Chapter 27 Natural Educational Institutions
On the twelfth day of the first lunar month, the office of New Classic Media moved to the seventh floor of the Qiongtai Building, and the decoration company was finally completed within a month at the urging of Song Mengcheng.
Song Mengcheng didn't care about dissipating the smell of formaldehyde and decoration, so he bought a lot of pots of pothos and some plants that could absorb the smell, and these plants also had a purpose, that is, for decoration.
Newly recruited employees also officially went to work on this day.
Song Mengcheng recruited 19 employees in one go, including 1 at the front desk, 1 from the cleaner, and 6 from the sales department of New Classic Media, responsible for the advertising business and the sales of the "New Real Estate" magazine, which is still the original team and is only responsible for the content, design and distribution of the magazine.
The planning department of New Classic Media has increased by 2 people, the design is still by Zhang Haiyang, and the event executive staff is 3 people.
The other 6 people, all of whom were given to the New Classical Nature Education Institute.
Song Mengcheng, a new classic natural education institution, attaches more importance to it, and personally takes charge, he called 6 newly recruited employees to the conference room to prepare for a meeting.
Song Mengcheng was the first to speak: "Everyone doesn't know each other yet, let's introduce ourselves." ”
Zhang Wenbin, as the eldest person in the conference room, stood up and said, "Hello everyone, my name is Zhang Wenbin, and I used to be a biology teacher. ”
With the first person to take the lead, the people behind took the initiative, and everyone introduced themselves one by one according to the order of their seats, as if it were a conventional rule.
"Hello everyone, I'm Zeng Yongfang, I'm a travel friend, and I used to work in tourism. ”
"Hello everyone, my name is Bai Sheng, I am an astronomy enthusiast, I just graduated this year, this is my first job. ”
......
The other 2 people, Chen Yan, who studied art, have expertise in handicraft,
Deng Shiting is a travel enthusiast who likes to climb, hike and ride.
Gao Dayong, was the last to introduce himself, he listened to the introduction of the first 5 people, and felt that he seemed to be a little out of place here, he was originally going to work in the city, but he was recruited here, and now he has blood to think that he has entered a scam company.
"Hello everyone, my name is Gao Dayong, I am a farmer, I have no hobbies, I have the most strength and can grow crops. ”
Song Mengcheng said: "Welcome to the new classic nature education, I think everyone has a lot of questions now, may not be clear about what our company does, so let's do it, I will first make a simple company introduction, you can continue to ask questions if you don't understand, so that you will soon understand." ”
"To put it bluntly, our service targets are primary and secondary school students across the country, providing them with weekend trips, winter camps in winter and summer vacations, and summer camp travel + learning courses and activities. ”
After Song Mengcheng finished speaking, he looked at the six people in the conference room who were still very confused.
The first question was Deng Shiting: "Mr. Song, what is the specific model of tourism + learning courses and activities?"
Song Mengcheng said: "That is, we first select a tourist attraction, conduct a comprehensive investigation of this scenic spot, formulate a set of specific plans with our nature education courses, and then recruit students to sign up through the plan." ”
Zhang Wenbin then asked, "What exactly is the nature education curriculum?"
Song Mengcheng said: "Nature education courses. It's about roots, but not limited to nature. For example, if you are a biology teacher, we can set up a course on plant recognition in a tourist attraction rich in plants, and for example, Bai Sheng can set up a course on stargazing, and Chen Yan can lead children to learn various handicrafts. ”
Gao Dayong finally mustered up the courage and asked: "That, ah, Mr. Song, I am just a farmer, what can I do?"
Song Mengcheng said with a smile: "Gao Dayong, don't be nervous, your role is great, you can teach the children to grow vegetables, weed, cook, a lot." ”
Gao Dayong said: "Do you still need to teach this?"
Song Mengcheng said: "For you, for example, you learned from your parents when you were a child, but for children in the city, they may not even know rice and have no experience in planting at all, so of course you need to teach it." ”
Zhang Wenbin said: "Mr. Song, can there be a market for this form of activity?"
Song Mengcheng said: "This is a new star thing, so it will definitely experience a period of coldness, but the prospect will be very good, with the improvement of everyone's living conditions, tourism can be said that the future market is very huge, we provide not only tourism, but in tourism, can help children learn and grow, if you are a parent of children, will you choose a conventional way of travel, or our way of travel?"
Zhang Wenbin said: "If I can really let my children learn something, I will definitely let them participate in this." ”
Song Mengcheng said: "That's right, our real customers are these parents, and the children's choice is very small, and the parents are in charge." ”
Zeng Yongfang thought for a long time and asked, "Mr. Song, I have a general understanding of our company's business, but what is the channel for us to solicit customers?"
Song Mengcheng said: "There are currently two channels, one is that we plan a nature education activity and cooperate with relatively large tourism companies, and the other channel is newspaper, television, and online advertising. ”
Zeng Yongfang said: "What is the whole process?"
Song Mengcheng said: "First of all, we choose a tourist attraction, first do an investigation, find a point where we can do courses, gather together, and then come up with a planning plan, cooperate with tourism companies, solicit customers through online and newspaper publicity, and then start to implement it." ”
Deng Shiting asked: "Mr. Song, what else do you say about the natural education course?"
Song Mengcheng said: "The most basic nature education courses are, popular science courses, handicraft courses, farming courses, art courses, aesthetic courses, philosophy courses, etc., at present, we are mainly popularizing science, handicraft and farming, of course, if there are professional courses such as astronomy, geology, sailing, etc., it will also be based on the scenic spots we choose, according to the appropriate degree to be formulated." ”
Zhang Wenbin said: "I hear these are very attractive, but I don't know where to start. ”
Song Mengcheng said: "In this way, I will make an activity plan first, and everyone will implement it according to this plan first, and you will basically understand it after implementing it once." ”
After the meeting, Song Mengcheng returned to his office to make a plan for the first activity of the nature education institution. For the decoration of this office, Song Mengcheng is still very satisfied.
A solid wood desk, bookcase, and a tea table for drinking tea.
Song Mengcheng planned a nature education activity based on rice planting, with the theme: Rice Dream Space. Of course, the Inception movie has not come out at this time, so it is not plagiarism, Song Mengcheng comforted himself.
The time of Inamu Space is tentatively scheduled to return on Saturday and Sunday in late March. Specific content: rice planting + stargazing + plant recognition + plant stickers + handmade bottles + making glutinous cakes.
The fee is 398 yuan per family (2 people, 50 yuan for each additional person), including bus fee, accommodation fee, breakfast, lunch and breakfast, course fee, and material fee.
Song Mengcheng set the number of recruits at 50 families, and there is a certain risk in controlling this number, and the minimum activity of 100 people will be very stressful for these novices.
But there are also other benefits, both to hone the team and to expand profit margins.
After completing the plan, Song Mengcheng called 6 people from the New Classic Nature Education Institution together.
Song Mengcheng said: "Gao Dayong, you are responsible for finding this place, which must not only have a field suitable for rice planting, but also have a large enough outdoor field for more than 100 people to eat, and enough tables and chairs, but also find a fellow villager who can cook and make glutinous rice cakes, and find a hotel with a cheap price and a good environment." ”
Gao Dayong said: "That's no problem, I'm a local, I'm still familiar with this piece, find a farmer who cooks well, there are a lot of tables and chairs in the village, you can borrow them." ”
Song Mengcheng said: "Zeng Yongfang, you are responsible for contacting the travel agency, giving them the plan, and asking them to help us collect, each family will give them 40 yuan, and the bus can be rented from them." ”
Zeng Yongfang asked, "Can I contact more than one travel agency?"
Song Mengcheng said: "You can use the family-based approach, otherwise the benefits are too small, and they will not contribute." ”
Zeng Yongfang said: "Okay. ”
Song Mengcheng said: "Bai Sheng, Chen Yan, Zhang Wenbin, the three of you wait for the venue to determine, go dig deeper, develop a course that you can teach, Bai Sheng here is mainly to take the children to look at the stars with equipment, talk about some basic knowledge, Chen Yan wants to teach handicrafts outdoors, so you have to prepare materials in advance, Zhang Wenbin, you have to develop a route that can identify plants, the outdoor lecture hall is very experiential, you have to prepare lessons, and respond to various questions from children and parents." ”
Deng Shiting saw that Song Mengcheng didn't mention herself after explaining the task, and asked timidly: "Mr. Song, what about me, what should I do?"
Song Mengcheng said: "Oh yes, and you, you inspect with Zhang Wenbin, and when you carry out activities, you are responsible for leading the team." ”
Deng Shiting saw that she was just missed, not that she was not reused, so she was relieved and said, "Okay, I promise to complete the task." ”
After explaining, Song Mengcheng called Chu Hongyan over and said, "Senior sister, you can find a company that can make a website, and all the three companies of "New Real Estate" magazine, New Classic Media and New Classic Nature Education Institution will make independent websites for easy display. ”
Chu Hongyan asked, "Do you have any specific requirements?"
Song Mengcheng smiled and said: "It is not difficult to talk to smart people, the website of the classic natural education institution is mainly green, and I will give you the framework structure later, the "New Real Estate" magazine is blue as the main color, and the content is each issue of the magazine, with industry news and information, and the new classic media also uses blue, mainly for business introduction, industry information and case display, and the design of all websites cannot exceed three colors. ”
Chu Hongyan asked, "Are there anything else?"
Song Mengcheng thought for a while and said, "You asked Zhang Haiyang to design the logos of the three companies, just explain the color to him." ”