, predicting the box office can only be predicted, and it cannot be determined!

Because more than 70% of what really plays a role in the box office is word-of-mouth, schedule, type and cast, and the marketing function accounts for 30%, and as the market becomes more and more mature, the proportion of marketing is getting lower and lower...

But if the best-selling works start to desperately promote, run roadshows, and frequently capture headlines, what does it mean?

After Wang Baoqiang and Lu Xiaoran shouted out a box office of 3 billion, a bunch of people understood that the goal of the two of them was not the 2 billion club, but to set a new record...

So what to do?

Watching him reach the top?

Don't worry, a bunch of people who are looking for fault are rushing to the horse:

"I don't understand the values of this movie, the black boss's gold was stolen, and then the police helped him find it, the male protagonist helped him find it, and the heroine helped him find it, and finally with his assistance, he finally found it, and everyone was happy, and he was promoted, and he was proud! What a happy scene! This is a work for the wicked! The values are extremely confusing!"

"It's not logical to be logical. The police were blindly dwarfed and killed people in a closed room, and they explained it seven days in advance, but they couldn't convincingly explain the problem of urine and food, and the food for seven days was so easy to solve? Also, five people committed crimes, and one person handled all the gold alone, and those four people didn't look at it, is it credible? The deceased had his own craft, and he didn't have to worry about having nothing to eat in Thailand, so why should he participate in such a big case? Such a movie actually came from Lu Xiaoran's hands, which disappointed me so much!

"Vulgar, vulgar, vulgar... Why do you want to beat people's lives? The hospital has cut off the power of the entire hospital in order to escape! Out of anger, is there any mistake, it is a hospital! Damn, have you ever thought about the feelings of patients on the operating table? I am shallow, I don't know any artistic techniques, and I don't understand movies, I just think that movies are things that convey values, and comedies are no exception!"

That's about it...

It's useless, there's no wind and waves at all, it's still the same sentence, you can't watch other movies in the same schedule at all!

The film market is really a winner-takes-all, from the first day of the Lunar New Year to the seventh day of the Lunar New Year, the film schedule ratio of "Tang Detective" is close to 40%, ranking first, with more than 600,000 screenings in theaters across the country, and the cumulative box office exceeds 1.5 billion in seven days, refreshing a series of records...

The total market is 2.4 billion, and the results of one movie "Tang Detective" exceed the sum of the other six...

......

After the last stop of the roadshow, Lu Xiaoran returned home.

For seven days, I was busy with publicity during the day and rushed to travel at night, so I could only take time to watch the filming of "Dear", and I had to squeeze time to sleep...

Tired with a capital letter!

After taking a shower, leaning on the sofa, not wanting to move, Tangtang was a little distressed: "Is it necessary to fight so hard?"

"I didn't expect them to fight so much, if I had known, it wouldn't have been so difficult!"

The role of the roadshow is, of course, to increase media exposure and attract audiences into the theater...

However, the reputation of several other films is not at the same level as "Tang Detective".

In other words, even if Lu Xiaoran is not so desperate, with the warm-up before "Tang Detective" and the word-of-mouth after the release, the audience will still walk into the theater...

"I'll give you a massage!"

Tangtang got up and pinched Lu Xiaoran's shoulder...

Technique...

It's definitely not as good as a professional masseuse, and even the tea technician that Mr. Lu was familiar with before, but it's better than nothing...

"You haven't shaved in a few days?"

Teacher Lu raised his hand and touched his chin, feeling a little prickly: "You bring my razor, I'll shave..."

A few minutes later, Sugar Candy came over with a hand razor and shaving cream: "I'll help you!"

“... How is it manual?"

"They say electric shaves don't clean!"

"..."

Despite saying this, Lu Xiaoran still sat down, closed his eyes, and let Tangtang smear shaving cream on his chin, Tangtang shaved half with a razor, suddenly thought of something, paused, and then asked: "By the way, I read the report, Ya Yi said that you looked for her because you wanted to take a beautiful picture of her?"

The cold blade was attached to his chin, Lu Xiaoran swallowed his saliva, and his brain spun rapidly: "... The director persuaded the actors to take over the play, and they had to say something nice!"

"Really?"

"Of course, Xu Zheng almost knelt down for him in order to persuade Huang Bo to take "Thai Embarrassment"!"

“... Do you need to convince actors to play in your films?"

"You don't know, the current situation is very bad, you couldn't find money to make movies before, but now you can't find directors and actors because you have money!"

Sugar Candy felt that something was wrong, but she couldn't say it, and continued to shave: "Is it so bad?"

"You don't make movies, I don't know what the situation is, I'll give you an example, you have an IP in your hand, for example, the movie version of "A Smile is Alluring", take this IP to talk to the actors, and say that Hu Ge + Liu Yifei was moved, and then you go to talk to investors, as soon as the investors hear about the big IP and famous actors, they immediately invest 80 million, and then release the news, there must be a bunch of investors who are willing to participate, and then you put the 80 million premium 60% out of half, so have you already made a net profit of 8 million? The more you give, the more you earn!"

"Wait a minute, I'll calculate..."

"You count..."

I learned to calculate the scumbag for a long time, but I couldn't calculate the specific number: "In this way, if the movie is not released, I will make money!"

"yes, you've already made money, why bother about movies?"

This logic...

No problem at all!

"No, I'm talking to you about it!"

"You wait for me to wash my face first!"

Feeling that the razor was far away from him, Lu Xiaoran got up and left the sofa...

After Lu Xiaoran washed her face, she pressed the sugar candy on the sofa: "Who taught you? dare to question your husband like this?"

"No... I'm just asking!"

"Do you think I believe it?"

“... Then why do you say she's pretty?"

"I don't say she's beautiful, can she take on the role?"

"You didn't even say I was pretty!"

On reflection, Mr. Lu really didn't praise Tangtang for being beautiful...

“... Nonsense, if you don't look good, why should I marry you?"

"Good character?"

"Why don't you say you're in good shape?"

“...”

Staring at somewhere, he sighed: "I'm really worried about my son's future cafeteria!"

“... Go away!"

Lu Xiaoran was about to open her mouth, when the mobile phone rang, it was Li Mo who dialed...